Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. Funny+useful=awesome.” You should.

Twitter 154

Twitter Flickr Klout Case Study 154

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 123

Survey How To Education Hotels 123

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Audiense: What sparked your interest in the connection between social data and TV?

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds.

Questions 118

Questions Sentiment Meme Trends 118

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Twitter Brand Surveys.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 93

Tools Sentiment How To Team 93

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping?

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data?

Data 132

Data Social Media Metrics Analytics 132

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Here’s why. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Dates might also limit what content you want to focus on.

Content 144

Content Meeting Process Sentiment 144

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? Read More Than Just Social Media.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Worked for a while (maybe) but now? here’s Labor.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 60

Survey Education How To Hotels 60

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Hootsuite

MAY 16, 2023

In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. For Twitter, we recommend 1-2 hashtags per tweet and for Instagram, 6-12 hashtags in the first comment (as opposed to the main caption).

Organization 187

Organization Social Media Content Analysis 187

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Every bit of social media data is behavioral data.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Analysis Turns data into actionable insight.

Skills 334

Skills Social Media Sysomos Diagrams 334

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Hootsuite

OCTOBER 13, 2020

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. How social media crowdsourcing adds value. Here are a few major ways in which social media crowdsourcing adds value for your business.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

Sprout Social

JUNE 12, 2023

Now, enter social media — your secret weapon. How to build your customer experience strategy 5 best practices to improve your customer experience strategy Why is social so important for any customer experience strategy What is customer experience (CX) strategy? Use surveys, interviews and focus groups to collect feedback.

Strategy 133

Strategy How To Metrics Loyalty 133