| |  Retail + Sentiment | 61 articles |
| Page 1 of 1 | Previous | Next | THE RELATIONSHIP ECONOMY JANUARY 10, 2011  Being vs. Using Social in 2011 The market sentiment for this year is starting off with a focus on such things and the market is buying what the market is saying about all things social. In a tough year for retail, sales are up by double digits. What they find about the product, the organization and the market sentiment about experiences other buyers have had with the organization influences buyer decisions. | FRESHNETWORKS JUNE 8, 2011  5 examples where social media jeopardised online reputation small producer of jewellery on Etsy.com discovered that fashion retailler Urban Outfitters had copied her work and was using similar language to market it. Online reputation management Social Media Jon Stokes negative sentiment online reputation management plagiarism social media gaffe social media reputation social media risksGoDaddy.com – CEO posts elephant hunting video. | | | | | |
| THE REALTIME REPORT DECEMBER 20, 2012  Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative. | THE RELATIONSHIP ECONOMY NOVEMBER 12, 2011 Now Your Data Is Being Transformed Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications. | FRESHNETWORKS JANUARY 20, 2011  Facebook for fashion brands – it’s about more than the product Burberry and Lascoste joined Ralph Lauren, Louis Vuitton and Gucci with a greater focus on brand-related content, such as music and sport which positively affected engagement, brand sentiment and purchase consideration. Lascoste use a mix of fashion and non fashion content, such as their ATP Tour sponsorship to engage consumers and positively affect sentiment, as this pie chart shows. | THE RELATIONSHIP ECONOMY DECEMBER 31, 2011 Now Your Data Is Being Transformed Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications. | | | | | | | |
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THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 3, 2010  What Does “Free” Cost?
We’ve seen it in retail marketing for years. However, for those who use “free” to get and use our data the end game will not be significant economic gains but instead a sentiment of distrust. “Free” is a word that gets lots of attention. Buy one and get one free, win a free IPad and other “free&# marketing messages surround us on-line and off line. Most if not all of the social sites and tools are “free&# for use. But the reality of “free&# is that it does cost the user, the buyer and the supplier sooner than later. But the cost is more than what you “pay”. MORE >> -
SIMON MAINWARING | MONDAY, NOVEMBER 14, 2011  Doing well by doing good by the numbers
This includes fascinating statistics about consumer sentiment that bolster the case for the other two sources above. Their 2011 Cause evolution study include fantastic insights such as 83% of Americans wish more products, services and retailers would support a cause. Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. MORE >> -
GEMMA WENT | SUNDAY, SEPTEMBER 19, 2010  The social media strategy series: Metrics and Measurement « The Cube
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? These will help you to understand if those objectives are being met. So, start by listing your objectives identified earlier on in the strategy. what a year! MORE >> -
MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011  Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning
Jennifer Lee, senior manager of the retailer and distribution practice, Deloitte & Touche , placed her bets on mobile’s “multiplier effect.” ” This entails having a “full view of a customer’s path to purchase for all channels and to have an integrated view on how mobile drives online and retail store purchases.” ” Tina Unterlaender, account director for mobile, AKQA, echoed this sentiment. However, there was a lack of consensus when it came to answering THE big question: how will mobile play out in 2012? MORE >> -
FRESHNETWORKS | TUESDAY, NOVEMBER 27, 2012  Why we need to dig deeper to measure the true value of social
The most interesting part of the report for me referenced the positive mentions that people expressed post purchase; “Shoppers expressed positive consumer sentiment on promotions, shipping and convenience as well as the retailers themselves at a three to one ratio”. So how could retailers find the true value that social attributed towards Black Friday? Tweet A recent IBM report on Black Friday sales figures stated that social media generated only 0.34% of online sales, with Twitter generating an outright 0% of revenue. But this really doesn’t tell the full story. MORE >> -
