Does Gen Z Use Facebook? October 2023 Data
Ignite Social Media
OCTOBER 2, 2023
During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. By comparison, about 50% of Gen Z reports daily usage of TikTok. The Gen Z audience is present on the platform, albeit not as frequently as their older counterparts.
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