Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. Some of the most successful examples of influencer marketing campaigns center on authenticity.

Influencer 101

Influencer Brands Collaboration Authentication 101

Ignite Social Media

AUGUST 12, 2021

For example, if you work on a food brand and have a content piece surrounding breakfast, post it in the morning hours when your audience is waking up and “breakfast” is top of mind. Now for some examples of things you can do to optimize cross-promoting: Do adjust your content to fit each individual platform.

Instagram 161

Instagram Curation URL Platform 161

Sprout Social

JULY 19, 2022

We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. Using hashtags on different social networks. Hashtagging examples to spark your next big idea. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! If you are searching for specific types of employees, you will want to research niche networks related to your field for more targeted recruitment. –Sean.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Any visitors who performed an event directly correlated with conversions and sales.

Conversation 127

Conversation Tips Facebook Advertising 127

Keyhole.co

FEBRUARY 16, 2024

Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once.

Analysis 52

Analysis YouTube Tools Strategy 52

Buffer Social

NOVEMBER 30, 2023

Here’s an example of a generic post: In this post, I just talked about my birthday and how my year had been. Even now, as LinkedIn audio events are comparatively new, their engagement rate is much higher than that of others. A swipe file can provide you with examples of catchy headlines that have garnered attention.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Sprout Social

JULY 7, 2021

Imagine, for example, you reach out to a brand on Facebook Messenger because you’re looking for a particular shoe. Conversational commerce can even be used to confirm your attendance at a brand event over text message instead of navigating to a separate signup page. Keyword for an event series. ??

Team 140

Team Conversation Social Media Instant Messaging 140

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Social media helps employers spread key information about their company values and culture. 6 Benefits of using social media for recruitment There are many advantages to using social media when sourcing candidates.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Hootsuite

FEBRUARY 3, 2022

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. 64% of people say they would prefer to message a business than call them. Source: Simons.

Facebook 145

Facebook HootSuite Retail Conversation 145

SocMed Sean

SEPTEMBER 27, 2018

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. I’d love to see examples from a broad range of different topics/stories. –Sean.

Tips 244

Tips iPad Mobile Analytics 244

Sprout Social

OCTOBER 4, 2021

Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Analyze by content type or topic category. Sprout’s tagging feature makes this type of analysis easy. Gather competitive intelligence.

Data 124

Data Metrics Sentiment Analytics 124

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Spotify uses Shorts to promote events and promote or repurpose podcast content. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. In 2020, 70% of people watched an event live on YouTube.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

MARCH 7, 2022

For example, If you seek insights on how your brand stacks up against its competitors, you’d probably survey prospects and customers. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand.

Survey 91

Survey Brands Sentiment Template 91

Sprout Social

AUGUST 17, 2021

These drops are social-first events, with many companies mimicking the direct-to-consumer drop trend popularized by streetwear brands like Supreme. Their surges are often linked to a social event, like a Reddit post or Tweet. Now, many are turning to Twitter to figure out which memecoin will take off next.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

Mindjumpers

JANUARY 2, 2013

As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. Facebook’s acquisition of Instagram triggered an outrage against the world’s biggest social network when Instagram during December made two announcements.

Social Media 237

Social Media Tumblr Instagram Privacy 237

Rebekah Radice

DECEMBER 14, 2017

Especially since the days of making connections solely through conferences and other live events are long gone. Social media has made it easier than ever to connect with like-minded individuals, customers, and potential clients. Look at the type of content people are sharing and how your audience is responding. Page likes.

Social Media 132

Social Media Hashtag Social Networking Research 132

SocMed Sean

DECEMBER 18, 2018

Spicing Up A Boring Industry With Social Media Humor Let’s use Wendy’s as an example. They have done a great job setting an example of how brands can interact with their audience and grow a massive following. Not All Humor Is The Same There are a lot of different types of humor out there. Does it work?

Social Media 220

Social Media Meme Advertising Strategy 220

Socialmedia.biz

MARCH 30, 2019

billion people logging into Facebook every day, almost 50 million businesses continue to use the 13-year old social networking platform for attracting new customers and interacting with their existing audience. For example, according to Argyle Social , B2C businesses are expected to achieve better engagement rates on the weekends.

Engagement 122

Engagement Facebook Hubspot Upcoming 122

Sprout Social

SEPTEMBER 2, 2020

The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years. But what separates Instagram video from that of competing social networks? Now, let’s look at some real-world examples of Instagram video in action. Time-lapse videos.

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Successful Twitter marketing is powerful.

Strategy 109

Strategy Tips Twitter Marketing 109

Buffer Social

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). But virality is a possibility when posting on social.

Social Media 92

Social Media Brands Metrics Skills 92

Hootsuite

MAY 3, 2023

For example, the terms “real estate agent” or “[your city] realtor” should be somewhere in the title so your page shows up in search results when people search for those terms. To find potential clients on social media, consider the platform you’re on. There are a few elements to optimize to set up your page for lead generation.

Real Estate 93

Real Estate Tips How To Hashtag 93

Buffer Social

JULY 13, 2023

If you’re looking for a more approachable example, look no further. A suite of tools designed for creators like Newsletters, Audio Events, and Livestreams. Starting a Newsletter, setting up an Audio Event, or starting a Livestream. People love this type of content.

LinkedIn 78

LinkedIn How To Real Estate Badge 78

Hootsuite

AUGUST 22, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. For example, #thisisahashtag and #ThisIsAHashtag. Promote your events or products. Getting eyeballs on your content is half the battle for social media marketers.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Talkwalker SM

MAY 12, 2016

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals.

Sports 60

Sports ROI Metrics Social Networking 60

Later

MARCH 22, 2021

In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. For example, Sephora hosts a branded podcast called #LIPSTORIES — a series of relaxed, fun, and honest chats about self-image. . What Is Voice Marketing? View this post on Instagram.

Marketing 82

Marketing Trends Hosting Instagram 82

Webbiquity SMM

JULY 9, 2012

For example, every bank hires security consultants to test its systems. You can even include details like how you were selected over several other vendors or the types of results that a particular (described, but unnamed) customer organization expects to achieve with your product/service, based on the experience of similar customers.

B2B 189

B2B Case Study Telecommunications Study 189

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 107

Social Media Survey Advertising Review 107

Convince & Convert

MAY 6, 2014

Let’s look at how this works in the context of that most time-honored ritual – the traditional networking event. This type of interaction is low-risk and potentially very high-reward. For me, an example of a triggering event would be someone having a baby. What are some of their triggering events?

Real Estate 154

Real Estate How To Eventful Exercises 154

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

The Realtime Report

JANUARY 28, 2017

Social provides a one to one engagement channel with your target audience. This type of private channel can be used in the same way as email, enabling delivery of relevant and timely content to your prospects and customers. By using social media in a targeted way, you can bring the right audience into your marketing funnel.

B2B 91

B2B ROI Social Media Hashtag 91