Link Building Tactics for Publishers
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves.
How Much Search and Social Media Traffic Do Publishers Get?
FEBRUARY 10, 2014
On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. Ways to Deal with Seasonal Dips in Search Engine Traffic. Publishing
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
The New(ish) Trend Of Publishing Within Publishing
APRIL 9, 2016
What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? The thing about this publishing thing. .
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published. Depending on the site infrastructure where your content is published, the category and tags will vary.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
published it. In fact, publishing your article is just the first step. have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes). But it’s not required to do that for each article you publish: Maybe once in a while run the tool and keep it mind.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. Every publisher (and title) needs to find the right mix for themselves. 6.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Is Using Facebook Comments Good for Publishers? The post on Facebook analytics tools did well considering I just published it last week. Define is launching a company blog soon and we’ve also arranged to do some articles for Search Engine Land, so it will continue to be a challenge to keep up here. PublishingOriginal idea! Is LinkedIn the New Old Boys Network? Thank You.
Six On Page Search Engine Optimization Must Do’s
Small Business Mavericks
APRIL 21, 2012
Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines. SEO for Small Business html tags keywords linking search engine optimizationTitle Tag. Keywords.
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
Search engines are going away. Professor Gelernter (David Gelernter, in a Wired magazine article ) calls that a ‘time-based wordstream,’ because it doesn’t represent a single place or entity, rather a collection of content from everywhere that comes at you as soon as it’s published.” Websites are dead. Image credit: Haley Marketing Group. Poppycock.
A new search engine for marketing podcasts
Convince & Convert
NOVEMBER 11, 2014
MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by host name(s). sort by number of episodes. And we did it!
Why And How To Submit Your Small Budget Film To Search Engines - Social Media
Social Media Network Marketing
APRIL 22, 2015
As Published At: [link] Internet is a rich and vast resource of information. With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic. Over 3.5
Search Engine Optimization Guide for Better Business Online
MARCH 3, 2016
Do you know how many websites are published each day? That means 46 people have pressed ‘publish’ by the time you read these four sentences. However, you have to, if you want to make your business a successful one using search engine optimization services. Search Engine Optimization is important because, in simple terms, it is how people find your site in search engines.
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? On the other hand, Twitter is where we find a lot of academics and engineering firms. Who do you report to? . Are they interlinked in specific ways?
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Search Engine Optimization Social Media
25 Important Search Engine Optimization Mistakes to Fix Right Now
JANUARY 12, 2011
When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Not having search engine friendly URLs. Duplicate Content.
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You published it. Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tips
5 Steps to Submitting a Guest Post & Getting It Published
JUNE 20, 2011
After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published. So here are a few simple steps that anyone can follow in order to ensure that their guest post has a higher chance of getting published on their target blog. 1. Related Posts.
Blog Tip – Write For Your Readers, Not The Search Engines
NOVEMBER 20, 2011
Before we ever dive into the technology behind their blog, I like to explore their content and their attitude toward the search engines. Sometimes, when I ask whether they are consistently analyzing their previously published content and re-shaping their future content, I get a response like “well…I’m making sure that my titles and content are stuffed full of keywords.”
FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
JUNE 25, 2013
With all of the new ways that consumers can get their search results (desktop search, mobile search, voice search, etc.), the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not. Originally, in 2002, the FTC revised its search engine guidance. Search Engine
Pew Research Survey: Findings on Search Engines, Social Networks.
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. What Horrible Things Did Time Magazine Do in 1964?
Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
JUNE 2, 2014
While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. Those words are strong signals to search engines of how and whether to include your page in the search results.
A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
FEBRUARY 25, 2014
Your page title, or H1 tag, carries more weight for search engines than any other page content when it comes to search engines determining the intent of your page and ranking it accordingly. You can easily search for images licensed for commercial use using the Creative Commons Search Engine. Search engines place more weight on H2 and H3 tags than body text.
Search Engines Are A Conduit, Not A Source
DECEMBER 21, 2011
Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source. You do that because the results pages have the information, not the search engine. Search is important. Etc etc.
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
Related Stories Keeping a Journal: The Power of Daily Writing On Writing and Advice from Ernest Hemingway Ad Blocking, Brand Journalism, and the Publisher’s Dilemma. To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing.
