Convince & Convert

MARCH 2, 2015

He’s been featured on 60 Minutes and in the Wall Street Journal. Social media has gone from, “I’ll never get on the Twitter,” to businesses in every industry around the globe trying to figure out how to best use it successfully as a marketing tool. Right now, Erik is most excited about video as content.

Content 60

Content Marketing B2B Journal 60

Writtent Blog

NOVEMBER 12, 2013

Consider the following factors that were recently highlighted in the Search Engine Journal: Keywords are Now “Not Provided”. Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. Article Spinning and Low-Quality Content. In-Depth Results.

SEO 95

SEO Content Marketing Press Release 95

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Twist Image

APRIL 4, 2011

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away. Consumers must pay for content if they value it.Advertising-only models don't work. It's a three-pronged approach: Charge for content. not the availability of free content. There is value in paying for content.

Advertising 111

Advertising Content Adwords iPad 111

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. This shift in content consumption has led to the social platform investing heavily in Stories and IGTV.

Trends 142

Trends Social Media Instagram Influencer 142

The Realtime Report

APRIL 21, 2014

Twitter pushes further into mobile ads with MoPub integration – Twitter is now making it easier to run marketing campaigns on both Twitter and MoPub, the mobile web ad exchange that Twitter purchased last fall; the new set-up makes it much simpler for advertisers to use the two platforms together (The Wall Street Journal).

News 173

News Adsense Social Media Facebook 173

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Writtent Blog

DECEMBER 20, 2013

If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. Featuring luminaries such as Pulizzi, Val Swisher, and Michael Brenner, next year’s predictions include: At least 3 Fortune 500 brands will hire a Chief Content Officer. Think again.

News 58

News Content Marketing Metrics 58

Kikolani

MARCH 6, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. Search Engine Marketing.

Products 60

Products Marketing Journal Mobile 60

Ignite Social Media

JULY 18, 2016

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. With these apps, you can create and enhance content on the fly, with just the tap of a few buttons. Photo Candy.

Content 60

Content Patterns Price Instagram 60

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

Twist Image

JANUARY 31, 2014

It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. The output of this shift from Web-based to mobile-primed could not have happened at a better time. journalism.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Sprout Social

OCTOBER 11, 2019

Not so today, as the Gray Lady has come into her own in part by redefining the role of social media in compelling and accessible journalism. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Journal 78

Journal Report Groups Groups 78

Twist Image

FEBRUARY 7, 2011

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. The smart producers of content link out to the best content. That world has not only changed, but it's gone. Need some proof?

Content 111

Content iPad Findability Publishing 111

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Metrics 100

Metrics Marketing How To Engineering 100

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Justin Levy

NOVEMBER 30, 2013

It’s that time of the year when predictions begin dominating the content that is being shared. A few of the key predictions and trends that I’ve noticed repeatedly over the past two years have been content marketing, digital journalism, mobile and video. It is now part of their marketing culture.

Upcoming 189

Upcoming Trends Industry Journal 189

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Repurpose All Your Content.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Keep an eye out for emerging trends or subcultures on the platform and test your own content. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence.

Tourism 106

Tourism Travel Education Engagement 106

Small Business Mavericks

NOVEMBER 7, 2014

Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action. Ads on a mobile device are going to be responded to differently in different situations than ads on a TV or laptop, so plan accordingly by setting mobile preferences or adding call extensions.

Discount 107

Discount Price Journal Mobile 107

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

Social Media 167

Social Media Flipboard Press Release Trends 167

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. .  This prevents automated programs from posting comments.

Social Media 156

Social Media Paid Search SMS Syndication 156

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Twist Image

DECEMBER 20, 2013

What we had was place for online journaling. They could test different types of stories and writers to see if there was a market for their writing, and more. Instead of launching blogs, companies are building mobile apps, Newsstand magazines on iOS, and things like The Verge. journalism. mobile app. What happened?

Tumblr 105

Tumblr Journal Reddit WordPress 105

Twist Image

JANUARY 31, 2014

Brands struggle to understand digital marketing. A blog - for my dollar - has simply become the catchall phrase for the ability that human beings now have to create content (in text, images, audio and video) and instantly share that with the world for free. content marketing. digital marketing. online journal.

Blogroll 103

Blogroll RSS iPhone Software 103

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. per share with a market cap of $10.78 It's about market expectations in relation to what a healthy and active business can look like. content marketing.

Twitter 59

Twitter Journal Applications Advertising 59

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Twist Image

APRIL 7, 2018

10 Years After The Crisis - The Wall Street Journal. This is a really interesting podcast on content, paid content, subscriptions models and much more. What if you were a publisher and all you ever did was sell your content. Do you suddenly open up and let your content go, or do you stick to your guns? Not so sure.

Wireless 45

Wireless Journal Smart Phone Library 45

ProBlogger

AUGUST 17, 2011

As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app. Copyright Aaron Amat - Fotolia.com But are you turning away mobile readers with your content?

Mobile 41

Mobile iPad Resources Communities 41

Twist Image

MAY 1, 2013

Mobile phones and modems were still fairly nascent. While I left journalism long ago, the feeling of choosing myself was profound when I first started this blog back in September 2003. To create content that would not be self-serving but of true value to those who would connect with it. digital marketing. journalism.

Journal 110

Journal Blogger Publishing Industry 110

Convince & Convert

OCTOBER 15, 2015

A top-level view on CX reveals that it best fits under the umbrella of your marketing department, which is why marketing typically controls the majority of the customer experience budget. Branded, personalized moments at each and every point of customer engagement are what market leaders are seeking. A Shift in Importance.

Tools 60

Tools Marketing Engagement Education 60

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 133

Issues Survey Campaign Authentication 133

Small Business Mavericks

FEBRUARY 10, 2015

I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures.

Advertising 70

Advertising Journal Trends Survey 70

Waxing UnLyrical

APRIL 15, 2015

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. For me this is as much a cause as it is a business play.

Communities 100

Communities Travel Metadata Content management systems 100

Twist Image

DECEMBER 9, 2016

Advertising is not being replaced by anything (sorry, content marketers). Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? Why this rant?

Advertising 40

Advertising Mobile Journal LinkedIn 40

ProBlogger

DECEMBER 5, 2012

With the rise of mobile technology and citizen journalism, being able to blog while on the move is increasingly important. Unfortunately, many blogging apps are limited, clunky, and make updating from your mobile smartphone or tablet inefficient. This is, by far, one of the most capable blogging applications on the market.

Mobile 40

Mobile Vimeo Picasa iPad 40

Convince & Convert

APRIL 13, 2013

A recent Wall Street Journal article about the chain’s customer service issue s noted that perhaps complaints are up because customers have more ways to complain: The reason behind the rise in customer complaints is unclear, but some franchisees say it could be partly because customers now have more ways to supply feedback.

Social Media 149

Social Media Airlines Social CRM Avatar 149