Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 140

Social Media UGC Analysis Conversation 140

Hootsuite

JULY 13, 2022

One popular form of this social proof is user generated content (UGC). The Hootsuite analytics tool is especially useful in understanding where customer sentiments lie. Then, you can measure the social sentiment of your brand. Grow your online and in-store sales with a conversational AI retail chatbot by Heyday by Hootsuite.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

SEPTEMBER 7, 2021

By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes. Anheuser-Busch’s #LetsGrabABeer.

Campaign 136

Campaign Social Media Collaboration Apple 136

Keyhole.co

DECEMBER 13, 2022

Focus on user-generated content (UGC). Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. Instead, UGC can be used across all stages of the buyer’s purchase funnel to increase your Facebook engagement rate and conversions. With consumers 2.4

Engagement 59

Engagement Strategy Facebook UGC 59

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

JUNE 12, 2023

For example, let’s say a retail business sets a goal to reduce customer support response times. A message with the UGC tag, for instance, can quickly be surfaced when social content is needed for a marketing campaign, while feature request tags can be shared with the product team as research.

Strategy 134

Strategy How To Metrics Loyalty 134

Hootsuite

NOVEMBER 28, 2022

Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. User-generated content (UGC) is great for your own social content. Request a demo of Hootsuite Insights. See what we did there?).

Tips 123

Tips HootSuite Survey FAQ 123

Sprout Social

JANUARY 30, 2019

What type of sentiment are people associating with your campaign hashtag? Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. Happy to announce one of our newest retailers, The Crunchy Bean! Did customers find your recent campaign offensive?

Social Media 112

Social Media Strategy Marketing How To 112

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

Campaign 131

Campaign Social Media UGC Metrics 131

Pixlee

DECEMBER 30, 2020

Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. A large part of our social strategy is leveraging UGC for our social media, as well as featuring partner and customer photos on some parts of our website. Consider: Do they fit your brand values?

Features 52

Features Brands Influencer Travel 52

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They received 100% positive sentiment from their audience.

Campaign 52

Campaign Social Media Strategy Hashtag 52