July, 2011

Trending Sources

Beware the Google+ Experts

Spin Sucks

There is something going on in the social media world that is really bothering me. The “experts&# are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. And, because we all are limited in our time, people are shelling out money to have someone teach them how to use the tool. Stop it. Right now. But this is ridiculous.

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Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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Using Social Media as a Communication Tool [Infographic]

Pamorama

Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Why now?

A World Gone Social

Learn how companies must adapt to survive.

More Trending

10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video.

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5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ). It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Social Media Software

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over 17,500 subscribers.

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Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. It would be redundant. This is not the case with Google+. Worry Not.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. The true value of a Facebook fan is Zero until you can monetize them.

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How to Choose the Right Social Media Platform to Connect With Customers

Mindjumpers

Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning. Having set up a social business channel, this should not be forgotten.

Five Tips for Using LinkedIn for Business Growth

Spin Sucks

This first ran on Women Grow Business , a Network Solutions blog that Shonali Burke edits and manages. One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. The default words (website, blog, etc.)

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.  In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. Social media (as it exists today) is still in its honeymoon phase.  Social Media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over loyal 17,500 subscribers.

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Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Almost Savvy

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. In my mind, this really isn’t about a simple matter of a price increase. Sure, no one wants to pay more for anything than they were yesterday. Why would we? Neither of these things has happened here. It isn’t about the what. It’s about the how. “Now we offer a choice.&#

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Crowdsourcing for Organizations

SocialFish

This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. Aliza is a “web pioneer and social media innovator. She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Crowdsourcing is one of those ways.

25 Google Plus Resources, Articles, and Reviews to Help You Get Started

Pamorama

Google+ (or is it “Google Plus&# ?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. Even though Facebook’s traffic seems to be slowing in the U.S. If it looks like a duck and quacks like a duck, it’s probably, well, a duck. Enough said.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Communication Tips for Netflix

Spin Sucks

I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase our prices. Shame, shame. So register here.

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Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. Now we’re not talking major businesses, here, but opportunity is opportunity.  The latter simply isn’t true.  Maybe that’s you?

4 Social Media Mistakes Easily Prevented By Common Sense

Firebelly

Not everyone has common sense when it comes to social media. Some people are still new to the game and trying to figure out exactly how all this ‘nonsense’ works. Many of these people own businesses. I’ve found 4 horrible (yet sometimes hilarious) mistakes to bring to attention only in hopes that nobody else will make these mistakes. Making it all about you. Offending your fans.

Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Adam Sherk

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Quite a few media outlets have already created personal Google+ accounts and many of them are still up and running. Social Media

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Media Metrics: Jim Sterne on why, what and how to measure

Conversionation

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].

Google+ vs Facebook: A Turf War? [Infographic]

Mindjumpers

Tweet Searching the web, I found this interesting infographic by Technobombs.com , which gives a feature by feature comparison of Google+ and Facebook. Everybody is talking about it at the moment, so I think it is a good idea to take a closer look at both social platforms which although enable social sharing,video chat and connecting with friends, yet have some subtle differences. New features.

Working On Your Business, Not In It

Spin Sucks

Up at 5 a.m. Check email, Facebook , Twitter , G+ ,  LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets. Make time to exercise, do some writing, get ready for work. Work a full day. Rush home to make and have dinner with your family. Sleep by 11 p.m. Do it again the next day. Big time.

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. That being said, here we go!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Make Your Social Media Sharing Buttons Effective

Firebelly

An average Blogger website. The abundance of social media sharing buttons is becoming ridiculous. At least, that’s how @ NiallHarbison feels in his article “The Ridiculous Abundance Of Social Sharing Buttons.&# Whether you call them chicklets or widgets, more of them seem to be popping up above (and below, and beside) blog posts on every blog. Another question involves placement.

Buy and Sell Influence on Empire Avenue

Ari Herzog

Gobbledygook for the Empire Avenue robots: {EAV_BLOG_VER:cca0b081a4b11fd5}. Nearly a year after its beta launch and after receiving dozens of invitations, I finally gave in and joined Empire Avenue. That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. Gamification comes into play. Influence. Thank you for reading!

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B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Of course, it’s not the only division in most cases. Many businesses underestimate that. Are you training and supporting them?

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