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How to build a competitive analysis report with examples and tools

Sprout Social

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. What do you need for better customer retention? Customer-centric strategies.

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Here’s a perfect example from the City of Phoenix : The City of #Phoenix is excited to receive a $1 million grant from @FTA_DOT to help w/ the South-Central / Downtown Hub light rail extension. At its best, social media acts like a public forum: a place for conversation (and sometimes debate) between interested parties.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. Plus, we’ll show you some shining examples of what audience engagement looks like. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

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Understanding the Meaning of ‘FTFY’: A Guide

BeingOptimist

Primarily used in platforms such as forums, social media, and messaging apps, the term and its uses reflect an influential shift towards internet-based lingo within the cultural sphere. FTFY and the Evolution of Digital Language FTFY is a prime example of how digital language has evolved over the years.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.