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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. The more data you can gather, too. This applies to both positive and negative sentiments alike. All publicly available data is fair game.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Once you start collecting this valuable data, you can use it to look for trends and insights. Social media monitoring is about gathering information—collecting all the data and details you can. You analyze the data for actionable insights. Social listening uses the data you gather to improve your social media strategy.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

RSS & email subscriptions. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. Blog Comments. Facebook Page Fan Numbers. Twitter Followers. Twitter Retweets.

Analytics 350
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all?

Tools 52
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Not being a Netflix subscriber, I really don’t have a position on this, but I think Social Analytics can work with “Pulse” data according to Douglas Hubbard , who authored a book on the science of harnessing internet buzz to track threats and opportunities. Like this post?

Analytics 164
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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. Use data analytics to monitor sharing and customer sentiment. Test the effectiveness of various approaches. Bring something new to the table.