How Search Tactics are Replacing Hashtag Strategies for Social Media Success
Ignite Social Media
JUNE 14, 2023
Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps.
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