Buzz Marketing for Technology

APRIL 21, 2010

There is a big difference between data and insights. Technology may have given us access now to endless amounts of data from every corner of the world. But the real challenge is making sense of all this seemingly disconnected data. When it comes to Social Media data the same holds up to a point! Email this to a friend?

Data 198

Data Social Media Radian6 B2B 198

Hootsuite

FEBRUARY 5, 2024

Instagram analytics are the metrics used to understand how content performs on Instagram. They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Clear data. We get it, it’s not as fun as creating content and interacting with followers.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Sprout Social

MAY 18, 2022

Inbound connections and network growth. If you look at both inbound connections and network growth together, you’ll understand how wide your network is and how influential it may be. Content engagement rate. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience.

Metrics 138

Metrics B2B Software Social Media 138

Sherrilynne Starkie

DECEMBER 6, 2017

They pull actionable insights from data, they experiment and are always innovating. They need to be able to create content across multi-formats and to write code. And they need be bona fide social media and inbound marketing experts. They need to have SEO expertise and digital advertising know-how.

Skills 179

Skills Adwords Hubspot HootSuite 179

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. You need content to address each persona. You need content to address each persona.

Analytics 164

Analytics Content How To Software 164

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Social Marketing – Orchestrate social campaigns that drive business results. What Impressed Me.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

Team 100

Team B2B How To Marketing 100

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 132

Marketing How To Sample Samples 132

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. Consumers don’t mean to ignore your marketing messages; it just happens automatically. The ability to tune out content is something of a defense mechanism in today’s world.

Data 109

Data Case Study Study Delicious 109

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Writtent Blog

DECEMBER 18, 2023

Like other aspects of your content marketing, case histories seem overwhelming. Consider these interview questions from SmartBug Media Inbound Marketing Blog, or tweak the following questions to fit your situation and help you uncover the best information and great quotes for your case history.

Case Study 98

Case Study Study Questions Tips 98

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Make sure to select the right date period for which you’re pulling data! You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Allow customer reviews on your page.

Real Estate 177

Real Estate Platform Marketing Notification 177

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Social Media 62

Social Media Strategy B2B Collaboration 62

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important.

B2B 95

B2B Strategy Marketing Conference 95

Oktopost

NOVEMBER 3, 2021

Whether you’re pursuing an inbound or outbound marketing strategy, lead generation is a constant struggle. In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What are qualified leads?

B2B 135

B2B How To Data Process 135

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Reputation 131

Reputation Tools Brands How To 131

Writtent Blog

APRIL 16, 2014

Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. But what about other data on how often to update your blog? Not quite sure just how good your content needs to be? Image source : Hubspot.

Data 88

Data Hubspot Case Study Metrics 88

Sprout Social

FEBRUARY 8, 2021

In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Case in point: this week, I presented at Hubspot 's massive Inbound event. Their algorithm curates your friends, throttles the brand page content and while it is fresh. The data is gold. Dear Twitter, please don't go. Who is there?

Twitter 84

Twitter Hubspot Feed Feedly 84

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 123

Industry Real Estate Social Media Sports 123

Oktopost

NOVEMBER 9, 2023

The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Why do you need a Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Social Marketing – Orchestrate social campaigns that drive business results. What Impressed Me.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 130

Advertising Marketing How To Education 130

Sprout Social

MAY 28, 2020

Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content. Reporting on your campaign’s performance to your boss, client or other marketers. Hone in on the metrics that matter most.

Campaign 87

Campaign Report Social Media How To 87

Razor Social

NOVEMBER 13, 2018

Inbound or outbound marketing…. You need to do outbound promotion to drive inbound traffic. And when you attract lots of people to your website using inbound, you build up your brand so it gets easier to do outbound! And this is where an influencer marketing tool, such as GroupHigh , can be of huge help.

Marketing 96

Marketing Influencer Resources Sites 96

Hootsuite

FEBRUARY 16, 2021

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. By selecting your post in the Content tab or the Planner tab.

HootSuite 140

HootSuite Features URL Template 140

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. What kind of content are they producing and where are they publishing it? Or L’Oréal and Garnier? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217