Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. Creating Standard Events with the Event Setup Tool. Third-Party Tool Integration.

URL 179

URL Eventful Conversation Advertising 179

Jon Loomer

JULY 24, 2023

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication.

Eventful 144

Eventful Conversation Report API 144

Jon Loomer

FEBRUARY 8, 2023

That’s why custom pixel events are so important. What I’m going to describe is done with custom events and Google Tag Manager. Once you create such an event, you can use this for reporting, optimization, and targeting. I wrote about these custom events nearly three years ago. Select the Timer trigger type.

Eventful 176

Eventful Conversation Report URL 176

Jon Loomer

FEBRUARY 13, 2023

Last week, I wrote about how to create a custom event that fires when someone views a page of your website for 60 seconds. Now let’s create an event based on scroll depth. Like with the time on page event, I originally wrote about this three years ago but made it way more complicated than it needed to be.

Eventful 181

Eventful Aggregator Widget Conversation 181

Jon Loomer

FEBRUARY 15, 2023

But I have a solution for you: A custom event that combines time spent and scroll depth. I also assume that you’ve already created tags for both the 60-second view and 70% scroll events. Once again, we’ll use the Custom HTML tag type. We’re going to use the Trigger Group trigger type. Read them first.

Eventful 178

Eventful Aggregator Google Conversation 178

Webbiquity SMM

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Instagram Marketing for B2B Companies: The Eight Best Examples to Follow. Take Grey Advertising Agency, for example.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 121

Examples Social Media Sentiment Influencer 121

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. What about forums?

Types 145

Types Microblogging Social Media Overview 145

Social Media Strategies Summit

SEPTEMBER 23, 2022

Check out these ten examples of TikTok content for higher education: 1. If you’re going to generate decent traction on TikTok, you need to share the type of content that’s popular with its audience, rather than just posting the same stuff you’d use on other channels and hoping it works. Harvard College. University of Missouri.

Education 163

Education Examples Content Nielsen 163

Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Share with us in the comments!

Examples 223

Examples Retail Instagram Buy 223

Ignite Social Media

MAY 29, 2020

Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. On TikTok specifically, there have been two content types that have stood out in this category that your brand could replicate. Home Renovations. cooklikeamother Blue ribbon ??

Types 171

Types Brands Content Remix 171

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. But in order for these types of partnerships to be successful, you have to find the right influencers for your business and audience. And Krystal’s clever, tongue in cheek video is a prime example of getting it right.

Types 117

Types Instagram Brands Collaboration 117

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 209

Eventful Conversation Facebook URL 209

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Choose “Custom HTML” as the tag type under Tag Configuration. Select the “Scroll Depth” trigger type.

Eventful 212

Eventful Facebook Upcoming Conversation 212

Sprout Social

MARCH 21, 2022

Let’s dive into the different types of Guides and how you can create your own to drive fresh engagement with existing content. The 3 types of guides on Instagram. There are three different types of Instagram Guides—post, product and place Guides. 6 Instagram Guide examples to elevate your brand. Post Guide examples.

Examples 102

Examples Instagram How To Curation 102

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

Eventful 122

Eventful Team Sentiment Social Media 122

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. We’ve got seven excellent employer branding examples to help guide you through your journey. 7 Employer Branding Examples to Inspire You.

Examples 108

Examples Campaign Brands Reputation 108

Jon Loomer

FEBRUARY 28, 2024

Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action. Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. Your performance goal does. Don’t get cute.

Eventful 193

Eventful Conversation Campaign Types 193

Laurel Papworth

APRIL 29, 2023

I’ve been thinking about Blockchain and event management, and 24 types of NFTs. “The podcast discusses the power of oratory and how public speaking events can inspire change and bring new ideas to the forefront. I’m the Australia Post of Events, if you like. [00:02:46.420] ” Hope that helped! .”

