Trending Sources

How Top Companies Use GIFs on Twitter

Convince & Convert

Ain’t no party like a Twitter GIF Party! While the ability to search and send GIFs in tweets and direct messages debuted in late February, Twitter decided to up the ante on March 3, 2016 with an impromptu #GIFparty. Drop your plans for today, we’re celebrating GIFs on Twitter! Twitter (@twitter) March 3, 2016. Twitter (@twitter) March 3, 2016.

Twitter for companies

Sherrilynne Starkie

This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Twitter for companies infographic. Twitter Engagement Cheat Sheet [Infographic]. How to change your Twitter Name [video]. Headline Social Media Twitter infographic Related posts: Pinterest for business. The social customer. Wikipedia rules the waves.

Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. 

Improve Company Culture with Communication

Spin Sucks

It remains mostly true, yet, company culture is something broader and more fantastic. Company’s culture consists of many small details. It is the overall attitude of how things are done, but it’s also the principals on which the company has been founded and is being run. First of all, leadership must have a clear vision of the company’s culture.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

For those of us on social media, trend watchers, and especially employees and stockholders of Twitter, there is a question mark surrounding the future of the social network. Despite all of its popularity and buzz, Twitter is not making money and is losing its user base. He should know, he’s been on Twitter from the beginning. Twitter Endless Characters. By Janice Cuban.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. All it takes is a simple search in Twitter. Get Blogging.

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50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Make sure, when you use Twitter to promote your blog post, that you’re tweeting about it more than once a day. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

We try it all first and take our learnings and apply them to that of our clients. A few weeks ago, a client asked if we should try Twitter Lead Generation Cards  for their business. Just Follow on Twitter? You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet. She agreed.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Remember when you first signed up on Twitter? Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Run a Twitter contest or sweepstakes that excites your followers. Stuck in a relationship rut with your Twitter followers? Reward.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. You’re focusing only on Facebook and Twitter. You have a lack of cadence. Your design is outdated.

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. . This is not out of reach for 70% of companies.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter.

Twitter’s VP of Communications Natalie Kerris Leaving Company

SocialTimes Twitter

After spending much of her six months or so at Twitter keeping the media informed on a host of executive departures , vice president of communications Natalie Kerris  added her name to the list. Alex Kantrowitz  of BuzzFeed News  reported Kerris’ move, saying that Twitter chief marketing officer Leslie Berland  will oversee both marketing and communications. Twitter spokesperson confirmed the move to Kantrowitz, saying: During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world. We wish her all the best.

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media. only 4% think that a leader?s

Why the E. L. James Twitter Chat Went Horribly Wrong

Spin Sucks

James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Facebook, Twitter, G+, Instagram graphics + a lot more. Teamwork Like Basecamp, but better (for us).

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Facebook is Far More Important for Customer Service Than Twitter. Haters who complain on Twitter are the most satisfied with response time: 88 percent of complainers who receive a reply on Twitter are happy with the speed of that reply.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of  Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is overlooking the fact that they are going to look stupid when Facebook and LinkedIn have working buttons on every piece of content in the world and they don’t.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Make your company look good.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Leading Companies for Customer Service, On and Off Social. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed a ton of ideas on how customer services on and off of social need to scale.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. Companies such as J Campbell Social Marketing continue to spread it. For instance, click through hashtags for the Subaru #Impreza , the Apple #iPad , the #Lenovo computer brand , the Boston #RedSox baseball team , and the clothing company #Levis. Note that company accounts are not the only tweets there. Media Twitte

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

With a Twitter dashboard, you can easily answer all of these questions and more. It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . What is a Twitter Dashboard? TwitterEasier to Tweet.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Even on Twitter, I choose who to follow and follow back. I don’t follow people who only tweet links. Misery loves company. What kind of company are you keeping? Follow her on Twitter. . You Are The Company You Keep. Guest post by Nancy Davis. Like attracts like.

Are Social Media Companies Overvalued? [Infographic]

Pamorama

Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Companies’ Use of Content Marketing Is On the Rise [infographic]

Mindjumpers

Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. Similar Posts: Who,Why & How of Twitter [Infographic]. Blogs also make up an important part with 51%.

Two Top Execs Leaving Twitter

SocialTimes Twitter

Twitter vice president of revenue partnerships Ali Jafari (right) is about to take on a much more prominent role following the departures of two key executives. According to Re/code, Messerschmidt, who has been with Twitter for six years, is leaving on her own accord, and Hubbard plans to start his own company. Readers: What are your thoughts on these departures?

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Twitter Adds Message Button for Websites

SocialTimes Twitter

Twitter Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites. The addition of the Message button for websites is likely aimed at encouraging Twitter users to send direct messages to businesses, rather than tweeting businesses or sending tweets with businesses’ Twitter handles included. Twitter said in the Twitter Publish entry for the new button: Direct messages are the private side of Twitter, and the message button makes it easy to start a private conversation with you.

Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via  Twitter. Top Brands on Twitter: Enterprise Brands Vs. Small Companies. For starters, here are some key findings from the report: 98% of all top brands are active on Twitter. 92% of brands tweet at least once daily; the average Interbrand company tweets 12x per day. Facebook: 1.19 via  Facebook. YouTube.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends. Pitching journalists on Twitter. ” 3.

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Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. . On April 14 the Linkedin Products & Services Tab was  removed from LinkedIn Company Pages! Twitter Update: Twitter Rolls Out New Profile Redesign. Take a look at the new page layout. Check out the new layout!

Twitter Invests in SoundCloud

SocialTimes Twitter

Twitter must have really liked the audio cards from SoundCloud  it began supporting in April, as the social network reportedly invested some $70 million in the music-streaming service. Twitter CEO Jack Dorsey  confirmed to Peter Kafka  and Kara Swisher  of Re/code  that Twitter now owns part of SoundCloud, but he did not go into specifics. Dorsey told Re/code: Earlier this year, we made an investment in SoundCloud through Twitter Ventures to help support some of our efforts with creators. Readers: What are your thoughts on Twitter’s investment in SoundCloud?

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

Using Twitter for Effective Media Relations

Spin Sucks

Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. Do you already use Twitter for PR? Pitch. Thank.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.