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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion. Should it be conversational or professional? Slang or no slang?

Cost 113
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10 Types of Content to Fill Your Content Calendar

agora pulse

Want more ideas for your content marketing? You need to constantly experiment with new types of content and formats, which would allow you to market through more social media channels and discover more tactics that work. Besides, the problem-solution nature of how-to content provides lots of conversion opportunities.

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The Complete Guide to B2B Social Media Management

Oktopost

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. But as we approach 2021, it’s safe to say that those days are ancient history — and both flow through the marketing river together. The best solution is to break it down into a step-by-step process.

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How to develop a content marketing plan

Sprout Social

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 109
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Three Secrets to Creating More Sharable Content

Webbiquity SMM

Today’s digital consumer is bombarded with information every time they go online or open an app. Motorcycler’s “Top 9 Funniest Motorcycle Ads” is an excellent example of a list post that is relevant to the site’s target audience but purely entertaining in nature. You can also use lists to entertain your reader.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Pricing: $9, $19 or $97 per month, plus enterprise pricing by quote.

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