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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. This will enable you to optimize your offer to compete.

Analysis 105
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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Sentiment 104
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

This is great for Twitter event management when you want to keep an eye on your most active and influential participants. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Keyhole’s dashboards are easy to read and share, too. Agorapulse.

Analytics 204
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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

If you feel like you’ve honed this particular combination of skills and core competencies, you may be well-positioned for success as an agency owner. According to industry benchmarks, however, the average price point is $1,501- $3,000 monthly. You’ll want to have a competitive pricing structure that’s based on individual client needs.

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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. These insights help marketers and larger teams understand exactly what needs to be improved, such as products, price, store locations, customer service or anything else you discover through social listening.

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How to Sell on Black Friday & Cyber Monday Using Email Marketing

BeingOptimist

Major Events. How do you prepare your audience for a significant event? The authors are competent. Price sensitivity. The second type of segmentation is price sensitivity. You have to pay special attention to price-sensitive people during holiday sales because that’s when they’re ready to buy.

How To 52
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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

Rather than invest in the high price tag of a Super Bowl TV ad, Dietz & Watson ran this shareable video on digital and social channels. These impressive results show how social media can be used to bolster offline events. #4 This video took a jab at competing fast-food chicken brand, Chick-Fil-A, which is closed on Sundays.

Campaign 165