Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model. This isnot theitme for PR and marketing folk to pull back.

Marketing 105

Marketing Skills Guidelines SEO 105

Social Media Strategies Summit

FEBRUARY 23, 2024

Whereas most marketers try a bit of everything on Shorts, Beardbrand sticks to a single theme with its short-form video content: so-called “beard transformations.” Indeed, almost 85% of marketers say influencer marketing is effective, while the same proportion plan to use a dedicated influencer marketing budget in 2024.

Examples 201

Examples YouTube Transportation Video 201

Bill Hartzer

SEPTEMBER 18, 2013

The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. But they only count when they’re combined with other search engine ranking factors. So, that begs the question here: Do Google +1s and Shares Help Search Engine Rankings? Let me explain. You bet they do!

Engineering 150

Engineering Google URL Study 150

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

Bill Hartzer

DECEMBER 7, 2010

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

Engineering 108

Engineering Survey Social Media Marketing 108

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

Types 100

Types Strategy Marketing CPA 100

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. SXSW Interactive – March 7-16, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Social Media Today

JULY 24, 2018

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Britta Schellenberg, Vice President of Corporate Marketing Operations at Brightcove.

Conference 101

Conference Eventful Engagement Video 101

Bill Hartzer

JANUARY 18, 2011

I am still amazed that search engine optimization firms like RankPay are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. marketing dallas&#. creator / Director of Search Marketing.

Engineering 151

Engineering Industry SEO Domain Name 151

Bill Hartzer

FEBRUARY 14, 2012

Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media , a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers.

Engineering 95

Engineering Yahoo Consultant SEO 95

Bill Hartzer

FEBRUARY 22, 2012

From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. – Day-to-day client relationship management, as needed.

Engineering 95

Engineering Analysis SEO Microsoft 95

Bill Hartzer

FEBRUARY 11, 2012

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e.

Engineering 98

Engineering Hotels Skills SEO 98

Pixlee

DECEMBER 15, 2016

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. Going to social media marketing conferences can help you to gain an edge over competitors and give you the opportunity to meet other social media marketing wonks like yourself!

Conference 42

Conference Social Media Trends Forums 42

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act. data analysis.

Tools 94

Tools Content Marketing Curata 94

Writtent Blog

DECEMBER 13, 2023

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck. Note about SEO : One of the great things about marketing with content is the inherent SEO value of all that content. Quality visual content is attractive.

Content 98

Content Hubspot Curation Case Study 98

Bill Hartzer

APRIL 27, 2011

As you may or may not know, I have been practicing search engine optimization since 1996. So, right now, in April 2011, what is the status of Search Engine Optimization? Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. Search Engine Optimization. What has changed?

Engineering 137

Engineering Press Release Template Templates 137

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. In 2005, YouTube was launched. Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. But that’s not the only marketing benefit it provides.

Education 172

Education Examples UGC Content 172

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. If you notice that your competitors are all advertising on Instagram, that is a good place for you to focus your marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Eventful 156

Eventful Social Media Conference Hashtag 156

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Design firms become “marketing strategists.”. Imagine you’re at a party.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. Is it unusual? Contact Me!

News 404

News Report Software Badge 404

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Watch the recording: Want to hear more from renowned marketing leaders? Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

Microsoft 109

Microsoft B2B Apple Conference 109

Bill Hartzer

SEPTEMBER 29, 2009

Do we really need another Search Engine Optimization (SEO) contest ? This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. Andy Beal, Marketing Pilgrim. Who are the judges?

Engineering 102

Engineering comScore Domain Name SEO 102

Hootsuite

JUNE 28, 2023

Social media marketing for doctors is the new Yellow Pages. We’ll cover why other doctors are using social media marketing, how to build and execute a plan, and end with some great social media tips and ideas you’re welcome to use. Social media marketing for doctors presents tons of opportunities. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Small Business Mavericks

JULY 31, 2014

Being able to market internationally does take some thought, though, because there are some challenges. These challenges are part of the discussion in a video interview Murray Newlands of Search Engine Journal had with Eli Schwartz of SurveyMonkey at a recent conference on SEO.

Marketing 101

Marketing Journal Small Business SEO 101

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Conferences.

Marketing 154

Marketing Message Boards Conference Flickr 154

Bill Hartzer

SEPTEMBER 30, 2014

It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. Social Media Social Media Marketing' SocialCentiv – About from SocialCentiv on Vimeo.

Software 144

Software Real Estate Twitter Vimeo 144

Bill Hartzer

MARCH 18, 2009

Cranberry , a company led by led by Internet visionary David McInnis (formerly of PRWeb ), has launched PeoplePond , an Internet service that provides search engine optimized (SEO) profiles and online identity verification services for individuals. Search Engine Optimization: Is Social Sharing the Next Link Building?

Engineering 100

Engineering Drupal Technorati Sample 100

Kikolani

SEPTEMBER 24, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ?

Mashup 121

Mashup Resources Engineering Communities 121

Bill Hartzer

OCTOBER 8, 2014

At the Pubcon Conference today in Las Vegas, here’s the TopSEOs.com booth: A search in Google reveals that TopSEOs.com has been banned in Google: TopSEOs has been around or a long time, the domain name originally registered in 2002. By the way, I am currently at the Pubcon Las Vegas conference where TopSEOs was a sponsor.

Google 165

Google Press Release Domain Name Conference 165

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. TAKEAWAY : Influencer marketing isn’t dead — and if you get it right, it can be one of the most effective strategies to boost brand awareness.

Brands 130

Brands Facebook Influencer Campaign 130