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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 104
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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. The retailer used TikTok to highlight its partnership with basketball star Candace Parker.

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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 127
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

Mobile 149
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. You find that your competitors often pair these hashtags with educational content that resonates well with social media users. How do you do this?

Hashtag 52
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Use Hootsuite Streams to track them across every social network. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. Simply type the keywords into the search bar and see who hits first. Once you know who your competitors are, you may want to keep an eye on them.