July, 2011

Trending Sources

Google+ Tips and Tricks

Janet Fouts

This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+.  If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile. Your profile is going to list your +1′s, posts on Google+ and more soon we don’t know about yet. Account Overview.

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Beware the Google+ Experts

Spin Sucks

There is something going on in the social media world that is really bothering me. The “experts&# are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. And, because we all are limited in our time, people are shelling out money to have someone teach them how to use the tool. Stop it. Right now. But this is ridiculous.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over 17,500 subscribers.

Mom & Pop Need Your Social Media Help

Jason Yormark

I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. Seattle has been failing in delivering any sort of summer so far. Now we’re not talking major businesses, here, but opportunity is opportunity.  The latter simply isn’t true.  Maybe that’s you?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

10 Things to Consider As You Move to Google+

Spin Sucks

Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? In this case: A database. Video.

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Q & A With Michael Stelzner on the “Launch” of Social Media Examiner

Debbie Weil

I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. So I was delighted to get a review copy of his new book Launch: How to Quickly Propel Your Business Beyond the Competition which lays out the secrets of Social Media Examiner’ s success. Full disclosure: he mentions me in the book. At the time, I had over loyal 17,500 subscribers.

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Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

It’s hard to believe that it’s only been roughly 6 months since I left Microsoft for the agency world.  In that time I’ve thoroughly enjoyed the experience, and all the planning and strategy work is starting to pay off as the last few months have had me constantly driving new business for the firm. Social media (as it exists today) is still in its honeymoon phase.  Social Media

How Companies Are Dedicating Their Budgets to Social Media [Infographic]


Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. With the new budgets, they more or less define the structure of marketing in the coming year. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream.

A World Gone Social

Learn how companies must adapt to survive.

What is G+ and Do I Need It?


Uncategorized google

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Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?

Adam Sherk

Earlier this week Search Engine Land reported that Christian Oestlien, the Ads Lead for Google+, had posted a message asking businesses to hold off on using personal accounts to create business pages and that non-user profiles would be shut down. Quite a few media outlets have already created personal Google+ accounts and many of them are still up and running. Social Media

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Communication Tips for Netflix

Spin Sucks

I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase our prices. Shame, shame. So register here.

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Dear Netflix: While You’re Huddled Under the Table, I’ve Got One More Thing

Almost Savvy

Netflix has a bit of a public relations nightmare on their hands at the moment. You may have heard about it. In my mind, this really isn’t about a simple matter of a price increase. Sure, no one wants to pay more for anything than they were yesterday. Why would we? Neither of these things has happened here. It isn’t about the what. It’s about the how. “Now we offer a choice.&#

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

Over the past year I’ve really worked at giving a variety of web browsers a fair shake at becoming my go to browser for every day use. I’ve used the major players such as IE , Firefox , Chrome , Safari , and even gave RockMelt a spin ( see here for my review of that platform ). It’s a great way to get a snapshot of your sites and where they are, as well as competing sites. Social Media Software

25 Google Plus Resources, Articles, and Reviews to Help You Get Started


Google+ (or is it “Google Plus&# ?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. Even though Facebook’s traffic seems to be slowing in the U.S. If it looks like a duck and quacks like a duck, it’s probably, well, a duck. Enough said.

Crowdsourcing for Organizations


This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. Aliza is a “web pioneer and social media innovator. She cofounded Conversify, an early social media marketing agency, and founded Cybergrrl, Inc., Crowdsourcing is one of those ways.

Why do People Engage With Brands Socially (Infographic)


Tweet Most businesses design a Facebook page and a Twitter profile as a part of their social media strategy. But it is also a good idea to think what attracts people to your brand on these social media channels. Recent research shows that effective engagement online can help spread brand awareness and also improve brand perception and increase sales.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Five Tips for Using LinkedIn for Business Growth

Spin Sucks

This first ran on Women Grow Business , a Network Solutions blog that Shonali Burke edits and manages. One of the most untapped social media tools is LinkedIn. Facebook , Twitter , and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. The default words (website, blog, etc.)

Why I’m Over Declaring Tech Tools “Over”

Almost Savvy

With the launch of Google’s new social network, Google+ , there are many who have rushed to publish opinions about the demise of other networks, most notably Twitter and Facebook. Some have even gone as far as to shut down their accounts on these other networks to move their entire online network to Google+. It would be redundant. This is not the case with Google+. Worry Not.

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The Lost Art Of Transparency Or How Netflix Dropped The Ball

Jason Yormark

I love Netflix. think their service is fantastic, prices fair, and their integration across a variety of hardware choices is top notch. It was just a matter of time before the major studios demanded a bigger piece of the pie. So much so that I could never understand how they were making any money. So when Netflix recently announced they were raising their prices, I wasn’t really that phased by it.

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Social Media Metrics: Jim Sterne on why, what and how to measure


In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.].

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How Much is a PR Professional Worth to a Startup?

Adam Sherk

While watching the film The Social Network over the weekend one scene in particular caught my attention. Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. To quote the Mark Zuckerberg character in the film (emphasis is mine): “Now here’s the arrangement. Eduardo is CFO and owns 30% of the company. Public Relations

11 Things I Wish More People Knew About Me

Dave Fleet

If you didn’t already know, I’m a huge Amber Naslund fan. Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. Those acquaintances can and do grow into real relationships and real friendships over time, but in many cases they remain loose connections. Measurement turns my crank. Running is my therapy.

Spotify Is Not Your Dad’s Radio Station

Spin Sucks

Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?! Yes, let’s do that. First things first. If you don’t have an account, go get yourself one. Click here and it should let you in. It’s my invite code, but I don’t think it gets me anything.

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The Misnomer of Social Networking

Ari Herzog

It is a fallacy to suggest social networking is about networking, opines Jeff Hurt. Identity comes first, relationship building second, and networking with the community third. Social networking sites are social identity sites. It establishes our identity. We say we love something because it ultimately says something about our self. We don’t do it just to say something about the company.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Steps for Building Online Trust [Infographic]


Tweet One of the integral parts of social media communication is trust. Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication. While surfing the internet, I came across an infographic on Socialmediagrahics that enlists the 8 integral components of online trust.

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin. That being said, here we go!

Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. It’s a fun look back at the early days of online media relations so I thought I’d share it. It’s also interesting that the common sense concepts haven’t changed much, nor were they new at the time. October 20, 1999. Formatting. Relevance.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now


In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Of course, it’s not the only division in most cases. Many businesses underestimate that. Are you training and supporting them?

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