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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

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8 Ways to Turn Data into Actionable Analytics

The Realtime Report

8 Ways to Turn Data into Actionable Analytics. Every day, the number of data sources that are available is growing at a rapid rate. So, how exactly can you use data and analytics most effectively in order to benefit your business? So, what are the best strategies for making the data that you collect more actionable?

Analytics 160
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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.

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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

You can also access these targeting groups via the “Browse” option, in addition to typing the keywords into the text field: Option 3 : Targeting by Device Interest. The post How to Target Specific Mobile Devices on Facebook and Instagram appeared first on Jon Loomer Digital. Device Targeting Recap.

Mobile 173
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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. But if you have a SimilarWeb PRO subscription you can pull this data for any site.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. Brands to Prioritize First-Party Data. Because if you own the data, no one will stop you from using it in your marketing campaigns. The group currently has 3.2 Image source.

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