Trending Sources

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 Nearly all of the surveyed sites have seen substantial gains from Reddit in the past few years and significant declines from Digg. The rise of Reddit and the steady decline of Digg have been well documented.

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All Polls and Surveys Are Not Equal

Geoff Livingston

In Washington, polls and surveys drive policy decisions, particularly around campaign season. However, several online polls and surveys last week did produce highly questionable results, and in once case, was outed as a hoax tarnishing the Microsoft Explorer brand. Several polls came out surveying Google+ users about abandoning Facebook for the new circle based social network.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

Second, such findings can be significantly impacted by factors like sample set (Is it large enough to be representative? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But just 60 percent of surveyed marketers consider them effective. 23% say they can’t prove any impact at all. ( The CMO Survey ). But apparently not.

Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites. The highs for Facebook and Digg were 2% and 7.2%

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.”  In other words, they are emotionally invested in the product, service or experience about which they are opining. Let’s be clear.  In some contexts emotions are considered bad. 

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New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. In the case of The CMO Survey, and for social media expenditures in. Read the whole entry. » Social Media Research

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Sample review:  “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review:  “Grow and manage your following using Tweepi. Sample review:  “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. like it.” — 

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The 21 Best Content Curation Tools

Webbiquity SMM

Sample review:  “Add and curate content from any public webpage. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge. Sample review:  “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review:  “By now I’m sure you’re already quite familiar with Pinterest (and are as addicted to it as I am).

Want to know how much Community Managers are paid?


Community strategy development was the most valued skill of the 50 we asked about in the CCC survey, for each of the three job roles we examined in detail – community manager, community strategist and Director of Community. It was also the highest-value skill among the full survey population. And there was another striking thing about this year’s sample. You should, too. Treating

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL. . The survey was conducted between January and April 2014. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

While this does not represent any kind of comprehensive analysis the number of sites and range of topical coverage does offer enough of a sampling to gain some general insights. should emphasize that these results represent the experiences of the specific sites in the surveyed group and not necessarily other sites that cover similar topics. What Next for StumbleUpon? Social Media

What the Rise of Sponsored Social Means for Your Business

Convince & Convert

For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. The study also surveyed a sample of 150 creators sourced from IZEA’s database to ensure the sampling included those who use Sponsored Social as a profession, as opposed to a hobby.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

The company has already collected more than 125,000 DNA samples from customers, and is now specifically reaching out to those with Parkinson’s, in an effort to find new genes linked to the disease. It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. Around 1 million people in the U.S.

Effective Website Planning 101

Spin Sucks

Use surveys, interviews, or simply a list of questions in a Word document to gather all stakeholder input. Instead, walk them through the survey with questions that reinforce that this website is for your audience, not your stakeholders. These are just some sample questions, your list will likely be more specific to your organization. By Jon-Mikel Bailey. Rinse. Repeat.

Customer Loyalty in a Changing World

Spin Sucks

Do you know that all the shampoo, shower gel, soap, and body lotions I use are almost all exclusively samples from different hotels? just pull out the next random sample, and voila! Survey customers and set clear performance metrics internally and externally to measure customer loyalty and how your customer service programs are really working. By Laura Petrolino. Maybe not!

Survey: Third of Companies Use Social Media to Promote Their Business

Bill Hartzer

According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. brand new CareerBuilder survey reports that 35 % of employers use social media to market their company. The survey was conducted among much more than 2,500 employers between March 18 and June 3, 2010. Survey Methodology. Digg this!

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Sample content: Really enjoying an article from @author (or @website) [link]. Sample content:  Beautiful day for some gardening with @CompanyName. Sample content:  @fellowCEO – I’m dragging today too! CharityName.

Your Next Growth Hack Won’t Come from You

Simply Measured

For on-site and email surveys prior to a purchase: Question: Is there anything preventing you from signing up at this point? Sadly, on-site and email surveys have notoriously low response rates. Surveys should be triggered to display at the precise moment your visitor takes whatever action is associated with a question’s intent. It’ll come from more and better questions. 

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How Do You Like Them (Infographic) Apples?

Waxing UnLyrical

They had a large sample size (100,000) and made some very bold assertions about an increased value of Pinterest versus Facebook for ecommerce. While 100,000 people surveyed is impressive, repeating the same action 100,000 times proves the validity of an action in a single circumstance, and not it’s applicability to any other situation. Guest post by Jim Dougherty. HANDS UP!”

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

Sample review:  “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” — Enables creation of promotions apps on Facebook, including contests, sweepstakes, coupons, surveys, product shows, and social apps. grow}.

The Demographics of Twitter Users [Study]


The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. Twitter is soaring among young adults. 15% of all online adults in the U.S.

