Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about as interesting as pond moss. So, lots of uses and definitions, depending on who you speak to. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. Social Media is Free. Bzzzzt (insert noisy buzzer sound here). Conclusion. MORE >>

Embrace all of the free online resources at your fingertips. From  blogs to tweetchats, and everything in between, a great PR education is just a URL away. Speak up during internal team brainstorms. In order to gain a voice in the room when you are with a client, you need to first use the one you have when you are in a room with your colleagues. You never know when you might say something that sparks an idea (and don’t worry, even if you say something that doesn’t lead anywhere, your managers will still love the fact that you were thinking and trying to be helpful). Be a news hound. MORE >>

Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. However, great emphasis is laid on where they would like their business to be and how the revenue projections for it look like. Evolving budget allocation. Survey by ECG group. The Impact of Social Media. MORE >>

We are happy to introduce our very own Crister DelaCruz in today’s guest post. m known amongst my friends as the one who had a digital life even before Facebook (or MySpace ) became popular. They think I’m an online “media techie&# which cracks me up. m far from it, but I see where they might think that. m the one who “posts a lot on Facebook,” “does the Twitter thing,” and checks-in everywhere I go. even got involved in online dating way before it was common. Naturally, I get a lot of questions about privacy concerns. Is it a real concern? Online dating. feel safer that way. MORE >>

It happened again this weekend. Over mimosas and a lovely chat. Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Ahh, yes. It’s still a common question, mostly I believe, because its the easiest to measure, its a number you can view at a glance.  I get this question a lot. My answer is always the same: “It depends on your goals. Generally speaking, I’d say the more important question is, how many people are sharing and discussing your info? How many people are talking about, distributing and sharing your information?&# MORE >>