Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours. LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. MORE >>

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. The problem with surveying is that it, allegedly, takes too long. MORE >>

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study. MORE >>

  Large events. You can have major annual or bi-annual event. These events build lifetime bonds between members and ensure everyone finds a group within the community where they can exist. Events are worth the time, trouble and investment.  You can focus on  scaling processes  to ensure the community can continue to grow and develop without forever escalating costs. Sub-groups. You can work to develop sub-groups for the community. TV show), sell focus group access, and otherwise follow the Mumsnet model. MORE >>

It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. We always compare social media to networking events and cocktail parties, but I’ve never considered how traditional media can still be social. Today’s guest post is written by Lisa Gerber. wrote the first draft of this post by hand. m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. Well, I was quietly blown away. MORE >>