Techipedia: Tamar Weinberg

AUGUST 11, 2011

One thing you’ll notice is non-industry folks engaging on the network. One thing Google+ does have going for it is the same thing that could hurt it: industry people engaging. It’s going to take a lot for most people to use more than one social media medium if they aren’t in the online industry. What You Won’t See.

Google 177

Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Clients who have worked with some of the big names in the social media industry and have had miserable results have approached me. Markets are conversations. In many cases, those conversations need to touch upon the root of the problem, customer service, before they even think about marketing.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. It tells you what they like …and what they don’t like.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is conversation and relationship-building important? Twitter.com — Post exclusive coupon codes or deals for followers (just keep offers and actual conversations balanced). Move from Conversations to More Direct Involvement. And sometimes these are republished on the Web later where further conversations take place.

Social Media 249

Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

JANUARY 12, 2011

that we manage, and conversing with colleagues, fans, and customers is something that takes up a lot of time. We use the channels not only to post content and messages to our consumers but we converse with them there as well. I’m always looking to my colleagues from around the industry for ideas and info. Will Kinsler.

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

This ties back to #10: you want people to follow you on Twitter for deals, like you on Google+ for industry insight, etc. It’s hard to have a conversation with a logo. People get a strong impression of your brand when they have a clear picture of what your brand does on a particular social platform. Fairly or unfairly. No human face.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

APRIL 25, 2013

If you’re only measuring clicks, you’ll completely miss the role the ad played in the conversion process. Before GE, Ben held a variety of Marketing & Business Development roles in the e-payments industry, while working at Gemalto in London. To learn more about this new way of measuring display success, head here.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas. Louis Gray. Lee Odden.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well. It’s awesome people can promote knowing trick in the book about facebook and twitter, but do they know how to read the subtext of a situation and really get in someones world in a conversation.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards. He has been published in several industry publications including Reel SEO and Search Engine Journal. Follow Straight North on Twitter for industry insight and conversations. [

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

With an industry wide click-through rate (CTR) of 0.06% (down from 0.09% just a few years ago), if your landing page is not bad, you may convert 10%. Maybe two or three people will buy.” ” Lame. Let’s look at the numbers. Thinking display media, there is some concrete data that we can work with.

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Lack of industry standards. If you sense that every phone conversation is going to be an ordeal – keep looking! Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Over to You: What factors have I overlooked?

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Social Media is all about how effectively you build conversation and become part of an ongoing conversation. When he isn’t writing guest posts, James analyses and reviews printer hardware and accessories.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Epic Change merely starts with Twitter; the conversations are then moved offline and interested parties are sent the phone number to the organization’s headquarters so that they can discuss how to help with one of the staff members in terms of getting involved to make a difference. But Twitter is the tip of the iceberg.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

AUGUST 27, 2008

All three sites at the centerr of this analysis sit within the online marketing and search industry. Conversely, with a slightly more generic subject matter (and the occasional gag post), Online Marketing Banter seems to be a little more popular with Stumblers. Professional content probably isn’t a priority.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them.

Yahoo 100

Yahoo Conference Digg MySpace 100

Techipedia: Tamar Weinberg

MARCH 31, 2008

I started writing for some of my favorite blogs in the industries and topics I’m most passionate about. I went to the West Coast for the first time to attend search engine conferences, with trips to Seattle, San Jose (twice!), and Las Vegas.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

But more than that, Mike’s post explains that social media is really about using social channels appropriately to communicate and converse — and as an extension of that, you might just end up being able to sell something. It’s really not that hard! It just requires a small shift in mindset. So what are they to do?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Everything is multi: multi-screens, multi-channeled, multi-conversations, and multitasking. Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. Crucially, their expectations have changed.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Now consider your industry. I’m sure the internet marketing industry isn’t alone in this regard. In due time, that started to change as I built face-to-face relationships with co-workers and then started building friendships in the industry. My industry (internet marketing/blogging) connections (who are 99.7%

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# They set the trends for the industry. Part of this, for him, revolves around being approachable and building up relationships privately via direct messages or on the Twitter stream. However, things have changed.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting. I explicitly had this conversation with this guy this morning… and I got the sense that he was overly generous. It usually ends the conversation right there. Yet people always ask!) I love your execution.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. But good point… I guess if I wanted to poke fun at some of the folks in the industry, I’d have considered including that. You need to consistently work at building relationships and not let them be.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 12, 2009

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. You are missing out on tremendous opportunity for growth and performance of competitive analysis.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

APRIL 8, 2013

They want conversions. I’m sorry to offend my industry colleagues, but it feels disgusting and dirty. Except you’re not a guru. Yet you’re going to do the same thing to a client who is paying $5,000/month for you. But they don’t want that. They want money. They want sales. Does this sound familiar?

Marketing 190

Marketing Small Business SEO RSS 190

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). A good example of this is a recent post on blog lengths in certain industries by Glen Allsopp, who recently guest posted here.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

To know people in my industry, but to talk about real life, humorous stuff 2. To know other interesting people outside of my industry who share interesting details about themselves 3. Start conversing with the people you want to have follow you, and do it consistently. Here’s what I really want out of Twitter: 1.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JULY 1, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? ,

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JULY 27, 2009

I don’t necessarily expect to meet with those folks immediately; often, these powerful relationships are formed online, and I then try to learn what I can about the blogger himself/herself and follow up, normally at a conference or industry event. I really try to get to know these people who I converse with online.

Yahoo 154

Yahoo StumbleUpon MySpace Meeting 154