Trending Sources

How Top Companies Use GIFs on Twitter

Convince & Convert

Ain’t no party like a Twitter GIF Party! While the ability to search and send GIFs in tweets and direct messages debuted in late February, Twitter decided to up the ante on March 3, 2016 with an impromptu #GIFparty. Drop your plans for today, we’re celebrating GIFs on Twitter! Twitter (@twitter) March 3, 2016. Twitter (@twitter) March 3, 2016.

Twitter for companies

Sherrilynne Starkie

This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Twitter Engagement Cheat Sheet [Infographic]. How to change your Twitter Name [video]. Headline Social Media Twitter infographic Related posts: Pinterest for business. The social customer. Wikipedia rules the waves.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. 

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

For those of us on social media, trend watchers, and especially employees and stockholders of Twitter, there is a question mark surrounding the future of the social network. Despite all of its popularity and buzz, Twitter is not making money and is losing its user base. He should know, he’s been on Twitter from the beginning. Twitter Endless Characters. By Janice Cuban.

Improve Company Culture with Communication

Spin Sucks

It remains mostly true, yet, company culture is something broader and more fantastic. Company’s culture consists of many small details. It is the overall attitude of how things are done, but it’s also the principals on which the company has been founded and is being run. First of all, leadership must have a clear vision of the company’s culture.

Companies Invest More in Social Media Marketing in 2014

Unspoken

One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Companies are being forced, whether they like it or not, to put more and more of their marketing funds towards social media outlets. Crisis Coverage: How Should Companies Handle Social Media?

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. It’s not an easy think to keep up. magazine.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Make sure, when you use Twitter to promote your blog post, that you’re tweeting about it more than once a day. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Remember when you first signed up on Twitter? Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. You’re focusing only on Facebook and Twitter. You have a lack of cadence. Your design is outdated.

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. . This is not out of reach for 70% of companies.

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media. only 4% think that a leader?s

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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Two Top Execs Leaving Twitter

SocialTimes Twitter

Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. According to Re/code, Messerschmidt, who has been with Twitter for six years, is leaving on her own accord, and Hubbard plans to start his own company. Readers: What are your thoughts on these departures?

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Facebook is Far More Important for Customer Service Than Twitter. Haters who complain on Twitter are the most satisfied with response time: 88 percent of complainers who receive a reply on Twitter are happy with the speed of that reply.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. Similar Posts: Who,Why & How of Twitter [Infographic]. Blogs also make up an important part with 51%.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of  Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Facebook, Twitter, G+, Instagram graphics + a lot more. Teamwork Like Basecamp, but better (for us).

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Even on Twitter, I choose who to follow and follow back. I don’t follow people who only tweet links. Misery loves company. What kind of company are you keeping? Follow her on Twitter. . You Are The Company You Keep. Guest post by Nancy Davis. Like attracts like.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). Include a link in your Twitter profile.

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Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. Companies such as J Campbell Social Marketing continue to spread it. For instance, click through hashtags for the Subaru #Impreza , the Apple #iPad , the #Lenovo computer brand , the Boston #RedSox baseball team , and the clothing company #Levis. Note that company accounts are not the only tweets there. Media Twitte

Twitter Invests in SoundCloud

SocialTimes Twitter

Twitter must have really liked the audio cards from SoundCloud  it began supporting in April, as the social network reportedly invested some $70 million in the music-streaming service. Twitter CEO Jack Dorsey  confirmed to Peter Kafka  and Kara Swisher  of Re/code  that Twitter now owns part of SoundCloud, but he did not go into specifics. Dorsey told Re/code: Earlier this year, we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators. Readers: What are your thoughts on Twitter’s investment in SoundCloud?

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Make your company look good.

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. The fast-paced nature of Twitter chats can make it difficult to keep up. The post 9 Social Media Marketing Twitter Chats You Shouldn’t Miss appeared first on Firebelly | Social Media Marketing & Management Company. Social Media Marketing TwitterBLOGCHAT. Learn more ].

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via  Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day. Facebook: 1.19 via  Facebook. YouTube.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed a ton of ideas on how customer services on and off of social need to scale.

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. 1. Twitter rolls out Vine.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate. The Importance Of Visuals On Twitter. Not everything is great for Twitter. oh my! Visual Quotes.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company,  won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.  At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

LGBTQ Pride Month on Twitter

SocialTimes Twitter

Twitter marked LGBTQ Pride Month  in June with a special emoji  for #LoveIsLove  and a reaffirmation of the company’s policy. Twitter #LoveIsLove 20/20 Visionary Award Benefits Best Place to Work for LGBT Equality Bisexuals Business Coalition Emoji emojis Equality Act fda Federal Drug Administration Gays Gender Reassignment Surgery Georgia human rights campaign Ireland Jim Halloran June Lesbians Lesbians Who Tech LGBTQ LGBTQ Pride Month Queers Questioning Religious Liberty Bill Same-Sex Marriage Supreme Court The Trevor Project Transgenders TwitterOpenSupreme Court.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

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