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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

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Companies Are Using Social Media Data to Improve Customer Service

Socialmedia.biz

Companies are now using social media data – from sites like LinkedIn and Facebook – to match you to a call center agent that you’re likely to find enchanting. According to Afiniti, this method will result in increasingly satisfied customers and increased company sales. The caller profiles come from data firms like Afiniti Holdings.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Visitors with Bluetooth on and iOS7 on their mobile device receive messages about products, events and other info — provided they’ve downloaded the Apple Store app and allow it to send notices based on location, reports the San Diego Union-Tribune. How is iBeacon different than using GPS for geo-location?

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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. Soon, the company plans to roll out a separate mobile first index which will serve mobile users different results than desktop users, presumably including app content.

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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Also, travel providers who are looking to make sure that their mobile marketing strategies are managed profitably with their mobile commerce strategies can also benefit from using Siteminis. – Working across all wireless carriers. – Working across all wireless carriers.

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