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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? E-mail newsletters and RSS feeds. Cross-network promotion.

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6 Email marketing templates that drive results

Sprout Social

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

Does that mean every piece of content that’s published on your brand’s social channels is created only for social? Once you have a strategy, you need content to publish. It’s always great to start with existing marketing assets. The same goes for events. Contact us or subscribe to our newsletter below! Not exactly.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? Super-high deliverability rates.

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