Eventful 98

Eventful Conference Case Study Sentiment 98

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

Examples 96

Examples CSR Airlines Collaboration 96

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

Eventful 117

Eventful Conversation Facebook URL 117

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

Eventful 113

Eventful Social Media How To Sports 113

Social Media Strategies Summit

SEPTEMBER 25, 2019

To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. The bot uses an engaging quiz to understand what type of content will be best suited to each customer. Another post you might want to check out: 10 Impressive Examples of AI in Marketing.

Examples 185

Examples Real Estate Hotels Marketing 185

Jon Loomer

JANUARY 22, 2024

It’s a weakness if you expect people who perform your optimization event to also perform other actions. You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. Your performance goal is Conversions (number or value) and the conversion event is Purchases.

Embedding 159

Embedding Eventful Cost Issues 159

Jon Loomer

APRIL 13, 2022

Today, I want to provide some specific examples of how I use them. It’s important to know that custom conversions should not be used in place of standard and custom events; they should be used in addition to them. Standard and custom events require additional coding. There’s really no excuse. Quick Refresh.

Conversation 184

Conversation Report Facebook Eventful 184

Jon Loomer

MARCH 16, 2022

What I mean by that is you may optimize for Landing Page Views, but you should still follow other types of conversions that result from your campaign in Ads Manager. Let’s discuss how you can do this and provide an example… Make Sure You’re Tracking Conversions. Let’s start with Standard Events.

Conversation 198

Conversation Facebook Metrics Eventful 198

Jon Loomer

NOVEMBER 13, 2023

If you have a big event coming up, Reminders Ads are a great way to make sure that your raving fans don’t forget about it. It doesn’t matter what the event is — whether it’s online or offline. It could be a sale, going live on Instagram, or a physical event. How Might You Use Reminders Ads?

Instagram 177

Instagram How To Eventful Upcoming 177

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118

B2B Eventful Conference Marketing 118

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Choose “Custom HTML” as the tag type under Tag Configuration. Select the “Scroll Depth” trigger type.

Eventful 84

Eventful Facebook Upcoming Conversation 84

Keyhole.co

OCTOBER 19, 2023

Join us as we embrace the spooky season with thrilling events, creative costumes, and spine-chilling surprises. Join us for exciting events, delicious treats, and unforgettable experiences. From game-changing innovations to upcoming events, we’ve got something exciting in store for you! Get ready for [Holiday Name] fun!

Types 59

Types Instagram UGC Collaboration 59

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. For example, Saie has over 146,000 followers on their Instagram accounts, and What’s Gaby Cookin has an impressive 865,000 followers on hers.

Small Business 92

Small Business Groups Groups Examples 92

ProBlogger

AUGUST 10, 2023

The post 25 Types of Pages that Every Blogger Should Consider appeared first on ProBlogger. I don’t do this that regularly but in the example linked to put together the content from all 25 posts on my series on Battling Bloggers Block. The example here is my Consulting page – a page I used to point to regularly.

Types 40

Types Blogger Adsense Privacy 40

Jon Loomer

JUNE 12, 2023

By the end of this post, it will all make sense… Conversions Attribution will only matter if you’re optimizing for any type of conversion that happens away from Facebook. Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion.

Eventful 179

Eventful Conversation Report API 179

agora pulse

JUNE 20, 2018

They are one of the most underutilized types of posts. Each of these examples is just a beginning– get creative and transform these into dozens more questions to post on Instagram! These types of questions can be asked in a lot of ways. For example: Remodeling or crafting related business. Ready to get started?

Types 98

Types Questions Instagram Sports 98

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. Show a live event you’re attending. Talk about your latest online course.

Types 119

Types Video Content Case Study 119

agora pulse

JANUARY 15, 2019

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. Let’s take a look at some of the different types of collabs you can be a part of. This type of collaboration with your audience is amazing because they get direct access to you which adds amazing value to your followers.

Collaboration 112

Collaboration Examples Instagram Influencer 112