Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 Nearly all of the surveyed sites have seen substantial gains from Reddit in the past few years and significant declines from Digg. The rise of Reddit and the steady decline of Digg have been well documented.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ). But apparently not.
All Polls and Surveys Are Not Equal
AUGUST 10, 2011
In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Several polls came out surveying Google+ users about abandoning Facebook for the new circle based social network.
Survey: Twitter Less than 1% of Traffic to Newspapers and.
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. The highs for Facebook and Digg were 2% and 7.2%
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear. In some contexts emotions are considered bad.
[Cool Infographic Friday] How #Millennials View Work
APRIL 10, 2015
Participate in our survey and let your voice be counted. Get a sample chapter here. Love how this infographic debunks some of the crap said out there about Millennials. As does our book. Are you a Millennial? We want YOU to be part of our ongoing research related to When Millennials Take Over. Haven’t read the book yet? Cool Social Tools Culture That Works
7 Steps to Creating More Effective Reader Surveys
JUNE 18, 2012
The benefits of polling your readers and conducting good customer surveys have already been well-established in the blogging world. . Not only does this technique enable you to make better informed marketing decisions, gathering information via reader survey can help you to identify your visitors’ pain points and determine what they’ll spend their money on— before you invest the time in writing posts or paid products! If you haven’t been impressed by the results of your past survey efforts, check out the following seven steps to making your next customer survey far more effective.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
Convince & Convert
FEBRUARY 27, 2014
The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research
Want to know how much Community Managers are paid?
JANUARY 6, 2016
Community strategy development was the most valued skill of the 50 we asked about in the CCC survey, for each of the three job roles we examined in detail – community manager, community strategist and Director of Community. It was also the highest-value skill among the full survey population. And there was another striking thing about this year’s sample. You should, too. Treating
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps. grow}.
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
Some samples would be: Polls and surveys. Get real-time reaction from people using polls and surveys — and after a given amount of time, don’t forget to post the results! Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This These are the ones we couldn’t help but click. These are the posts which might even go… viral! K.I.S.S.
Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
The Realtime Report
JUNE 6, 2014
“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The survey was conducted between January and April 2014. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23
What the Rise of Sponsored Social Means for Your Business
Convince & Convert
DECEMBER 9, 2015
For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. The study also surveyed a sample of 150 creators sourced from IZEA’s database to ensure the sampling included those who use Sponsored Social as a profession, as opposed to a hobby.
StumbleUpon Traffic to Magazine and Content Sites Down 27%
JANUARY 23, 2013
While this does not represent any kind of comprehensive analysis the number of sites and range of topical coverage does offer enough of a sampling to gain some general insights. should emphasize that these results represent the experiences of the specific sites in the surveyed group and not necessarily other sites that cover similar topics. What Next for StumbleUpon? Social Media
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Sample content: Really enjoying an article from @author (or @website) [link]. Sample content: Beautiful day for some gardening with @CompanyName. Sample content: @fellowCEO – I’m dragging today too! CharityName.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
You can gather this information in person, via an email survey or by asking on social media. Make it super easy: Provide sample posts for Facebook, sample Tweets, etc.”. Provide Sample Posts. Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. Determine What You Want to Accomplish.
Effective Website Planning 101
APRIL 6, 2015
Use surveys, interviews, or simply a list of questions in a Word document to gather all stakeholder input. Instead, walk them through the survey with questions that reinforce that this website is for your audience, not your stakeholders. These are just some sample questions, your list will likely be more specific to your organization. By Jon-Mikel Bailey. Rinse. Repeat.
Survey: Third of Companies Use Social Media to Promote Their Business
AUGUST 18, 2010
According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. The survey was conducted among much more than 2,500 employers between March 18 and June 3, 2010. Survey Methodology. Digg this!
Customer Loyalty in a Changing World
MAY 14, 2015
Do you know that all the shampoo, shower gel, soap, and body lotions I use are almost all exclusively samples from different hotels? just pull out the next random sample, and voila! Survey customers and set clear performance metrics internally and externally to measure customer loyalty and how your customer service programs are really working. By Laura Petrolino. Maybe not!
A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?
The Realtime Report
AUGUST 29, 2012
The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. Around 1 million people in the U.S.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. Twitter is soaring among young adults. 15% of all online adults in the U.S.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience.
We don’t discuss politics on Facebook, right?
MARCH 12, 2012
Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. The results in this report are based on data from telephone interviews conducted for Pew by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults, age 18 and older. Image by Getty Images via @daylife. Teens tend not to tweet.
Remembering the Dangers of Social Media Research
Convince & Convert
APRIL 15, 2012
This is not factually correct, as the survey did not ask about love vs. hate, but rather about “preference.” Here’s how: ExactTarget 2012 Channel Preference Survey. Survey Sample: 1,481 Americans, using MarketTools database, randomly sampled and weighted to be representative by age and gender. Survey Sample: 1,300 consumers.
How Do You Like Them (Infographic) Apples?