How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published
FEBRUARY 4, 2013
Many people who blog want their image to appear next to their listing in Google’s search engine results (SERP) when either they publish a post, their guest contributors publish a post, or when they guest post on other sites. So what are the steps that you need to take in order to get an author picture next to all your blog content, wherever it’s published?
Content Marketing – are you ready to be a publisher?
OCTOBER 8, 2012
And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. The distribution part requires the ability to find the right people and build a network of loyal supporters who love your content and will share and forward your message; Is your company ready to be a publisher?
Publishing ?ontent is Half the Battle: Here is The Other Half
MAY 6, 2014
Publishing content is just the beginning… Start with your team. Pinterest works pretty much like a search engine, especially with the roll-out of their new Guided Search feature. The post Publishing ?ontent Many factors influence the success of your content: a shareable and clickable headline , the quality of your content and the visual assets to support it.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Whatever you call it, get your content out when it is published. If you publish once a week, get it out in email at the same time on the same day every week (you can schedule it, just like you would any other email). On the day it is published, we tweet the link four times (three hours apart). By Gini Dietrich This whole digital world is a funny beast. Social Share Buttons.
Repurpose Content with These Six Tools
APRIL 16, 2015
Take Advantage of LinkedIn Publishing . The LinkedIn Publisher tool is quickly becoming one of my favorite tools to repurpose content and star staple in my blog strategy. A few days after publishing on my blog, I’ll share the post (with a link back and mention to where it originally appeared) on LinkedIn Publisher for those connections who may not regularly visit my site.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
It builds your authority in the eyes of Google, which is very, very important for search engine rankings. Though, if you have “latest blog post published” active in your Gravatar account, you will begin to see some traffic come from the comments you leave. You will get an extra gold star in search engine rankings because of it. By Gini Dietrich. Here’s how.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Paine Publishing. by biggreenpen Related Stories Seven Metrics PR Should Track to Gain Respect Best Webinars of 2014 News Engine Optimization—NEO—is Here for PR Pros. By Gini Dietrich. A few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. She’s not afraid of data. She did not go into PR because she hates math. PR Measurement and You. Books.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch. Social Search Engine Marketing Throws Search Experts A Lifeline by MediaPost. email marketing.
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Image credit: Young Digital Lab. And it’s not only Google.
Facebook Announces New, Improved Share and Save Options, Social Plugins
JUNE 28, 2016
Facebook announced in a blog post that it released Save to Facebook and Share to Facebook buttons for Google Chrome; redesigned its social plugin buttons (like, share, send, follow, recommend, save); and will offer publishers the ability to add like, comment and share buttons to the bottom of Instant Articles “in the coming weeks.”.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. On average, companies that have published 200 or more total blog posts generate 5X as much traffic as those with 10 posts or fewer. ( Earnest Agency ). 4.
How Social Media Affects Search
JANUARY 12, 2015
He shows you how to publish a post and then use Topsy to build weak connections. Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. Here’s the thing about this webinar. CT, 10 a.m.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Industry-specific directories, often published by trade associations and publishers, are another important link source. Four Worthwhile Link Sources. Business partners. Social media.
Do Social Signals Drive SEO?
Convince & Convert
OCTOBER 30, 2014
You just hit hit publish on that great new blog post. Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. As you do more and more publishing of content, and posting on social media, you will improve. What a great feeling! Not so fast!
How to Control Rich Snippets on Social Media
Convince & Convert
FEBRUARY 19, 2016
Snippets also show up in search engine results when a piece of content is listed (although Google occasionally rebels by replacing them with its own inexplicably bizarre findings). Social media snippets and search engine snippets are created the same way: via the page title and page description, also called meta titles and meta descriptions. These are called snippets. Snippets Nobody. A
5 Things You Can Do to Escape Google Penalties
Convince & Convert
JANUARY 11, 2016
Schema markup, or structured data markup, can be an effective way to improve search engine content discovery, organic search visibility, and indexation. With these links, you can help direct the search engines to pages with higher importance and those thematically related to one another. Image via BigStockPhoto.com. A new year brings along new opportunities and new challenges.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
Once you have your audience, it’s time to publish the content across all channels. Once the infrastructure is in place, the content needs to be optimized to the search engine. Content Marketing Lead Generation Online Advertising Search Engine Optimization This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem.