Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A customer journey map is a visual representation of each point of interaction your customers have with your company. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. and just how big of a business this is (and will continue to be) for marketers. Mobile Video Audience Nears 115 Million.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. " Nielsen is evolving its definition of TV.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

The Realtime Report

MARCH 7, 2017

The team at Power Digital Marketing agency San Diego stresses that a good foundation is the key to creating high quality digital content. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern. Works For Mobile Devices.

Content 121

Content Patterns Nielsen Mobile 121

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Smart companies are increasingly moving their content to the new, and admittedly less stable streaming opportunities, but … it’s getting better. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Similarly, Nielsen ratings seem to be outdated.

Authentication 138

Authentication Nielsen How To Case Study 138

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance.

Analytics 60

Analytics Platform Social Media comScore 60

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Tampa Bay is not a traditional hockey market, so the Lightning have to work a little harder to get people in the building. million viewers.

Brands 128

Brands Sports How To MySpace 128

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Team members can also comment on the updates to engage with others from your company.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

FEBRUARY 28, 2011

. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Automotive. • Kim Snedaker – Social Media Manager at AAA Mid-Atlantic. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? The leading provider of local online marketing products and services since 2001, WebVisible was among the first to pioneer the use of search as a reliable, measurable avenue to connect directly with a buyer’s needs.

Small Business 89

Small Business Advertising Nielsen SMS 89

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. People search YouTube to find videos about the subject they’re interested in. No surprise then that How-To videos are one of the most watched genres.

Video 77

Video Trends Nielsen Mobile 77

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. We trust advertising from companies 47% of the time. We fundamentally trust humans more than companies or institutions (highlight to Tweet). This is why the smartest companies don’t act as such.

Case Study 60

Case Study Nielsen Study Process 60

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. I reported them to the ACCC – remember “free&# mobile phone fiasco and resultant fines? HotelsMag Top 2010 Marketing Resolutions. Firmly establish the direct online channel as the centerpiece of your marketing strategy.

Hotels 85

Hotels Tourism Travel Social Media 85

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! Even now Google reader mobile is clunky. link] Mark Nielsen By far RSS.

RSS 124

RSS Hubspot Google Reader Feed 124

Mindjumpers

DECEMBER 14, 2011

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Idaconcpts

JULY 22, 2013

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. survey participants accessed the Internet via a mobile phone each week during that period. This is a mobile version of the site: Still, this is triple the work for Farmers.

Project 134

Project Nielsen Insurance Mobile 134

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. The platform may use IP address, mobile device info, a user’s profile data (i.e. People whose most recent location is the selected area, as determined only via mobile device. How Facebook Determines Location of a User.

Facebook 166

Facebook Travel Mobile Comparison 166

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. It is integrated with QQ, the most popular instant messaging service, and the other services offered by Tencent, the company behind QQ and Qzone. Zhisland.com is a social network for CEOs, founders or presidents of companies with more than 50 million RMB in revenue. Guest post written by Jens H.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JANUARY 28, 2016

Companies should be thinking just as creatively about their distribution strategies as they are about their content strategies. Ninety percent of marketers say they currently utilize content marketing in their strategies, but only 26 percent actually invest in their distribution plans. Are they on mobile phones or desktops?

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.

LinkedIn 109

LinkedIn Google Directory API 109

Buffer Social

AUGUST 9, 2016

Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 billion of which access the social network via mobile devices. You can use images and videos to capture the interest of your target market, helping you to sell your products and services.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

JANUARY 24, 2012

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. Social Media Marketing Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. one in five minutes spent on mobile is spent on Instagram or Facebook. For more details on Instagram demographics, check out our Instagram marketing guide. Facebook’s Marketing API. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I can’t just be immersed in the tech and marketing fields and claim I’ve figured it all out. How many marketing bloggers do you think wrote something today hoping that you’ll read it.

Sites 96

Sites Industry Blogger News 96