Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Content 253

Content UGC Community building Hotels 253

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279

B2B Marketing Mobile CPM 279

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. Emphasize your company’s reputation as an industry leader. Hey, Social Marketers!

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Additionally, more than 70% of all YouTube watch time comes from mobile devices. Use trending songs, hashtags and events. Haven’t heard it?

YouTube 135

YouTube How To Mobile Video 135

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years.

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Why does brand experience matter?

Brands 113

Brands Sentiment How To Analysis 113

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.

Social Media 111

Social Media Marketing Industry Instagram 111

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

Badge 175

Badge Embedding Forums Mobile 175

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. johnheaney The other important takeaway was the proportion of Twitter users (85%) who access the web from mobile devices.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. Gaming gets a bad reputation, but Microsoft used the video above to shift that perspective.

Class 100

Class LinkedIn Brands Microsoft 100

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

OCTOBER 29, 2020

In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. Make the most of the Sprout GMB feature to update your customers with what’s new and share details about upcoming events. Keep mobile in mind. But online search can be equally impactful, if not more.

SEO 111

SEO Directory How To Review 111

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Social Analytics. Real-time Insights.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Bill Hartzer

JANUARY 27, 2014

There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO , so make sure you don’t miss that one if you’re going to be attending the conference in Austin.

Microsoft 138

Microsoft Conference SEO WordPress 138

Small Business Mavericks

MARCH 30, 2011

Mobile Search – Seriously, mobile phones have hit the market big time. People are buying on their phones, reading blogs on their phones, and updating their social media on their phones. Mobile search is big and I predict it will get bigger. Catch the wave of these five trends right now.

Trends 156

Trends Case Study Press Release Marketing 156

Sprout Social

FEBRUARY 8, 2021

Customer behavior analyses get added to social media personas , product feedback reviews become incorporated into new products and customer service quality checks smooth out friction in the service process. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays.

Data 124

Data Survey How To Review 124

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Small Business Mavericks

FEBRUARY 12, 2011

What webmasters may find interesting is the statistical appearance of their search queries in mobile searches. Is your web site optimized for mobile? If not, you may find click-throughs increasing and that traffic from mobile searches interact a little more often. Analytics are an important tool for all webmasters.

Analytics 161

Analytics Google Tools Case Study 161

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Social Media Industry.

Industry 64

Industry Social Media Influencer Mobile 64

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148

Adam Sherk

NOVEMBER 1, 2012

A close friend of mine came up with a concept with a mobile tie-in that would be unique, fun and game-changing but after the initial development he became frozen over what to do next. With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast.

Startup 117

Startup Campaign Tips Reputation 117

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 200

Social Media Google Tips Template 200

Laurel Papworth

NOVEMBER 5, 2009

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content.

Journal 102

Journal Social Media Twitter Bazaarvoice 102

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. QR stands for Quick Response.

Small Business 117

Small Business Case Study Press Release Mobile 117

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Small Business Mavericks

MAY 9, 2011

About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? Of course, your first consultation is free. Let us check the health of your website today. You must be logged in to post a comment.

Small Business 150

Small Business Strategy Case Study Press Release 150

Almost Savvy

NOVEMBER 11, 2009

If you had the opportunity to meet technology and social media users and entrepreneurs from around the globe, what one question would you ask them? Blogging Between Hot Flashes New Tool Makes My Email Work Harder and Smarter Social Media Stats – It’s Raining Content! Clearly, the future of the web is mobile.

Mobile 113

Mobile Lijit SMS LinkedIn 113

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact.

Features 100

Features Brands Library Team 100

Sprout Social

OCTOBER 22, 2018

According to the latest Sprout Social Brands Get Real report, more than half of consumers want CEOs to have a personal presence on social media–indicating that CEOs with personal profiles seem more approachable, accessible, human, honest and trustworthy. The most outspoken CEOs run the industry gamut.

Reputation 74

Reputation Industry Aggregator Research 74

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social?

Analytics 75

Analytics Conference Data Mobile 75