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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. React in real time.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Bacon-fans are interested in the stock-market, political philosophy, food/recipe sites, HGTV and country music. Post Trend Insights.

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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Review analysis guides you toward the things that strengthen and weaken your brand image.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Zappos An online retailer, Zappos is famous for its exceptional customer service, which extends to its social media platforms.

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. Location can make that data actionable. Targeted Ads.

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