Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Source: SparkToro/Really Good Data How much of your traffic is coming from dark social?

HootSuite 120

HootSuite URL Analytics FAQ 120

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data. . Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently.

Questions 116

Questions Sentiment Meme Trends 116

Buffer Social

OCTOBER 9, 2023

Messenger Data Collection Alert Messenger now alerts users on data collection upon clicking links. Increased awareness may affect user engagement with links – so be transparent about data practices to maintain trust. Twitter/X 1. As you experiment, monitor AI campaign performance and have alternative strategies.

News 72

News Social Media Marketing Facebook 72

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. And finally, can you use Twitter as a focus group?

Research 172

Research Focus Group Survey Statistics 172

Waxing UnLyrical

MAY 29, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. You should.

Case Study 200

Case Study Study Social Media Flickr 200

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. This data is also in real time, providing you with the most accurate findings for timely action. Inform your content strategy.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. When every business has the data they need to improve, we all benefit.”. Analyzing and interpreting the data is as intuitive as one would expect from Sprout. Get to your “aha!”

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Tools like Sprout Social save time by crawling listening data for you. What power!

Tools 90

Tools Sentiment How To Team 90

Audiense

JUNE 13, 2017

In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 127

Sports Focus Group Eventful Influencer 127

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials.

Social Media 110

Social Media Team Focus Group Loyalty 110

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to test visual marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Talkwalker SM

JUNE 14, 2016

Follow him on Twitter: @NealSchaffer. We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. It’s this team that businesses leans on to get hard data on what will happen. The CMO will also want to know the data. 3. “We’ve got data!&#

Research 265

Research Social Media Marketing Retail 265

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Maybe you want to see which product type your customers are talking about the most on Twitter. Another way of sourcing pain points is to just ask. Connect with other departments.

Content 143

Content Meeting Process Focus Group 143

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Behavioural Statistics is THE job of the future and of Big Data.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. But raw data points without context don’t tell the full story. What is social media data? How does analyzing social media data work?

Data 131

Data Social Media Metrics Analytics 131

Convince & Convert

AUGUST 27, 2015

Information overload can be a real problem–both personally and professionally ( big data! ). How do you take all of that “big data” and distill from it the information that really matters? How do you take all of that “big data” and distill from it the information that really matters? Television.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Kikolani

JUNE 27, 2013

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Marketers no longer have to rely on expensive research methods or proprietary data sources to get this information. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

JANUARY 9, 2012

Thinking I would find other funny tweets criticizing the spot, I did a Twitter search for “Tostitos” But within seconds, I determined that I was in the minority – the commercial was a hit among many TeleTwitterers. Twitter is a living focus group. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

NOVEMBER 17, 2016

A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Freelance Social Media

MARCH 12, 2008

Usually the most effective way to determine what would work would be to conduct extensive market research through surveys or focus groups, both of which take a great deal of time and resources. I was amazed at how easily it was to set up the tests and how profound the initial data was.

Consultant 106

Consultant Foursquare Technorati RSS 106

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Social Media Network Marketing

AUGUST 14, 2010

Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, August 14, 2010 6comments: social media marketing said. I've had success using Social Media and won business asa direct result of using Twitter. I've saved a couple of customers who were thinking of leaving and had posted on Twitter.

Social Media 93

Social Media How To ROI Reputation 93

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. According to data collected by Statista , more than 50% of digital videos are now viewed on mobile in vertical format.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

FEBRUARY 22, 2016

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. A great example of a successful company tweaking its message, product, and context based on data comes from Bodyform.

Data 60

Data Marketing Campaign Film 60

Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? If your company sucks, Twitter’s not your problem.

Yammer 115

Yammer Yahoo Social Media Software 115

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Digital Advertising.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JUNE 12, 2023

It’s a long-term, data-driven plan for shaping every interaction your customer has with your business — from the first click to the final purchase, and beyond. Use surveys, interviews and focus groups to collect feedback. A great CX strategy aims to exceed customer expectations at every touchpoint. So, listen actively.

Strategy 131

Strategy How To Metrics Loyalty 131

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. This is where social data comes into play. Listening data will tell you faster than any survey can.

Examples 112

Examples Brands How To Aggregator 112