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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Be adaptable and open to change. Become a better writer.

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Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. Women serving women entrepreneurs is an example. How It Impacts Campaign Construction Most advertisers miss this, and it’s a behavior I’m determined to help change. That said, it also shouldn’t be used in all situations.

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6 Priorities When Picking a Meta Ads Client

Jon Loomer

While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized. Ads Budget Speaking of built-in advantages and disadvantages, there may not be a better example than the ads budget. They click.

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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6 Targeting Mistakes Advertisers Make

Jon Loomer

An example is if you ever run lead ads using instant forms while also having a landing page on your website, there are at least three different ways you can exclude people who already performed this action: Lead form custom audience, website custom audience, and customer list custom audience. We constructed the profile of our ideal customer.