Techipedia: Tamar Weinberg

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Similarly, Michael Twittered during SES in April.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Is that even professional?

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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

It was recently reported that there are over 50 million updates posted to Twitter every day. In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. A real time search engine should not be used for the majority of your searches.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

There’s a big difference between saying, “Join us on Twitter,” and saying, “Join us on Twitter and receive up to 50% exclusive savings.”. This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. Sending auto-DMs on Twitter. No platform differentiation.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Search Engine Optimization Benefits A third, more subtle, reason to “fix your house” is the impact that social functionality can have on search engine optimization.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

I asked a big brand on Twitter for help and they gave me a canned response. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. It’s up to you to capitalize this and leverage it effectively. I miss the days when social media was more personalized.