Techipedia: Tamar Weinberg

APRIL 25, 2013

For example, say that you’re a company that sells affordable luxury vacation packages. So, for example, if someone searches for the “Air Jordans,” we allow marketers to take that search data and subsequently target that individual with an ad on Facebook.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

MAY 12, 2010

Granted, this is an extreme example, but it’s based on the cumulative scenarios I’ve faced when dealing with agency clients in recent years, I think that it’s based on some sort of deep-rooted psychological misgiving. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

These people may blog about your company for example and give you a relevant link back to your site. You need to be careful to only report on what you can determine is a result of your work – other marketing efforts can be contributing to the likes on a homepage for example. Track New Website Links From Social Campaigns.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

JUNE 19, 2012

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. Everyone from Apple to Starbucks leverages online communities to impact their businesses. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

APRIL 10, 2012

For example, trawling through the results of a search for “Copyright © 2009 pets” can give you sites that rank for “pets” but have potentially not been updated for a while. The way to address this is to find sites where the owner may have lost interest. One trick is to find sites where the copyright details have not been updated recently.

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

APRIL 22, 2010

For example, if you wanted to research historical information, like to learn what year World War 2 ended; or if you wanted to find out how many games your favorite professional team won last year, a traditional search engine will get you this information. A real time search engine should not be used for the majority of your searches.

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

APRIL 7, 2014

Although there are clear examples of how social media can be implemented effectively, it looks like most companies are going to wait for further guidance from the FDA. This means that a significant opportunity remains for the adventurous few who are tired of losing out on funding due to poor enrollment rates and commencement delays.

Research 194

Research Pharmaceuticals Social Media Tools 194

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. Experience tells me that on one level, most businesses are the same in terms of marketing needs. But on another level, every business is unique. A good agency knows how to balance efficiency with flexibility.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Both are clearly damaging to your brand.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

JULY 15, 2010

What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. Lately, I’ve been creating graphics with screenshots to point out specific examples. Bit you are the exception! Most of the time long blog posts are self-indulgent or just not edited.

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

President Obama is a great example of this. Be up front with who you are and what you do. If you tweet for your company or any public figure, let your followers know there is more than one person running the account. This lets all of us who follow him know when he is actually tweeting.

Social Media 241

Social Media News Industry Feed 241

Techipedia: Tamar Weinberg

AUGUST 2, 2011

For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. Here’s an example query to show the broad reach of IceRocket – a vanity search: [link]. Here’s an example. Stephanie Schwab.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Let’s use Spotify as an example. Instead of using screenshots and footage of someone using a computer, GE made these short promotional animations. A lot of animations that pop up online are used to promote apps or products and services that can’t really be explained by using live footage.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

MARCH 27, 2012

Here’s an example: “Thanks to all those who told us what new social media sites they’re on. Even if a prize has enticed fans to take your survey, these individuals still took the time to stop what they were doing, click on your poll, and give you their feedback. So make fans feel like they’ve done you a favor – because they have.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

It might also be a good idea to have clear examples from previous examples of your work that you can show them, with solid stats, visual tools and information, so you have something concrete to back up the points you’re trying to make. The best you can do is explain it as clearly as possible.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 24, 2012

For example, some firms tie one phone number to all of their Google AdWords ads. With this method, a service provider such as Marchex sets up a unique phone number that is tied to a particular lead source. Depending on how broadly or precisely you want to track, a handful or a much larger number of phone numbers can be used.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Create novel content or mobile apps, for example. Social media marketing is still marketing, and making sure that particular strategies generate a decent ROI and meet business goals is important. Bring something new to the table. Be aware of what competitors in the same space are doing, and bring something new to your customers.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Here is the list I use. You are welcome to start with this list.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

MAY 1, 2012

Example of a system to keep track of your ads. However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically. Once you know when it’s best to advertise, just choose those days or hours. From here you can start, stop, and pause each ad. Landing pages matter.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

For example, don’t sign into your Google account and then proceed to conduct searches on Google. You will need to determine the balance between convenience and security that is right for you. Lastly, don’t conduct internet searches while logged into an account on the search engine.

Privacy 162

Privacy Activities Microsoft How To 162

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

For example, almost everyone recognizes the McDonald’s arches from afar. There are many benefits to using an unforgettable phone number as the call-to-action in your advertising. Together, the ads and the response tool establish a strong image in your market segment. The same goes for notable logos like the Nike swoosh.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Most CSEs have a “trusted” or “approved” rating system that is designed to give consumers guidance on which vendor to choose, especially when price is not an issue.

Adwords 171

Adwords Price Review Privacy 171

Techipedia: Tamar Weinberg

AUGUST 18, 2010

It should definitely be assumed that if someone uses his Facebook account for both, for example, that there will be a mixture of comments that may not necessarily be personal. Call me Victoria from the example above. An example. Reply Tamar Weinberg August 18, 2010 at 9:53 pm Thank you, Nat. This is not a bad thing!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 8, 2012

For example, if an upcoming project requires detailed statistics, which, let’s say, you’re good at, but it needs to be presented in an easy-to-understand format, which you’re not, there’s no harm in asking another member of your company who might be savvy at chart graphics to put your numbers into a comprehensible format.

How To 159

How To Project Apparel Proposal 159

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Here are seven video examples that have become viral phenomenons in their own right. Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes. Indeed, I’ve discovered some incredible video that I can watch again and again. Identifiable Do something that other people can relate to.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Some examples follow: What are Your Chances of Surviving a Zombie Apocalypse? Examples include: Instant Domain Search (with its AJAX glory) Website Monitoring Tests Think about it this way: MyBlogLog has a widget , statistics, and a community. Quiz yourself on relationships or just random trivia and see how well you score.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Example Social Media / Online Marketing Strategies Based on Industry. Check in from time to time, post some photos of your holiday party, advertise a sale or your employee of the month. If there’s one thing that seems to be lacking from many of the social media advice blogs, it’s specifics.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

MARCH 13, 2012

Timberland is one of the best examples of a company that is socially responsible. When you create something so prominent that people take notice, it reminds your friends that you have a business and introduces strangers to your business.

Brands 132

Brands Yahoo CSR Widget 132

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately. I guess they see these relationships the same way.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect. This new world is an evolution of the Web and it cannot be undone.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

As an example, I followed two major news aggregators for awhile, but the updates were just too frequent for my needs. Because I subscribe to 150ish feeds but still find that some more important feeds need more visibility, I typically use Twitter sparingly for this purpose and only focus on the stories that would be most useful to me.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. Kiva is an organization who allows anyone to contribute money to aid an entrepreneur in a developing country be successful in a business he/she is trying to begin or further develop. He used Twitter to raise money for charity if people tweeted and blamed his cancer.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

AUGUST 7, 2012

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: site:twitter.com “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.”

Brands 184

Brands Reputation Domain Name Review 184