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Bridging the Skills-Gap with Competency-Based Learning


According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For example, Food Should Taste Good is a small company focused on making healthy snacks that taste good (duh!). For example, restaurants are trading instantly redeemable offers for email addresses or mobile phone numbers. This is a guest post by Julian Rockwoord, a product manager at  Signal. For small businesses, marketing often takes a back seat to day-to-day operations.

Competing for Who Is Most Stressed

Spin Sucks

The kind where you have to convince yourself to behave differently than you feel because you’re a leader and you set the example. Pretty soon we’re competing for who’s most stressed. This is one thing I won’t compete on. Competing for Who Is Most Stressed originally appeared on Spin Sucks on May 11, 2011. You know. And that drives me batty.

Best Social Media Examples Merge Two Factors

Engaging Brand

Social media is the bridge to these two competing aims. Companies who can merge the consistency of values with the capacity of being many things at once.then they are the best social media examples. brand Social Media social marketing best social media social media examples social media social websites brand marketing"Sociality is the capacity of being several things at once". Words by GH Mead , the Amercian philosopher and sociologist. Words for me that illustrate the dilemma that social media faces, that we have in creating social websites.

Competing on the Field But Cooperating in the Office

Social Media Strategery

It’s not difficult to find examples of sports teams using social media. There are plenty of case studies of sports leagues and teams using social media for marketing purposes - where are the examples of using social media to improve league and team collaboration? Wouldn’t that be better than relying on phone calls and emails to share this information? emails? Enterprise 2.0

Content May be King, But User Experience is Emperor

Spin Sucks

Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. Related Stories Original Research is Fundamental to Content Marketing What Cats Can Teach Us About Content Creation How to Measure PR: A Case Study and Examples.

Twitter, Facebook Suit Up for UEFA EURO 2016

SocialTimes Facebook

For example, simply include #ENG  or #TogetherForEngland , and your tweet will be brought to life with the inclusion of a football containing the St. This exciting feature will be available for all competing nations (e.g., REVEALED: The official #EURO2016 emojis for every competing nation! George’s Cross. For Spain, #ESP  or #VamosEspaña ). England.

Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

So, for the sake of example, I will use “brain games for adults,” which is what I used in the webinar to show you how this works. It also gives me some other ideas, but I think I can compete for this phrase so I go to the next step. This is good, but I still don’t know if I can compete with some of the competitors. Determine Priority Keyword or Phrase.

Use Media Relations to Get on the First Page of Google

Spin Sucks

An Example Let’s take the topic “PR Metrics” as an example. This will help me determine where I can compete and where I need to build relationships. You’ll see a third have lower domain authority than we do and two others are in our realm of competition. I can probably compete with those just by creating more content here on the topic.

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Media Relations: Increase Your Search Engine Optimization

Spin Sucks

For the example in the webinar, I asked Lara Wellman to give me a priority keyword of her agency’s, Wellman Wilson. We will use those words to do this exercise so you can see the steps with a real-world example. They’re all good phrases, but because she’ll compete with the likes of Forbes and Inc. Determine if you can compete. By Gini Dietrich. I am back! HURRY!)

Why Google is Really Pushing HTTPs

Bill Hartzer

It’s about Google killing their competition, getting rid of competing ad networks. In fact, Google actually has a monetary incentive to get as many websites to move over to HTTPs as possible: convincing website owners to move to HTTPs will help get rid of competing ad networks. even wrote a checklist for moving to HTTPs soon thereafter. And soon over to HTTP/2 in the future?

4 Ways To Improve Your Social Media Content Strategy

Dave Fleet

That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. That means you’re not just competing for the top-ranked text; you’re competing for the top-ranked image too, and the top-ranked video. Tweet. Are you making the most of the static content you post on your channels? Set Goals. Optimize.

Five Reasons to Stop Planning and Start Your Next Big Project

Spin Sucks

If it’s a new company or product line, for example, defining your target audience will be important—but the first-laid plans will likely get thrown out as soon as you find some traction. As someone tackling a project for the first time, or a small company competing against industry giants, you may wonder how to come out ahead. By Laura Dambrosio. Have a strategy, yes.

