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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS . — SS .

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 170 million “people who have upgraded” via Google. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. via Facebook. via Twopcharts.

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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Without cookie data, social networks lose access to valuable information.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

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Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Google Plus: 100 million monthly active users. via Google. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. via Facebook.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. Because Facebook ads are so highly targetable, they are extremely cost efficient.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Ransomware costs Canadian companies as much as $2.3 Here’s the problem.

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