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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. We discussed the event that we had just attended. This was unsolicited.

The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Ugh – the notion that public relations is purely party-planning and bow-tying… with a media story thrown in for good measure.  If I had a nickel for every student who walked through my classroom and said they wanted to be a publicist or celebrity event organizer.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. This post focuses on some of the main ideas and recommended action steps that came out of the training weekend.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

Is Your CEO on Facebook Live?

SocialTimes Facebook

It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. hired an assistant that I found on Facebook Live, got hundreds of speaker suggestions for my next event on VR and even discovered—then invested in—a startup called BeOmni.com, which I believe will become a billion-dollar company. Launching our new event on VR. Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Richard Edelman , Edelman.

The Emotion found in Social Data

Buzz Marketing for Technology

Surveys – break-down for four reasons:  they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.”  And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Let’s be clear. 

Data 80

A Business Pivot: What You Need to Know

Spin Sucks

used to spend 90 percent of my time going to breakfast and coffee and lunch and dinner meetings and networking events to talk to the tire kickers. You can hold informal meetings, do formalized focus groups or even use a site such as  Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. Changing Times.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? Guest post by Andi Narvaez. The problem with surveying is that it, allegedly, takes too long. Then there is matter of tools. It is.

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. It does not matter who and what you do. You can be a multinational giant, a small business, a self owned shop or freelancer. Here are the important places that you should definitely look at.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours. 3. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. No question.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

To truly understand the full conversation, pulling in as many media channels as possible is key to knowing the full scope of the stories and events that are integral to your business. 4. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web? You read the newspaper or a magazine. Then came the web. And email.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. The actions people take as a result of reading your material – call you, download a white paper, purchase your product, register for an event, etc.

Where Big Ideas Come From

Spin Sucks

It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. We always compare social media to networking events and cocktail parties, but I’ve never considered how traditional media can still be social. Today’s guest post is written by Lisa Gerber. This is much easier said than done and I”ll explain why in a minute.

The Converged Media Imperative

Geoff Livingston

Yesterday afternoon, the Altimeter Group released a report called “ The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” The message matches the emerging experiential brand movement that transcends individual disciplines, and requires a new focus on integrated marketing (as discussed by Gini Dietrich and I in Marketing in the Round ).

Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. It does not matter who and what you do. You can be a multinational giant, a small business, a self owned shop or freelancer. Here are the important places that you should definitely look at.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  Knowing Customer Behaviors What internal group knows more about your customer’s behaviors and acts?  That stuff is important to the business, no doubt.  What did I miss?

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

Here Brands have events and launch their Products, their 'Sneek Peeks' and 'Premier Previews' is what gets onto TSU. The good part is that TSU has Transaction Gateway thereby you can have events around people paying via TSU. From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. This Facebook Group URL You Can Share As well.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

Major companies may leverage focus groups to determine consumer reactions to their marketing messages, and spend significant time and budget compiling demographic insights. Whether customers are driven to your company by a major life event or a need to prove a point to their peers, you should know how your company is used to solve problems. 3. What the Heck is a Buyer Persona?

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Contact me View blog authority Categories A Manifesto A Visual Archive Blogging Books Brand Engagement Business Co-Creation Consumer Generated Media Creativity Customer Experience Design/Interaction Design Events Experience Map Guest Authors Innovation Interactive Marketing Interviews L+E Links Life Social Business Social Business Design Technology Thinking Visually Usability Web 2.0 Sales?

12 Reasons You Should Use Twitter for Business

Spin Sucks

It’s like going to a networking event, but instead of for two hours once a month, I spend 30 minutes a day mining for information that is helping me grow my business. 2. I get all of my news from Twitter. It’s an advisory board and focus groups rolled into one. 3. Uh, No. &#. Well, as an entrepreneur who uses Twitter for business, I couldn’t let that sit.

Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Choose a Value Focus for Consumer Reports from below (or create your own) that you would like to test. Step 5: Create Value Focuses to Test. Identify potential Value Focus. Consumer-focused.

Strategy Lessons: The Water Book

Geoff Livingston

This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Image by Steve Depolo. Upper, Lower and Middle attitudes are decisive. Musashi.

The Wave System: How to Get Your Facebook Page Updates Seen By More People

ProBlogger

Or do you have an event/product to promote? With a bit of planning, I’ve repeatedly gotten status updates with outbound links to my blog posts and event promotions to 50-75% of the users on my page. In addition, I’ve included a bonus section at the bottom where I show you how to identify specific groups within your page and target them, also for free. Sound familiar?

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. of tweets, tweet type, conversation type. Here is a full copy of the brief study!

Study 11

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. It’s entirely possible you love this commercial. I don’t. There are actually at least two spots, but this one ran more often). Hmmm. 4.

Ford's Got a Reason to Fiesta

Social Media Marketing

It was a remarkable event - check it out on Current - featuring the band Parachute, a short awards ceremony hosted by Jake & Amir , mobile tweeting food vehicles (including the famed KogiBBQ and Coolhaus ), and the first reveal of the 2011 Fiesta. But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Finally, I see Twitter being a terrific communication tool for brands to use to update their audience on events. Now, companies ought to focus on wowing their customers – and avoid giving them an awful experience – but for most companies, particularly those that have many customers they don't get a chance to interact with 1:1, the third segment is the easiest to reach at any kind of scale. link].

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Upcoming Events. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. Events. events. © 2008 Community Group Therapy.

Kill The Five Year Plan: Is It Time To Unplan Your Business?

Gemma Went

Iteration is key – you don’t need focus groups any more, you can launch an idea in beta, test it, get reaction and adjust your model in days. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Kill The Five Year Plan: Is It Time To Unplan Your Business? Just like that. More and more of us are running businesses in increasingly agile ways.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. It’s entirely possible you love this commercial. I don’t. There are actually at least two spots, but this one ran more often). Hmmm. 4.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Remember, the philosophy of the camp is that everybody contributes in some form or other Event Details 11-12th October – Barcamp Delhi 5 Venue – IIT Delhi Time – Starts at 9am Visit the Bar Camp Delhi website for more information. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Yeah we are talking about BarCamp ! that interests the people.

Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. Eric : Ah, thank you for that kind introduction Jay.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Taxi service is one thing we generally don't think much about (unless the car smells or the driver is rude), instead focusing on the basic utility of our needs. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Bravo. Observe.

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. The excitement of the day started an hour before the event actually did. I was right on schedule, planning to leave my apartment at 7:20am for the drive out to Tempe. Giant Rabbits.

ROI 1

Curating, not moderating, the flow of content and participation

www.headshift.com

event events experience google government headshift information innovation it jobs km knowledge learning management media metadata microsoft network networks online rss search selected semantic social social media socialsoftware software technology tools web web2.0 It has (7) comments , the latest of which was on December 4, 2009. You can find more posts like this here. Thanks!

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. Reports say the group, called the Royal Champions, has been active since 2007.

Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens.  Joel Rubinson :  We have formed a Research Transformation Super-Council of the top leaders in our industry which started on July 15, 2008 with a small group of industry leaders.  At the end of March, at the ARF annual “ReThink conference 2009” the journey continues with the most amazing learning event ever in our industry. Part I of Interview with Joel.  One - What is the best way to mine that information?  Can it skew the data?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. 2. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. 3. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months. Voila!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They focus on fostering customer behaviors that lead to profitability. In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), etc. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Here’s how they’re doing it — in two words: Build utility. It’s more about demand creation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. I’m not talking about a contest to produce a full commercial or send a manned vehicle to space. Before crowdsourcing there were focus groups, which never really worked too well. Great point about keeping the consumer in their element and thanks for sharing the link regarding traditional focus groups.