Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143

Bill Hartzer

AUGUST 18, 2010

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. A brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. Survey Methodology. This survey was conducted online within the U.S.

Survey 103

Survey Company Social Media Sample 103

Sherrilynne Starkie

MARCH 12, 2012

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. Image by Getty Images via @daylife.

Facebook 337

Facebook Survey Social Networking Sample 337

Buffer Social

MAY 9, 2023

We had anyone interested fill out a survey to apply with questions related to their experience with slow living, their current wellness practices, the challenges they currently face when it comes to slowing down, and some demographic data. Who do you think it is for? Who is it not for? Is there something that appeals to you?

Products 83

Products Sample Samples Marketing 83

The Realtime Report

FEBRUARY 3, 2021

Data is Used to Make Informed Decisions. Statistics Are Used in Census Surveys that Shed Light. Census surveys are nothing new, and most people understand that they are a way to collect information on a town, city, state, or country’s population size. It’s time to explore how statistics can help in business.

Statistics 91

Statistics Survey Upcoming Trends 91

Convince & Convert

NOVEMBER 30, 2023

Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data. Create new tracking, every time you have a new ad.

Advertising 107

Advertising Social Media Strategy Tools 107

Idaconcpts

OCTOBER 18, 2014

Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main forms of quantitative research are polls and surveys. Mail-back Surveys. Phone Surveys. Online Surveys.

Research 149

Research Focus Group Marketing Survey 149

Mindjumpers

FEBRUARY 21, 2014

5: Collect data – and learn from it. Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. When Social Media Meet Big Data. Your tone of voice should go hand in hand with your brand’s image. Facebook Updates News Feed.

Engagement 226

Engagement Sample Samples Upcoming 226

Adam Sherk

JANUARY 23, 2013

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. Participation, budgets and timing varies greatly for the sites in this group and I am not able to segment that in the reported data.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Harp Interactive

OCTOBER 6, 2010

Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g. survey before entering the sweeps). gather survey data (e.g. survey before entering the sweeps). Think Groupon for your Page).

Types 317

Types Facebook Notification Survey 317

The Realtime Report

AUGUST 29, 2012

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits.

Social Networking 161

Social Networking Research Sample Samples 161

Techipedia: Tamar Weinberg

JANUARY 31, 2011

In addition, beyond the general high quality and evergreen posts on Internet Marketing, I’m including a segment of new trends and data that may help you improve your current efforts right away. Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles.

Marketing 173

Marketing Sample Samples Newsletter 173

ProBlogger

MAY 20, 2012

Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. Here are the essentials you need to know to use data wisely and effectively. Make sure your data is credible. They add scale.

Data 41

Data Content Sample Samples 41

Social Media Network Marketing

OCTOBER 22, 2009

Screening Phase Examine data for five different kinds of possible errors: Lack of data – Do some questions have far fewer answers than surrounding questions? Excess of data – Are there duplicate responses? Diagnosis Phase From the Screening Phase you have highlighted data that needs investigation. What to do?

Data 50

Data Patterns Sample Samples 50

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified.

Research 172

Research Focus Group Survey Statistics 172

Audiense

JUNE 7, 2018

The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Hootsuite

FEBRUARY 24, 2023

Note: As part of the sunset, Salesforce plans to delete all Social Studio customer data. We recommend downloading your data from Social Studio soon to make migrating easier. The sooner you can replace Social Studio, the sooner you can start crushing your social strategy.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Sentiment data. Paid social is a brand awareness powerhouse. Measuring paid media performance.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 140

ROI Social Media Social CRM Survey 140

Atom Thought

MARCH 16, 2009

The latest report from FORRESTER (Q4, 2008 SOCIAL MEDIA ONLINE SURVEY) outlines a very clear trend: 53% of the marketers are determined to increase their social media budget during the recession. Though the survey also brings out the fact that 75% of the marketers have allocated USD100,000 or less for social media marketing!

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Buffer Social

OCTOBER 14, 2019

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. It’s much clearer data than an ambiguous response of a like. Survey says: Facebook. (!?). Social media news item #1.

News 63

News Facebook Survey Hubspot 63

Convince & Convert

MAY 25, 2014

Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. Keeping forms as short as possible is a best practice, but sometimes you really need extra data in particular circumstances. Don’t.

Conversation 166

Conversation Badge Sample Samples 166

Proactive Report

OCTOBER 28, 2012

Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect.

Social Media 74

Social Media Strategy Survey Guidelines 74

Convince & Convert

MARCH 24, 2016

In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s employer, Edison Research, is also the sole provider of exit polling data for American political elections. He also believes that where the data fails to support you can be your biggest opportunities for business growth.

Research 60

Research Marketing Compete Cost 60

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. The Social Habit pre-orders now available.

Brands 114

Brands Twitter Facebook Research 114

Twist Image

JANUARY 9, 2013

When asked how search engines make money, nearly 29% of survey respondents believe brands pay annual dues for use, while 20% believe that users pay for premium search features. online adults believe search engines sell users' personal data to marketers." personal data. More than one-third of U.S. brand strategy. mobile app.

Tumblr 106

Tumblr Sample Samples Mobile 106

Adam Sherk

SEPTEMBER 17, 2009

Using a sampling of 15 16 news sites, I captured the total number of fans on their Facebook Pages as of today. Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

MAY 4, 2010

I was going to go back to the first day of the playoffs but that turned out to be quite a few updates, so I’m using 10 as a representative sample. Laura Hale May 4, 2010 at 10:01 pm Interesting data. So I checked the number of likes and comments for each team’s last 10 updates. 2527 2 Denver Nuggets 151,165 784.3

Team 165

Team Engagement Facebook Press Release 165

Tweaklibrary

APRIL 23, 2020

COVID-19 Test (At-Home Kit) is something that needs to go through a survey related to your health. We’ll send you an at-home kit to collect your nasal swab sample and ship it back to our lab. Our lab will test your sample for SARS-CoV-2, the virus that causes coronavirus disease (also called COVID-19), a respiratory illness.

Sample 19

Sample Samples Survey Library 19

Net-Savvy Executive

JANUARY 10, 2012

Many of the basics—page views, unique visitors, even hits—have precise definitions, so the discussion moved on to their relevance and the reliability of available data. In survey research, the survey itself provides an observable moment. You need proxy data, and that's where disagreement begins.

Influencer 88

Influencer Reputation Survey Sample 88

Twist Image

DECEMBER 2, 2011

This is what the eMarketer news item says: "The Econsultancy report 'The State of Social Media 2011' noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. Further, only 8% could attribute ROI for all their investments in social media.

Social Media 81

Social Media ROI Survey Metrics 81

Adam Sherk

AUGUST 24, 2010

Conclusions It is important to note that everyone’s Google results are a bit different based on what data center they are hitting, when they do the search, the degree of personalization, etc. So a handful of examples from one individual does not make for a comprehensive sampling. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Proactive Report

AUGUST 7, 2010

Active Twitter users are three times more likely to impact a brand’s online reputation via Tweets, blog posts, articles and product reviews than the average consumer, according to a new survey by Exact Target. The real-time data produced by Twitter is simply unparalled. Get samples and coupons. Fun and entertainment.

Activities 110

Activities Twitter Syndication Forums 110

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Adam Sherk

SEPTEMBER 23, 2009

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

News 104

News Engagement Facebook Press Release 104

Pixlee

DECEMBER 13, 2021

Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. Also, it’ll allow you to collect vital data to build a comprehensive profile and gain a better understanding of the people you’re selling to. Let your customers contribute to building your brand strategy.

Strategy 52

Strategy UGC Brands Apparel 52