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Remembering the Dangers of Social Media Research

Convince & Convert

This is not factually correct, as the survey did not ask about love vs. hate, but rather about “preference.” Here’s how: ExactTarget 2012 Channel Preference Survey. Survey Sample: 1,481 Americans, using MarketTools database, randomly sampled and weighted to be representative by age and gender. Survey Sample: 1,300 consumers.

A Strategic Guide to Social Media for Nonprofits


You can gather this information in person, via an email survey or by asking on social media. Make it super easy: Provide sample posts for Facebook, sample Tweets, etc.”. Provide Sample Posts. Reposted from Sprout Social with permission.  By Alicia Johnston.  . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. Determine What You Want to Accomplish.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

Respondents were first surveyed to determine their awareness of, affinity towards, and intent to purchase a number of different types of product. A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process  presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

We don’t discuss politics on Facebook, right?

Sherrilynne Starkie

Well this advice seems to hold true according a new survey by the Pew Research Center ’s Internet & American Life Project that on social networking sites. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. The results in this report are based on data from telephone interviews conducted for Pew by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults, age 18 and older. Image by Getty Images via @daylife. Teens tend not to tweet.

What Makes Customers Loyal to Brands?

Convince & Convert

To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Image via Large businesses should take notice too, though.

5 Marketing Myths

Geoff Livingston

From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Of all the distribution channels noted by marketing survey respondents, blogging was considered the least effective. Myths and misconceptions are abound in the marketing blogosphere. Let’s not get too excited here.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience.

Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

Techipedia: Tamar Weinberg

Any recent surveys and findings that I come across will be shared with short summaries of the key findings of these articles. Want a sampling of the email you’ll get? In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only. For years, I’ve spent thousands of hours to find you amazing content. One of you even thinks it’s worth $1,000,000. Would you do $1 million of work for free ? Didn’t think so. In 2011, the best content will be sent to those who sign up to my newsletter. Exhaustive, right? People love this post.

12 Most Creative Strategies to Craft an Effective Blog Post

Peg Fitzpatrick

Some samples would be: Polls and surveys. Get real-time reaction from people using polls and surveys — and after a given amount of time, don’t forget to post the results! Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This These are the ones we couldn’t help but click. These are the posts which might even go… viral! K.I.S.S.

What’s the ROI of your culture?


It starts with our Culture Scan , an online survey that your staff can complete in about fifteen minutes (you can even pilot it with a single team). Contact Maddie at to see a sample report and get yours set up. Quick poll: do these statements accurately describe your organization? Look around. Are these people really the best in the business?).

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Right. So far so good, right?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Use  LinkedIn to help sell product, expand your networks, grow your business and gain free publicity,” Martine Hunter lists more than two dozen tactics to more fully engage on LinkedIn, such as conducting market research with Polls, sharing survey results with contacts, and “Check connections’ locations before traveling so you can meet with those in the city where you’re heading.”

What is Market Research?


The main forms of quantitative research are polls and surveys. common pitfall of companies is to become too comfortable with a particular sampling method that they often ignore better alternatives. Mail-back Surveys. Phone Surveys. Online Surveys. In-Person Surveys. Hybrid Surveys. Qualitative Market Research. face-to-face, dyads, triads, etc.)

More Evidence that Visuals Far Outpace Text

Geoff Livingston

Digiday surveyed attendees of its Agency Innovation Camp about how visual native ads stack up against text based native ads (hat tip: Richard Binhammer ). More often than not, attendees favored visuals by 75 percent or more. The evidence continues to mount. Whether it’s photography, graphics or video, every piece of content today must communicate visually. What do you think?

How to Uncover Meaningful Social Data

Convince & Convert

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something. Image via Seems like it ought to be settled law by now.

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Social Media And How We're Botching The Best Part

Twist Image

This is what the eMarketer news item says: "The Econsultancy report 'The State of Social Media 2011' noted that 41% of marketers surveyed had no return on investment figure for any of the money they had spent on social channels as of October 2011. The survey sample was primarily UK companies, with some representation from other territories. 2011 MarketingSherpa study noted that only 20% of US agencies and consultancies surveyed said their clients thought social media marketing was producing measurable ROI. You can measure everything online, so why aren't we?

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A Double Dose of #measurePR

Waxing UnLyrical

Steve also recommended Raosoft’s sample size calculator , which will do the math for you (and which Narciso Tovar was quite happy about). During Steve’s last visit to #measurepr , he’d mentioned that one of the potential problems with online surveys is their lack of statistical significance. So that’s where I pulled these transcripts from.

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7 Common Mobile Fundraising Mishaps and How to Avoid Them


HOW TO AVOID THIS MISTAKE: Before you rush to judgement on your donor base, you should always: Send out surveys to learn a little more. Take a sample and poll them for opinions. In fact, when surveyed, most millennials answered that email was their preferred method of communication. It’s easy to make mistakes when you’re starting out. No one is an expert the first time around. 

Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It’s the fault of businesspeople. Doable?

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