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Commentary on Search Engine Marketing

Ari Herzog

I have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take.

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20 Types of Digital Marketing that Works

Social Media Marketing

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Therefore, SEO is a must for any digital marketing campaign. of traffic.

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Is SEO Still Relevant?

Convince & Convert

Nothing Is Ever Dead, Just Different. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. That’s right, the much-maligned SEO was the number five job. Many, many, many, many articles are out there about “SEO is Dead.”

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Is SEO Still Relevant?

Convince & Convert

Nothing Is Ever Dead, Just Different. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. That’s right, the much-maligned SEO was the number five job. Many, many, many, many articles are out there about “SEO is Dead.”

SEO 60
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. It’s not what you almost certainly think.).

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Book Review: Marketing in the Round

Webbiquity SMM

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Four Marketing Round Approaches. Measurement, Refinement, and Improvement.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. It was an inefficient, yet accepted dance at organizations of all shapes and sizes.