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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 144
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Rich Meyer.

Review 152
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Could they be both? YouTube Premium. At only $11.99

YouTube 154
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How to Use Google My Business to Get More Customers

Hootsuite

Folks don’t Google, “delicious street tacos in Toronto” to read a blog about tacos… they do so because they’re hungry and want to hand over their hard-earned money to whoever has delicious street tacos in Toronto. Google Business lets you display useful information and makes it easy for your customers to leave reviews.

Google 145
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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

An in-depth review of a product Did the latest iPhone just drop? Take the time to film an in-depth review of the product. For your less savvy viewers, create a tutorial to explain how they can use the piece of technology or software you’re reviewing. Include helpful tips and tricks that make using the product easier.

YouTube 103
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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. The fact that the number of social networkers (read: Facebook) is almost as large as the number of blog readers and video watchers (59% to 68%) is the most striking finding in this research.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Reviews of More Cool Web Tools. Here’s a quick review of WebPageTest , a handy tool for checking any site’s pre- and post-cache load times. Social and Alternative Search Engines.

Tools 206