The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it.
The Importance of Off Channel Social Listening
Ignite Social Media
SEPTEMBER 8, 2016
Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use). It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. What do you do? Post a comment on their Facebook Page? Blogs/Forums.
How Twitter Users Feel About Their Jobs (Report)
JULY 15, 2016
Last year, Monster and Brandwatch launched their first annual job report , looking at how people discuss their sentiments about their jobs on Twitter. Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. According to the most recent Gallup data , 70 percent of American workers are disengaged at work.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative.
Digitize The Physical To Win At Business
JANUARY 25, 2017
The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Let's say that you're a retail brand. They are digital, but will launch a POS system to bridge that and remove friction at the retail level. retail. retail brand. Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore."
Thanksgiving Marketing Statistics You’ll Gobble About
NOVEMBER 23, 2015
Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. By Laura Petrolino. Where did November go?
Be Kind To Brands
DECEMBER 26, 2014
We can laugh at this sentimental way of thinking, or we can be the change that we want to see in this world (as someone once, so brilliantly and famously, said ). retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Why be nice?
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. That is because it’s impossible to be 100% accurate but it does give you an overall indication of the level of sentiment, e.g Who is monitoring you?
Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
JULY 14, 2016
Sprout’s message tagging system was designed to fit a myriad of use cases ranging from measuring campaigns to understanding brand sentiment. For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Understanding Brand Sentiment. Today we’re excited to introduce the Tag Report. Analyze Tagged Messages. How to Use the Tag Report.
Think Globally, Act Locally: Introducing Advanced Geolocation
JULY 23, 2015
Where are people especially interested in a particular retailer? For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Online reputation management is a must for brands and businesses and doing a sentiment analysis is a good first step. Sentiment towards Michael Kors across different parts of the United States.
Increase Profits With Smarter Trade Promotions
The Realtime Report
MARCH 24, 2016
Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Use The Right Tools.
McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
AUGUST 19, 2016
McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. How has this affected consumer sentiment for the brand? The company has been committed to the Olympics since 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France. Trends for McDonald’s at Rio 2016.
Don't Throw Good Brand Money After Bad
FEBRUARY 15, 2017
This article could also be called, "who says you can't go home?". I was in Orlando this morning, presenting to the Retail Industry Leaders Association. grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. Back to where the retailer was before their predecessor took over? This brand was much bigger than winning some advertising and retail awards. The general sentiment was that we could never go backwards," s he went on to say. "My reaction was, 'why not?' major retailer. retail. retailer.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. When I say “she” I of course mean a non-gender specific bot that uses Big Data collected from social media sites to give sentiment and personalised data on individuals.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. Who are they?
No Pictures Allowed
APRIL 2, 2012
Neither reason seems to make any sense, because the general sentiment of the statement "no photography" screams: "we don't trust you!" All of these sentiments (and more) point to trust. Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. Can you imagine the people at any major retail operation not allowing consumers to use their mobile devices in the store for fear that they may price compare? retail operation. Could there be another reason? brand.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.
Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
MARCH 30, 2015
fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. brand can see how people are talking about their brand or industry to measure brand sentiment.”. Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Fundraising. Video. Playlist. Fan Funding.
Social Media Ecommerce: The Complete Guide to Social Shopping
NOVEMBER 28, 2016
But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. When Wayfair, one of the world’s largest online retailers, needed to showcase a variety of images from a massive product catalog, it turned to carousel ads. Got my new @Nike Pegasus!
Are Tablet PCs Just a Fad?
AUGUST 12, 2011
That sentiment has previously been echoed by Apple CEO Steve Jobs who released the memo “We’re living in a post-PC world”. By David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the world’s leading electronic retailers. The founder of Acer, Stan Shih, recently described Tablet PCs as a passing ‘fad’.
How to Cut Through the Clutter With Your Holiday Content
Convince & Convert
DECEMBER 4, 2015
To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. Leverage Relatable Moments. Take a Stance.
Brands: It’s not enough to be liked
Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Is Sentiment Making Brands Stupid? Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page.
How to Use Location Data to Decode Customer Conversations
Convince & Convert
NOVEMBER 16, 2015
Retailers can find customers that are posting in-store and immediately address issues. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Sentiment Analysis Text mining and sentiment analysis are the flavor of the season for social media analytics and a common complaint is that the current tools are not able to classify a high percentage of the comments about your brand. Getting a 20% sentiment mapping for individual comments is a very high number. Have an account? Social media has come of age. Not many, right?
