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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

4 Conferences for Social Media-Aware Business Owners


No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! As if there were any other kind of business proprietor these days, check out these four conferences for social media-aware business owners: 1.

Social Media Breeds PR Laziness

Spin Sucks

Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. Unfortunately, he’s right. This is baloney.

Firebelly CEO Presenting “Next Generation Social Media” At BOLO Conference


Our own Duncan Alney will be presenting “Next Generation Social Media For Agencies” at the 2014 BOLO Conference, a conference that brings together thought-leaders and change-makers of the agency world, in Scottsdale, Arizona on October 20th. Session description This session will focus on emerging trends that will effect most agencies in the near future. Specifically, Blog News

Lanyrd: Social Media Conferences & More

Jason Yormark

It seems like almost every day more and more cool sites are popping up taking advantage of the social web.  A few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences.  I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both.  Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working.  In addition to simply listing conference details, you can get information on speakers, sessions & content. Social Media

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Takeaways From Disney’s Social Media Moms Conference

Jenn's Trend

Yes, I was invited to a social media conference at Disneyland, and yes, it was awesome. will share all of my takeaways from the Social Media Moms conference here with you, but first I want to share how/why I was invited – because I’ve been asked this dozens of time! So, first of all,… The post Takeaways From Disney’s Social Media Moms Conference appeared first on Jenn's Trends.

11 Social Media Ideas for Small Businesses

Sprout Social

One of the toughest parts about putting together a social media campaign is coming up with ideas. Even the most experienced marketers struggle to come up with social media ideas at some point. We’ve compiled a list of 11 social media ideas to get your creative juices flowing on those days when your mind goes blank. What should you Tweet?

How to Use Social Media for Event Marketing [Infographic]

Webbiquity SMM

Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing.

Eight Social Media Tactics Designed for Big Return

Spin Sucks

Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.

Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media

Why It Might Be Time to Completely Change Your Social Media Strategy

Convince & Convert

I recently delivered the closing keynote at the Social Fresh Conference in Orlando (the next Social Fresh – a conference I very much endorse – is in October in San Diego). Read the whole entry. » Social Media Strategy Jeff Rohrs social fresh social media conference social media metrics social media statistics social media strategy touchpoint corral

Eight Social Media Trends for 2012

Spin Sucks

This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. At the PRSA Conference this year, I had a really interesting conversation with Dan Tisch , who is serving as president of Global Alliance this year.

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Association Social Media Best Practices


Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley  (SEIA),  Chad Davis  (NAHB) and Curtis Midkiff  (SHRM). Yes, young people are using social media….but

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Does your business regularly attend industry conferences or trade shows? This is a guest post by Lisa Kalner Williams.

Enriching Conferences With Real Interaction

Janet Fouts

Conferences have changed. The days of canned presentations where we hear the same old blah, blah, blah we heard at the last 3 conferences just isn’t going to draw a crowd anymore. Social Media in Action speaking What attendees want are dynamic panels and forward thinking keynotes full of material they can take home and put to use. See the full agenda here.

Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference

Myrland Marketing

We are the 1400 members of the Legal Marketing Association (LMA) who attended the 2016 Annual Conference in Austin, Texas, April 10-14, 2016. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), and continues post-conference. We came. We

Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Conference social media campaigns to increase outreach and lead generation. Tools – Social Media Management System.

Making Sense of Social Media Analytics


At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?”

Association Social Media: ASAE


——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private.  ASAE Great Ideas Conference Twitter account.

Association Social Media: The CFA Institute


The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. These features could be a benchmark for future content, trends, and social communication. Could this work for my brand?

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.

Social Media Tools and Resources for Social Learning


This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.

How a Conference Creates Social Buzz


Written by Christina Bruun who works as social designer at Mindjumpers. On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to connect with one another and to get the word out in a social way.

6 Reasons Your Business Doesn’t Need Social Media

Laurel Papworth

The Top 6 Reasons why a business doesn’t need social media. Each one has a counter argument but part of social media education is taking people on a journey so they come to that understanding themselves through the workshop. Discussion on Social Media for a B2B consultant. Impact of SMO (Social Media Optimisation) on Google Search.

Social Media Marketing Has a Major Influence on Moms’ Buying


Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].

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How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. The session was titled “ Social Media Solutions On A Budget ”.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. The session was titled “ Social Media Solutions On A Budget ”.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. And why not get to know me a little better this weekend during my first ever free online mini-training,  The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? How to Prevent a Social Media Crisis.

Are You Trying Social Media Contests to Promote Your Conference? [CASE STUDY: AILA]


They kindly agreed to write up their experience as part of a social media contest put on by the association. The Lawyers Debrief:  Participation in Social Media Contest to Promote Bar Association Conference. For its 2012 Annual Conference, AILA asked its members to help with marketing efforts.  If selected, AILA would waive the conference registration fee. 

Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina


Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. Related posts: The Most Remarkable People on Social Media Today.

Go to the Social Media Risk Management Conference – Dec 13-14, NYC


Why not make it a business trip and attend this important conference on Social Media Risk Management, December 13-14? Look for our SocialFish white paper on social media policies in the resource center  and hear legal experts discuss this hot topic. Feel like a trip to New York City for some holiday shopping? Mark Your Calendars

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?

The Corporate Social Media Summit 2011


Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation.

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. The reality is, I don’t attend conferences much anymore unless I’m doing one or a variety of one these activities. Social Media

How To Keep Up With A Million Social Media Changes

agora pulse

Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients. The challenge of staying on top of social media changes. SOCIAL: Following influencers.

Association Social Media: Kelli Windsor, Food Marketing Institute


I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks. What’s next?

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.