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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? Still not convinced?

Mobile 180
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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. com) during the Games came from search; Facebook was the top referring traffic source after search. million tweets for 204 teams on desktop and mobile. Want more details?

Mobile 182
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Craft creative and unique TikTok bios with these 7 tips

Sprout Social

Your TikTok bio is under your profile picture on mobile and desktop view. Here’s what it looks like on mobile: And here’s what it looks like on desktop: You can edit your bio by clicking on the Edit Profile button beneath your profile photo. Open the TikTok mobile app. Use pop culture references: ??It’s

Tips 89
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A Reference Guide for Social Media Scheduling – Tools and Tactics

Razor Social

Getting it wrong at live events. Be careful of scheduling at live events! For example, you schedule content through their tool and when the time comes around a notification pops up on their mobile app. Social media scheduling pitfalls to avoid. There are times when you should schedule and times when you should not.

Tools 40
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5 steps to ensure you don’t get caught out by The Big Analogue Switch Off

BeingOptimist

The Big Analogue Switch Off is in reference to a gradual phasing out of BT’s ISDN (Integrated Services Digital Network) and PSTN (Public Switch Telephone Network). Preparation is the key to ensuring your business isn’t left behind. What is the Big Analogue Switch Off? 1: Save yourself a bundle. 4: Jump on the webinar bandwagon.

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What’s the best way for brands to use Instagram video?

Sprout Social

Oh, and don’t forget about IGTV for long-form content (up to 15 minutes when uploading from mobile , an hour when uploading from the web) and Instagram Live (up to one hour) for real-time video. Just look at the popularity of video via Instagram Stories for reference. Don’t confine yourself to mobile publishing.

Instagram 143
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless.

Brands 109