- Web & Social Analytics: Measurement vs. Monitoring ALEX BLOM | THURSDAY, NOVEMBER 25, 2010
- Social Media Success is About The Customers, Stupid ADAM COHEN | WEDNESDAY, MARCH 30, 2011
- Brands: It’s not enough to be liked BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, DECEMBER 15, 2011
- Big Data: Should Marketing Really Care? JUGNOO | THURSDAY, MARCH 22, 2012
- No Pictures Allowed TWIST IMAGE | MONDAY, APRIL 2, 2012
- How Twitter Amplifies a Customer Attack PAUL GILLIN | THURSDAY, AUGUST 9, 2012
- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY SMM | MONDAY, APRIL 9, 2012
- Cyber Monday sets new online sales record by 30% SOCIALNOMICS | TUESDAY, NOVEMBER 27, 2012
- Black Friday 2012 = Record Online Results SOCIALNOMICS | SUNDAY, NOVEMBER 25, 2012
- When social media impacts search – 3 areas to think about FRESHNETWORKS | TUESDAY, JULY 12, 2011
- Using Facebook Like to Market Your Business - Danny Brown DANNY BROWN | WEDNESDAY, SEPTEMBER 1, 2010
- Social Media ROI with these 195+ Social Media Monitoring Tools WWW.SALESRESCUETEAM.COM | WEDNESDAY, OCTOBER 27, 2010
- How Much Listening Does Social Media Listening Really Offer? WAXING UNLYRICAL | WEDNESDAY, JULY 11, 2012
- Support a Cause and the Millennials Will Support You IT'S JOSIP NOT JOSEPH | WEDNESDAY, SEPTEMBER 22, 2010
- Are Tablet PCs Just a Fad? IDACONCPTS | FRIDAY, AUGUST 12, 2011
- What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
- The Permanent Brand TWIST IMAGE | WEDNESDAY, JANUARY 16, 2013
- Socialized!: The Business of Building a Digital Network #socialized #socbiz BLUE FOCUS MARKETING | MONDAY, NOVEMBER 12, 2012
- 3 Tips for Maximizing Engagement With Facebook Likes and Shares MASHABLE.COM | MONDAY, NOVEMBER 8, 2010
- Making Data Relevant: The New Metrics for Social Marketing MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
- Why Email Needs A Facelift TWIST IMAGE | TUESDAY, NOVEMBER 13, 2012
- Digital Ecosystem Interaction Map THE JORDAN RULES | SUNDAY, NOVEMBER 14, 2010
- Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
- Interview with Social Media Citizen: Mary McKnight | Social Media. SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
- 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- New tool for Social Media Citizens – Social Campaign SOCIAL MEDIA CITIZENS | TUESDAY, JUNE 15, 2010
- Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects? CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
- Bad grammar, bad spelling: Is language as we know it, changing. GEMMA WENT | MONDAY, JULY 19, 2010
- Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup WEBBIQUITY SMM | TUESDAY, JUNE 14, 2011
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- 58 GEO/Location-based panels submitted for SXSW 2011 on check-ins, foursquare, augmented reality and more to vote for. SOCIAL WAYNE | FRIDAY, AUGUST 20, 2010
- What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- WOM: What's Really Behind The Buzz WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 24, 2010
- Facebook Places: Be Cautiously Curious | Spin Sucks SPIN SUCKS | MONDAY, AUGUST 23, 2010
- Top 10 Public Relations Blunders for 2012 BILL HARTZER | MONDAY, DECEMBER 17, 2012
- Interview with Social Media Citizen: David Siteman Garland. SOCIAL MEDIA CITIZENS | TUESDAY, OCTOBER 5, 2010
- Connect Online and Offline Consumer Insights Using Analytics FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 4, 2012
- Social Pros 26 – Richard Owen, Satmetrix CONVINCE & CONVERT | FRIDAY, JULY 27, 2012
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | WEDNESDAY, JUNE 16, 2010
- Social Pros Podcast – Super Bowl Social Media Command Center CONVINCE & CONVERT | THURSDAY, FEBRUARY 2, 2012
- 10 Blogosphere Trends + 34 Handy Grammar Tips PROBLOGGER | FRIDAY, AUGUST 12, 2011
- Social Pros 13 – Ryon Harms, Farmers Insurance CONVINCE & CONVERT | FRIDAY, APRIL 27, 2012
- 2010: Community Management predictions FRESHNETWORKS | TUESDAY, DECEMBER 8, 2009
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- Social media is more than a numbers game. Guest post from Ben LaMothe GEMMA WENT | FRIDAY, FEBRUARY 26, 2010
- On Saturday night I was having a few drinks in a lovely Soho pub. GEMMA WENT | MONDAY, JULY 19, 2010
- Make a Wish for Someone Else this Holiday Season (and the Power of. TECHIPEDIA: TAMAR WEINBERG | MONDAY, DECEMBER 15, 2008
- The top FreshNetworks Blog posts in 2009 FRESHNETWORKS | THURSDAY, DECEMBER 31, 2009
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