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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. She analyzed the data to devise four key strategies that higher education social media leaders can use to become the change agents their campuses desperately need. What Is the Enrollment Cliff?

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Advancing a Social Media Monitoring Conference in Boston

Ari Herzog

I was pitched a three-part request to 1) write a blog post about a social media monitoring conference occurring in Boston , 2) hold a Twitter contest to my readers and offer two free tickets (valued at $195 each, including lunch), and 3) receive a complimentary press pass (with the assumption I’d write about the event when I return).

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Because these same tactics have helped his agency achieve substantial and sustained growth in social media engagement over the past five years: Check out the key takeaways from his presentation.

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What is hashtagging and how to use it effectively

Sprout Social

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Marketing isn’t about campaigns any more. It’s always-on.

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The Moments That Made Social Slam 2013 Momentous

Waxing UnLyrical

It’s been just about two weeks since I returned from Social Slam. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ This doesn’t mean that you shouldn’t attend any conference sessions.