Jeff Esposito

FEBRUARY 27, 2013

The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 275

Social CRM Overview RSS Social Media Management 275

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM?

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Firebelly

NOVEMBER 15, 2012

Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. The Oracle Debacle.

Social Media 241

Social Media Hotels Retail Airlines 241

Techipedia: Tamar Weinberg

JANUARY 26, 2011

I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. In very rare occasions does this company make the compelling argument to promote the brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 31, 2012

Access to Social Signal. This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. But it’s brilliant. 4 Reasons Google Bought Wildfire.

Google 164

Google Adwords Software Social Media Management 164

Sprout Social

AUGUST 25, 2022

The Mom Project’s Maternityship® program provides companies with coverage for resource gaps created by parental leave. Scale engagement with tasking and social CRM tools. Manage up to 10 social profiles. Paid social reporting for Facebook, Instagram, Twitter and LinkedIn. Professional .

Social Media Management 125

Social Media Management Cost Social Media Price 125

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JULY 29, 2012

(click here to view and download the Social Media ROI Cookbook on Slideshare). There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 18, 2011

How important is speed of response on Twitter? And can a company be TOO fast = creepy? I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. It’s true. Probably a lot of people do.

Twitter 123

Twitter Price Travel Buy 123

SocialFish

OCTOBER 1, 2010

Do you need a social-media succession plan? SmartBlog on Social Media). How to get Over Your Fears of Social Media (Valeria Maltoni). Four reasons your Executive Director should be on Twitter (John Haydon). Which is More Powerful: Social Proof or Social Pioneering? Can an AMS Do Social CRM?

Analysis 165

Analysis Social CRM Construction Foursquare 165

Justin Levy

JANUARY 23, 2013

Industry experts, Justin Levy and Michael Brito , lead the charge along with special guest, Jason Keath , by giving practical advice on how companies can create their own social business strategy that will push them well beyond their competition.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Koka Sexton

JANUARY 21, 2012

A few weeks ago I tasked the team to pay closer attention to the community we have developed on Twitter. In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. The company Twitter profile for InsideView was growing steady with about 5-10 new followers a day.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Laurel Papworth

JUNE 17, 2012

For example, I added the browser button so that when I am on Twitter it shows the tweeters Klout score live with the tweets. See the K button below: Klout is fed into most of the main social media monitoring systems. Reuters uses Klout of CEOS on Social Media. Klout integrated into the Browser. Thanks Klout!

Klout 101

Klout API Influencer Social CRM 101

Koka Sexton

DECEMBER 28, 2012

Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. Up to recently my mission was to do this through social media. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Mindjumpers

AUGUST 31, 2010

Integration With Your Other Tools E-mail campaign apps, CRMs, contact forms, landing pages: integrate and enhance them with Flowtown and they become infinitely smarter and more powerful. Flowtown has received great reviews in Fast Company and The NY Times, amongst others. We will definitely try it out here at Mindjumpers.

Tools 210

Tools Marketing Nielsen Social CRM 210

Convince & Convert

SEPTEMBER 11, 2011

But most social media types aren’t Paul Gillin. “How dare a company try to put a number on influence!&# Their slam on Klout is typically rooted in the fact that Klout doesn’t account for people’s offline influence (or even digital influence that isn’t expressed in social media). they shout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Koka Sexton

JANUARY 14, 2013

Then there was 2007 when I joined Twitter and it all started to make sense. A Twitter profile should be as mandatory as an email address and phone number for sales people. If you dont think there is a reason to have a Twitter profile, read The Ultimate Guide to on How to Use Twitter for Social Selling.

B2B 92

B2B Social CRM LinkedIn Class 92

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too. “We treasure this information,” Whitney said.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. The comments can also be shared to Facebook or Twitter. On what basis?

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Laurel Papworth

MAY 23, 2010

I mentioned on Twitter that I would like to go to Australia Sharepoint Conference but can’t justify the price of the ticket (not core business for me). So Kerriann contacted me on LinkedIn (not Twitter) and offered me a ticket. AND one of the panellists was pushed in last minute by the company. Interesting. How do I book?

Sharepoint 63

Sharepoint Conference Social CRM Microsoft 63

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Because the real advantage email has over social is data. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115

Twist Image

APRIL 17, 2012

I'm no longer bullish on this notion of conversation within social media. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. We've gone from social media to social CRM and then straight to social business. social crm.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

JULY 5, 2010

arikhanson [link] Mike Cassidy RT @jaybaer: I Get By With a Little Help From My Friends [link] honored to be in such great company! link] Hot In Marketing I Get By With a Little Help From My Friends | Convince & Convert News | Social Media Consulting – Convince & C. Thomas for five days. How can I help you?

Community building 116

Community building Social CRM Consultant Posterous 116

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social CRM 117

Social CRM Consultant Blogger MySpace 117