Buzz Marketing for Technology

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

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In B2B Marketing: Content is Media

Buzz Marketing for Technology

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. If you have been following my thoughts on the 4 C’s of Marketing – it all starts with content. Building a solid content creation engine is critical to B2B marketers today. Can you stick to it?

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10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing?

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

What role can marketing play in helping to define a new opportunity? Is it the classic role that marketing plays, or is it something more? I think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval. What could this mean for the average marketer’s career?

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

This webinar was sponsored by Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx.

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What a Trifecta of a Year!

Buzz Marketing for Technology

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

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