JUNE 14, 2012
They had a large sample size (100,000) and made some very bold assertions about an increased value of Pinterest versus Facebook for ecommerce. While 100,000 people surveyed is impressive, repeating the same action 100,000 times proves the validity of an action in a single circumstance, and not it’s applicability to any other situation. Guest post by Jim Dougherty. HANDS UP!”
What is Market Research?
OCTOBER 18, 2014
The main forms of quantitative research are polls and surveys. common pitfall of companies is to become too comfortable with a particular sampling method that they often ignore better alternatives. Mail-back Surveys. Phone Surveys. Online Surveys. In-Person Surveys. Hybrid Surveys. Qualitative Market Research. face-to-face, dyads, triads, etc.)
There is No One-Size-Fits All Content Marketing Approach
Convince & Convert
APRIL 2, 2014
Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product. A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Image via BigStockPhoto.com. Large businesses should take notice too, though.
What’s the ROI of your culture?
NOVEMBER 11, 2015
It starts with our Culture Scan , an online survey that your staff can complete in about fifteen minutes (you can even pilot it with a single team). Contact Maddie at firstname.lastname@example.org to see a sample report and get yours set up. Quick poll: do these statements accurately describe your organization? Look around. Are these people really the best in the business?).
5 Marketing Myths
SEPTEMBER 15, 2014
From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Of all the distribution channels noted by marketing survey respondents, blogging was considered the least effective. Myths and misconceptions are abound in the marketing blogosphere. Let’s not get too excited here.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
recently surveyed my audience and I asked them “What is your biggest challenge when it comes to visual content creation?” Do you need the exact colour HEX code to finish your image creation? No more guessing and fiddling with colour wheels – just use this tool to sample the colour and generate the code. Image by Shutterstock. Now it’s much easier. Ready? Let’s
A Double Dose of #measurePR
MAY 17, 2011
Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. So that’s where I pulled these transcripts from.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
HOW TO AVOID THIS MISTAKE: Before you rush to judgement on your donor base, you should always: Send out surveys to learn a little more. Take a sample and poll them for opinions. In fact, when surveyed, most millennials answered that email was their preferred method of communication. It’s easy to make mistakes when you’re starting out. No one is an expert the first time around.
Get the Best Internet Marketing Posts in Your Inbox THIS WEEK
Techipedia: Tamar Weinberg
JANUARY 31, 2011
Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. Want a sampling of the email you’ll get? In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. For years, I’ve spent thousands of hours to find you amazing content. One of you even thinks it’s worth $1,000,000. Would you do $1 million of work for free ? Didn’t think so. In 2011, the best content will be sent to those who sign up to my newsletter. Exhaustive, right? People love this post.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Use LinkedIn to help sell product, expand your networks, grow your business and gain free publicity,” Martine Hunter lists more than two dozen tactics to more fully engage on LinkedIn, such as conducting market research with Polls, sharing survey results with contacts, and “Check connections’ locations before traveling so you can meet with those in the city where you’re heading.”
How to Uncover Meaningful Social Data
Convince & Convert
JULY 16, 2013
One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something. Image via BigStockPhoto.com. Seems like it ought to be settled law by now.
The Ultimate Toolkit for the Professional Content Marketer
APRIL 19, 2016
Hemingway Editor : Here is a sample of what you will get when you cut and paste your copy into this tool: This tool is really made for bloggers. But all content, not matter where it is published, must have photos, images, infographics, videos, and interactive stuff like quizzes, polls, surveys. Give them what they want with quizzes, questionnaires, polls and surveys. Topics.
More Evidence that Visuals Far Outpace Text
JUNE 30, 2014
Digiday surveyed attendees of its Agency Innovation Camp about how visual native ads stack up against text based native ads (hat tip: Richard Binhammer ). More often than not, attendees favored visuals by 75 percent or more. The evidence continues to mount. Whether it’s photography, graphics or video, every piece of content today must communicate visually. What do you think?
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Right. So far so good, right?
Top 5 Facebook Promotion Types
OCTOBER 6, 2010
Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. gather survey data (e.g. survey before entering the sweeps). If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. source: Wildfire. Playing by the Rules.
11 massively doable ways to increase conversions with better forms
Convince & Convert
MAY 25, 2014
Clearly describe what will happen when the form is submitted, and if you are asking for subscriptions to an email publication or similar, the best practice is to provide a link to a sample issue. 4. This is the same as skip logic on surveys, but used in forms. 8. Marketers worry too much eyeballs and not enough about actions. Boost trust Submitting ANY form is a vote of confidence.
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It’s the fault of businesspeople. Doable?
Social Media And How We're Botching The Best Part
DECEMBER 2, 2011
This is what the eMarketer news item says: "The Econsultancy report 'The State of Social Media 2011' noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. The survey sample was primarily UK companies, with some representation from other territories. 2011 MarketingSherpa study noted that only 20% of US agencies and consultancies surveyed said their clients thought social media marketing was producing measurable ROI. You can measure everything online, so why aren't we?