The Permanent Brand
JANUARY 16, 2013
sentiment. Whether it was the inspiration of Nike 's simple sentiment of, "just do it" for the mass majority to get up off of the couch, put the Doritos down and take on some form of daily exercise, or Apple's ability to encourage us to "think different" by using technology to help us create and connect more to a greater society. retail experience. Have you ever read a book about branding? Inevitably, there is some quaint reference to cows being branding with a hot iron stick as an identifier. An impression. feeling. To be more. Something more permanent.
Socialized!: The Business of Building a Digital Network #socialized #socbiz
Blue Focus Marketing
NOVEMBER 12, 2012
may not provide you with a 100% fail proof business plan, but its sentiments for the value of embracing new strategies and leveraging disruptive mobile and social technologies are well established and readily attainable. Acknowledge the Revolution. It is happening all around you. People are talking. Like it or not, the world is changing how we do business, and in his new book Socialized!
The Effect of Brand Loyalty in the Costco and AmEx Breakup
Convince & Convert
MARCH 29, 2016
In further analysis of this emoji usage, and represent sentiment found in tweets. ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. Let’s take a look. 1. Facebook API data. Wrong.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage.
How Much Listening Does Social Media Listening Really Offer?
JULY 11, 2012
Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. Curious? Read on. Listening data are still keyword driven. Speaking comes naturally.
Why Email Needs A Facelift
NOVEMBER 13, 2012
From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). Wouldn't it be nice to once again enjoy the sentiment, "you've got mail"? There has got to be something better than email. Game over. For almost as long as email has existed, people have complained about getting too many emails. Email makes life easy. Literally. email.
Social Media ROI with these 195+ Social Media Monitoring Tools
OCTOBER 27, 2010
Home About Recommendations 195 Social Media Monitoring Tools Website Sales program Small Business Apps Read Up…RSS Sales Rescue Team Want More Customers? Need to Increase Website Traffic and Sales? 195 Social Media Monitoring Tools Is Social Media ROI on your mind? This list can help. Social media is about relationships. So is email. report. experts) for generously supporting our work.
Why Tech Companies Must Be Careful About Change
Convince & Convert
NOVEMBER 9, 2015
Despite its immediacy and the fact that he’s doing something completely different with a new network, Stewart has received nothing but positive sentiment (we’ve never seen this before, for a person or a brand) since the news broke: This sentiment is seen in several of the stories pulled in by Zignal Labs: There is no doubt, Jon Stewart fans are happy to have him back.
The social media strategy series: Metrics and Measurement « The Cube
SEPTEMBER 19, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.
Six Links Worthy Of Your Attention #300
MARCH 19, 2016
I'd love to see this set up in major urban areas; when Florida found out all its garages were underwater, political sentiment would change pretty fast." That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. Check out these six links that we're recommending to one another: . But bad VR is off-putting. It's not.
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
Porter Gale , ( @portergale ), Marketing Consultant. “In 2012, more companies will consider use of social monitoring and analytics to help them understand sentiment, key influencers and the types of people chatting about their brand. for retail? Doug Stephens ( @RetailProphet ) President, Retail Prophet. Businesses should get ready for seismic shifts on the digital landscape.
Six Links Worthy Of Your Attention #209
JUNE 20, 2014
It almost single-handedly turned the tide of public sentiment in Vietnam. Retail In Real Time - Retale. retail in real time. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "It''s one of the most harrowing, memorable, and iconic images of the twentieth century. More details in the article." Stare.
3 Tips for Maximizing Engagement With Facebook Likes and Shares
NOVEMBER 8, 2010
Enabling “Share, in addition to “Like, enhances both the overall user experience as well as the power of the “Like button for the site: Sharing provides a way for people to express themselves and share with friends when “Like (or “recommend, which is another form of the “Like button) is not the appropriate sentiment. Example of an Effective Application of Both “Like and “Share: Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. David A. iOS 4.2
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Basic metrics include reach (who reads your content and where), sentiment and conversion. When looking at sentiment in social media monitoring tools, always double check the results. Here’s a recap of a few of the key sessions and conversations from the summit.