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How to define and share your core brand values effectively

Sprout Social

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 127
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. People join private Facebook Groups or forums to meet and talk with other like-minded people.

HootSuite 121
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How to use voice of customer data to improve your customer relationships

Sprout Social

For example, if you’re interested in knowing how a live music event was for an attendee, having people conduct surveys on site will garner more results than following up weeks later. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 123
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How to master the 3 pillars of brand reputation management

Sprout Social

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 91
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3 Ways to Use Social Media for New Product Development

Buzzlogix

As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

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The pros and cons of social media

Sprout Social

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group.