High-Performing Facebook Ads: It’s a Numbers Game

Razor Social

Here is the most recent example of how they worked for my company, Boom! Bonus Tip: Don’t Compete Against Yourself! That means that all of the people targeting specific audiences compete against each other with the winner being the one who not only has the highest quality and most relevant ad, but who is also willing to pay the most. Facebook Ads flat out WORK! Social. They do.

Living (And Working) In The Digital Age


However, how is a business to compete and survive in the digital age? 1) Level Playing Field. For example, Blockbuster Video was caught unprepared when movie rentals went straight to the Internet. Businesses can compete, survive and thrive in the digital age. Guest post by Hilary Smith for SocialFish. This has already started to happen in some markets. Is It All For The Best?

How to Eliminate Obstacles to Engagement and Retention: Call to Action


”  In spite of the prevailing assumptions, what builds loyalty is not “exceeding their expectations during service interactions (for example, by offering a refund, a free product, or a free service such as expedited shipping).” What their impact might be on an association, especially its ability to create member value, engage and compete successfully. Call to Action .

7 Brands Winning Social Media During the Olympics

Simply Measured

The first time that South Sudan is competing as a nation. The first American to compete in a hijab. Oiselle is an example of a smaller athletic brand making a splash on social to strengthen customer loyalty. Oiselle has been using the hashtags #TheBigEvent and #freebird16 to reference the Olympics and generate fan support for its athletes competing. Post by nike. Google.

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Facebook Places: Be Cautiously Curious | Spin Sucks

Spin Sucks

Comment by Erik Hare August 23rd, 2010 at 11:19 am The problem I have with facebook, as a person, is that it has ALL of the information on me anyone could possibly want in just one place. I did not give them my real birthday, for example, because combining that with everything else is simply a recipe for ID theft. Facebook Places is a marketer’s dream.  friend said, “Oh!

An Introduction to Social Media for Business

Sprout Social

Social media allows smaller companies to compete against some of the larger businesses to reach more customers. The lower barrier to entry make it possible for any business to compete. In order to compete, businesses can’t afford to be inactive on social media. And social media is the perfect example of this shift. Here’s a great example from

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. These applications of social media analytics only scratch the surface though.

Instagram is bringing the algorithm to its feed, but don’t panic yet


With fans now seeing only certain posts on their feed, brands will have to compete (read: pay up) to get their content delivered to more people. Take Cartoon Network for example. What you’ve been hearing is true; Instagram will soon be adopting the algorithmic newsfeed. While this might be good news for users, brands aren’t too thrilled about this. Inside Unmetric

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Indirect:  These competitors offer similar products and compete for the same customers but sell goods outside of your niche, too. For example, a supermarket and mobile phone brand are indirect competitors. They may not sell a similar product to you or belong to the same industry, but they compete for the same time and energy a customer might reserve to enjoy your product.

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

current example of a widespread event-related hashtag is #FIFAWWC, the official hashtag of the FIFA Women’s World Cup in Canada. When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. Image via Hashtags are a great tool to track conversations about brands, companies, or events. highlight to tweet).

Move Over Marketing, Here Comes PR

Spin Sucks

But, this is only one example of many. New Professional Skills and Competencies Required. By Deirdre Breakenridge. During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. Have you seen these signs? The Changing PR Agency Business Model. International Awards for Creative Campaigns.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Compete enables you to find out what keywords are sending users both to your website and to your competitors. Google Review Count: 400,000. 10) SpyOnWeb.

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A Reference Guide for Social Media Scheduling – Tools and Tactics

Razor Social

For example, there is a Chrome plugin called ‘Doshare ‘  When you schedule a piece of content, it holds it until the time is right and then delivers it. For example, you schedule content through their tool and when the time comes around a notification pops up on their mobile app. Scheduling content on social media is critical to your success. Read on! Sharing broken links.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). The top two barriers impeding adoption of social business within organizations are lack of overall strategy and competing priorities. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. NewsCred ). 2. Iconsive ).

