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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. The post-conference free martinis were a nice touch too. Start with research: is your goal achievable? What’s the best way to accomplish it?

Is Your Online Community Changing with the Times?

SocialFish

This post  originally appeared on the Higher Logic blog , where I’m posting an  ongoing series  related to Millennials and online community.   And don’t forget that Higher Logic clients can have access to our  Essentials of Online Community Management  program at a special discount. We need our online communities to morph and shift with the changing landscape.

State of Search 2015 Conference

Bill Hartzer

As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. The State of Search 2015 Conference will be the best one yet. There are simply no other conferences that offer the quality of speakers and the quality discussions for the price.

Would you join a Community Manager Association?

SocialFish

Maggie McGary posits the question on her blog  [my bold]: How many associations pay not only ASAE dues, but also registration and travel for multiple staff to attend one or more ASAE conferences a year–easily more than $1,500 a year per person? A lot. Or, to take it a step further, what about an association for association community managers? Featured From the Trenches Open Communit

Using Online Community to Increase Member Retention

SocialFish

A few weeks ago I was in Orlando at  ASAE’s Great Ideas conference. love this conference because it’s small and the content is good and it’s not all about the expo hall (as much as I love me some expo hall). Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go read it now and come back). Now,  I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Big brands have a tendency to think community management is a rank and file position.

How to Apply Social to Conferences

SocialFish

Do you work in the Meetings or Conferences department of your association? Social media and conferences, just like chocolate and peanut butter are better together. When it comes to engaging conference participants before, during, and after, a face-to-face event, social media is a remarkably effective tool. Here’s a taster from the Conferences guide. 1. This is how.

How’s your community manager doing?

SocialFish

Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. Often it feels like these individuals are being tasked with fixing the flaws of a highly fragmented and siloed organization with teams that fit in a small conference room. Let them go to social media conferences.

Lanyrd: Social Media Conferences & More

Jason Yormark

It seems like almost every day more and more cool sites are popping up taking advantage of the social web.  A few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences.  I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both.  Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working.  In addition to simply listing conference details, you can get information on speakers, sessions & content. Also Facebook integration would be a plus.

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.

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The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.

Community Building Through Innovative Conferences

Convince & Convert

Jason Keath of Social Fresh joins the Social Pros Podcast this week to tell us about the blooming success of Social Fresh and how to run a more efficient, interesting conference. The RSS feed is: [link] Click to read more » Social Pros Podcast email marketing jason keath productivity SEO social fresh social media conferences Social Pros twitter marketingListen Now.

HR Reinvention: A Strategic + Interactive Conference for HR Leaders

SocialFish

The goal of this event is make us more successful, make the HR practice more impactful, and help our organizations and communities thrive. Guess where Jamie Notter and I will be on May 22?  In Omaha for HR Reinvention. HR REINVENTION: WHAT IT’S ALL ABOUT. Human Resources is at a crossroads. HR can no longer sit on the sidelines, watching others play the game. Time for change is upon us.

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms. does more than a standard online community or website forum. In all, rasa.io

Monday Roundup: the #IABC15 (IABC World Conference) Edition

Waxing UnLyrical

Yup, I’m in San Francisco this week for the IABC World Conference ; I love love love this city. Monday Roundup: the #IABC15 (IABC World Conference) Edition is a post from: Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: the #IABC15 (IABC World Conference) Edition. Around the Web Thought Leadership Andy Jankowski Gerard Braud IABC World Conference Paul Edwards Shel Holtz Tyler Durham” 2. 

Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]

SocialFish

The Lawyers Debrief:  Participation in Social Media Contest to Promote Bar Association Conference. Each year, AILA hosts many conferences and seminars to provide its members with important information about developments in immigration law.   The most important and anticipated event is the Annual Conference held in June of each year.  and internationally. 

6 Great Conferences to Attend Before the End of 2012

Convince & Convert

And when it comes to getting educated on how you can grow your business and attract positive (while properly handling negative) attention through social media, there’s nothing quite like the experience of an in-person conference with the brilliant minds of digital unloading all of their tips to attendees. The first conference kicked off last year in Konstanz, Germany.

Ready to Grow ROI? Online Communities Can Help You Generate New Revenue Streams

SocialFish

Resource: Case studies on how to leverage your online community to find untapped revenue sources. Online communities are inherently useful outlets for growth and increased revenue. Any community can use advertising, vendors, events and other unique revenue streams to help its organization to flourish. says Ben Martin, CAE, from Online Community Results.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.

Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation

SocialFish

Here’s the fourth of a series of blog posts for Avectra on the use cases – including four completely new ones – and we want to hear from you if these are possible for YOUR association.  In ALL cases, you should be building your community on social media sites before you even think about ROI. Conference social media campaigns to increase outreach and lead generation.

Ten steps to building a community blog that rocks!

SocialFish

Just presented this session at the Technology Conference on Wednesday (opposite an Ignite session, no less – so happy I had a nice crowd!). Ten steps to creating a community blog that rocks! The ten steps are pretty simple and obvious, but I asked my group of attendees to ask questions after each one and share their own advice relative to each piece. Here are the slides for you.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger  Garry Polmateer , former association executive currently working at  NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book,  Open Community. Salesforce is actively running their communities with fervent involvement.  Read Part 1 here. Productive? 

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard

Interview with Community Manager: Ida Vega Santana from Sony Iberia

Social Media Citizens

Ida Vega Santana is a community manager at Sony Iberia. For the last 5 years she have been exploring online communication world and developing her community management skills at companies like Heineken , BBDO and the likes. You can follow Ida on Facebook , Linkedin or Twitter. G: How did you build your experience as a community manager? I: I think it’s essential to have previous experience in marketing and communication departments. Behind the communities to maintain and invigorate them, never forget that we must have a plan for initial communication.

13 Signs That You're At a Tech Conference | Almost Savvy

Almost Savvy

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? Responses to “13 Signs That You’re At a Tech Conference&# Erez A. more traditional, corporate bent. Everyone here already has one.&# What have I missed?

Learning to Speak Your Community’s Language

Convince & Convert

Establishing Your Brand in a New Community. Content Pros comes to you live from SpiceWorld this week with special guest, Matt Stephenson.  As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base. SpiceWorld Conference.

Interview with ASAE’s Community Manager, Mandy Stahl

SocialFish

Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization.  We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job.

BigMarker.com: Social Network for Communities

Mindjumpers

BigMarker.com is a social network for communities. By offering unlimited web conferencing and key project management tools, it hopes to empower communities to make a difference. With this product BigMarker.com are looking to connect communities and according to them, communities are the best places to network and find people with common interest.

A conference is what you make it

Jeff Esposito

A lot of people will talk about the annual South by Southwest conference as having jumped the shark due to size, innovation or over-sponsorship. While I am sure many of these folks have valid gripes, I’d counter that the conference is still relevant; you just need to cut through the noise. The social media community is actually pretty small. You CANNOT absorb it all.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

Got a Higher Logic community? #HUGSF12

SocialFish

Whether you’re just starting out with a Higher Logic community, or have an older community that needs a little boost, come and talk to us on Monday 12/1 at the HUG conference.  We’re here to help  - and we’ve worked with hundreds of associations. Join us at 4 pm to talk about #Winning Community Management Strategies ! Open Community SocialFish News

Importance of Brand Voice in Online Conversations & Communities

Firebelly

Recently, I participated in a panel on social media at a conference for non-profits. I was not surprised by the nonchalant approach to social conversation, but a comment from one of my fellow panelists stuck in my head (and not for the right reasons). This begs the question: why would you make a long-term investment in other areas of community building, but take a chance on the voice aspect?

The Best Way to Build Community and Content

Convince & Convert

User Conferences: Like Planning 100 Webinars in 3 Days! Content Pros is coming to you this week live from the SpiceWorld User Conference in Austin, TX. Spiceworks provides IT professionals with a community as well as tools to do their job, making it the world’s most trusted IT marketplace. Now, the community is giving back. The power of a tight-knit community.

How to Be the Architect of a Passionate Community

Convince & Convert

Recently, I was lucky enough to give a talk at Syracuse University during their #140cuse conference on building cause-passionate armies. Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. However, most of us are tasked with being the architects for a brand’s online presence and community rather than managing big brands and pages. Find and communicate your focus.

Community platforms do not equal community

SocialFish

conference in New Orleans about “Building Your Tradeshow Community Online&#. The presentation applies to any event community. We talked about the ecosystem – what your open community online actually looks like. We discussed skill sets for community building, the importance of finding small groups, and the role of champions in scaling your efforts.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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