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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. React in real time.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Of course, it’s even better if you can prevent a crisis before it begins — so we’re also going to take a look at methods for spotting potential issues as they emerge and share exactly how to shut a problem down in the early stages. Your crash course in social media crisis management starts… now! What is a social media crisis?

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How COVID-19 has changed social media engagement

Sprout Social

You can use this information to update your strategy and get a sense of how audiences’ priorities and interests have changed during the course of this global pandemic. Retail, consumer goods, and education sent messages also dropped, though less dramatically. Resources for communicating during the coronavirus crisis. What’s next.

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The right place at the right time: How to jump on a newsjacking content opportunity

Sprout Social

A few weeks ago, the electronics retailer made headlines when its shares skyrocketed over the course of 24 hours. Because the GameStop conversation started on social, we were able to use Sprout’s Advanced Listening to obtain additional insights like message volume and sentiment to add color to our commentary.

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What is Customer Experience: 7 Tips to Improve Your CX

Hootsuite

And of course, part of that is improving their customer experience. The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite.

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