Dave Fleet

DECEMBER 31, 2011

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. My hope is that this will continue in 2012. More effective measurement.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Learn the difference between objectives, strategy and tactics. Strategies are how you plan to accomplish them.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Strategy is important. One of the most important things that companies can do online is tell the truth.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

APRIL 15, 2013

Set up news alerts for your company and/or your clients. Nowadays, companies demand more. Measurement is so much more than reporting, and companies are demanding more from PR measurement nowadays. Learn the difference between objectives, strategy and tactics. Strategies are how you plan to accomplish them.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

SEPTEMBER 7, 2010

Right there, without any knowledge of the company, the product or the objectives and only minimal knowledge of the target audience, you’ve made a pretty standard case for a Facebook page. What about: What are the company’s business and communications objectives? Tags: social media strategy audience.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 20, 2011

Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. ” Key points: About a third of companies look for at least six years of experience when looking for a social strategist. Mashable recently published a post that nicely explains my frustration.

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

AUGUST 31, 2010

As an ‘agency guy’ you’re privy to all sorts of plans, strategies and future-focused documents that your clients trust you to keep confidential. Other companies would love to get their hands on those documents, or even to just learn the general plans of their competition.

Reputation 360

Reputation Compete Company Questions 360

Dave Fleet

AUGUST 30, 2010

Similarly, many companies are at risk of this when they focus purely on customer acquisition while neglecting engaging their existing fans. Tags: social media strategy engagement. When an army advances using a scorched earth approach, it destroys everything behind it as it advances. Image: Steve Lacy ).

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

FEBRUARY 15, 2011

Canadian headquartered companies maintain high levels of trust, at 75 per cent. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. When the company is trusted, that falls to 22%. Trust in Canadian Businesses. In Canada, trust in NGOs exceeds trust in business.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

MARCH 30, 2012

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. A: Because we’re a customer-focused company and we want to get closer to our customers. ” We’re operating in a field which is still full of kumbaya and hugging.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

APRIL 13, 2011

Over the next couple of years, as we continue to see companies invest more and more into social media activities, we’re going to see three forces driving the adoption of social customer support – case studies; customer demand and crises. Force #1: Watching other companies succeed at social support.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

FEBRUARY 11, 2013

As social media continues to establish itself as a bona fide communications function and as companies continue to increase the scale of their social media programs, they’re running into a new set of problems. Content strategy in a multi-stakeholder mix. The balance of global/local. Engagement at scale.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

DECEMBER 21, 2011

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Do they go to news sites to see what’s going on with the company or the product? And yes, some companies aren’t paying attention. Do they go to blogs to check out discussions there?

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JANUARY 17, 2011

Good To Great: Why Some Companies Make The Leap…and Others Don’t – Jim Collins (via @OT_Group ). The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). Once again, I reached out for suggestions – this time to people on Twitter.

List 382

List Banking Flickr ROI 382

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? CEOs are now the least credible spokespeople in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. The Internet in dictatorships. Social rising in search.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits.

How To 321

How To System Social Media Management Trends 321

Dave Fleet

MARCH 27, 2018

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired.

Skills 150

Skills Team Process Applications 150

Dave Fleet

DECEMBER 20, 2010

Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions. I don’t blame him – companies are sinking big money into Facebook nowadays.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Dave Fleet

APRIL 9, 2012

In case you aren’t familiar with Barger, he’s headed-up social media at two of the world’s largest companies – IBM and GM. While at the latter, he led their social media communications around GM’s bankruptcy filing. Suffice to say, he has the chops to write a book about corporate social media.

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

SEPTEMBER 9, 2010

With all of the companies taking innovative approaches to marketing nowadays, why did you choose to write about Google? It’s a company I know intimately. So it’s a company that people are familiar with. That makes it a company that many businesses look up to and aspire to be. 5 main reasons: 1. Google’s ubiquitous.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. There’s some value in doing that, but there’s so much more potential to social media that companies really only scratch the surface if they take a purely campaign-based approach to social media.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

NOVEMBER 22, 2011

Do you change your company’s approach based on one person’s request? If you’re a B2B company with only a few major customers, then perhaps you do. If you’re a B2C company with hundreds, thousands or millions of customers, though, then probably not – you’d end up bankrupting your company.

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JUNE 16, 2011

Customer satisfaction: Startups need to ensure customer satisfaction when people interact with your company, whether through social media or other means. His conclusion: While it’s not entirely a bad idea to outsource social media, companies might be better off focusing on their product first. Ok, let’s cut to it.

Startup 401

Startup Social Media Skills Aggregator 401