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. Using keywords that link to ‘how to’, ‘repairs’, ‘maintenance’ for example, will mainly attract visitors who are looking for that information – and that generally means they have already purchased that or a similar product. If you cannot afford to target the right keywords, then focus your advertising in different areas, for example, Facebook, or through banner advertising on similar websites.

The Social Side of Brand Management

Techipedia: Tamar Weinberg

For instance, if my business was named Example, and I wanted to see what has been said about Example on Twitter, I would do the following: “Example”. For example, a solid reputation management goal could be, “I want to respond to all negative reviews or comments within 24 hours of them being posted.” This is a guest post by Chris Birk. Manage Complaints.

You Finally Have a Google Plus Business Page… Now What?


This will be more important as Google Plus simply because you’ll have to compete with other organizations. For example, the Humane Society could upload a lot more cat pictures. Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. What follows is my version of the original document we collaborated on. Implementation

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Monitoring What Others Are Saying About Your Organization


You should also be comparing your brand to competing brands, and you can’t do this if you aren’t monitoring both them and yourself. For example, let’s say you have a ceramic cookware brand.  You can use Brandwatch to monitor your own social channels alongside competing brands to compare how and by whom each brand is being talked about.  Paid Apps. Did I mention it’s free?

5 Ways to Improve your SEO Today

Puzzle Marketer

For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors. For example, we’ve created a comparison between the keyword “newspapers” and the keyword “tablets.”. Keep in mind that more searches typically means that your competitors have likely figured it out and are competing for attention there.

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Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

For example, improved customer service might require one set of tools and resources, while changing brand perceptions and building brand awareness may require a completely different set of tools, tactics, and resources. One example is Namecheap , a domain service that competes against some major players in a crowded and highly commoditized market. What are your biggest goals?

When Agencies Oversell Practice Areas, No One Wins

Spin Sucks

In response, agencies assume it’s better to “fake it ‘til they make it” on certain core competencies instead of losing significant pieces of business. For example, I recently spoke with a company unhappy with its affiliate marketing program, only to discover that a single junior manager with no prior related experience was overseeing six client programs. By Robert Glazer.

Book Excerpt: The Death of Facebook

Geoff Livingston

Some stay relevant as leaders in their niches — YouTube, for example — and others drop into a second tier, or worse. It literally watches competitors create new features, and then it incorporates those functionalities into its network, competing head-to-head in that functional space. Other examples include: Facebook Pictures competes with Flickr. Ice cream? Salad?

Three Steps to Building an Incredible Brand

Spin Sucks

Take Zappos (cliché, I know, but hang in there) for example. Proctor & Gamble is a great example of this. Show competence. Show Competence. And have looked at three steps to moving from credible to incredible by instilling confidence, being consistent, and showing competence. Today’s guest post is written by David Horne. That foundation is credibility.

Reflections on the changing digital agency environment

Dave Fleet

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change. Less “social”, more “media”. Decline of community management (in some areas). Sorry, Quebec.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Run a search and then refine that search to find a specific keyword or phrase that your site can compete for. The more times it’s searched, the more difficult it is to compete for that phrase. 2.  See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Let’s dig right in. Ask them!

3 Up & Coming Social Media Tactics Every Small Business or Startup.

Jason Yormark

This is especially the case when you offer a product or service that is provided by major players that are hard to compete solely on price with.  Related posts: Making Dough(nuts): A Real World Example of Using Social Media Effectively Olive Garden on Facebook: How To Not Use Social Media 5 Ways To Become Social Media Relevant Why I Choose Whrrl For My Location Based Time Groupon 2.0:

How to Power Customer Experiences With Content

Convince & Convert

Gartner predicted that by 2016, 89% of companies would compete mostly on customer experience. highlight to tweet) Here are four examples of how companies can maximize content to deliver remarkable customer experiences. Benefit’s #BeautyBoost offers a good example of how 1:1 visual responses can create a positive customer experience. The problem? IHOP (@IHOP) January 15, 2016.

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