Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

agora pulse

APRIL 29, 2020

Want your YouTube videos to stand out amid the myriad video content out there? World-famous YouTube expert Sean Cannell offers solid advice and tips for your video strategy. There has been a lot of buzz surrounding YouTube lately. We asked him to teach us how to build an incredible YouTube strategy for this year and beyond.

YouTube 96

YouTube Strategy How To Video 96

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. YouTube Channels. Here’s how. Communicating in the Age of Information Overload.

How To 60

How To Yammer Metrics Statistics 60

Webbiquity SMM

JUNE 20, 2011

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). And 93% of business buyers believe all companies should have a social media presence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Results can vary wildly based on company and intensity of feeling. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. Could Twitter be used for on-the-fly ad optimization?

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. At best, larger companies are going to look to social media as a brand-builder, a humanizing goodwill device that can set the table for other, more conventional parts of a company’s marketing approach.

ROI 125

ROI Social Media Small Business CPC 125

Audiense

FEBRUARY 8, 2017

I’ve been working with the entertainment company Anonymous Content (Mr. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

NOVEMBER 24, 2011

That makes it great for company meetings, conference calls, mastermind groups, ad hoc brainstorm sessions, or just simply hanging out. If your company has fewer than ten employees, or is even spread out across the nation or world, you can always connect everybody through hangouts. Manage large circles with Sparks.

Products 52

Products Google Groups Groups 52

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 114

B2B Research Sentiment Marketing 114

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. YouTube: 60-90 seconds; compelling stories up to 10 minutes. Then you’ve stumbled across the right blog post. Twitter: 140 seconds.

Social Media 239

Social Media Content UGC Influencer 239

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more.

Examples 147

Examples Social Media Content Brands 147

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Companies used to do this with everything, including product development. Image via BigStockPhoto.com. Or at least we should be. The “Tent Pole” Marketing Model.

Data 60

Data Marketing Campaign Film 60

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. Mobile Live Streaming Exclusive mobile live streaming for members rolled out on YouTube mobile app. Podcasts Auto-Download YouTube Music introduces auto-downloads for podcasts.

News 72

News Social Media Marketing Facebook 72

Laurel Papworth

FEBRUARY 12, 2012

Kickstarter won’t do this magically, any more than YouTube will magically turn you into a karaoke star. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Viper Chill

DECEMBER 2, 2012

” Source: Fast Company. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. Today, Apple is the most valuable technology company in the world. ” Source: Ad Age.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Webbiquity SMM

FEBRUARY 23, 2012

You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo! ” She then steps through the process of how to create one.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147