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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). And links are a critical part of rising in the search engine rankings. It’s where you publish your smartest thoughts.

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Publishing' Social Media 10.2%.

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Blog Tip – Write For Your Readers, Not The Search Engines

SocMed Sean

Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. The problem is, what if the search engine spiders like your content, but your readers don’t? The problem is, what if the search engine spiders like your content, but your readers don’t?

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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

She has a knack for taking complicated data ideas and translating them in a way that her audience can understand, whether that is another engineer or a less tech-savvy person, such as myself. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. I’m a Senior Software Engineer on the Data Ingest squad.

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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. As with any content published on social media, the value-add has to be in place.

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