Buzz Marketing for Technology

JUNE 5, 2013

Try adding a YouTube channel to your social media arsenal. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You can rate your experience via Yelp or you can Video or take pics of how bad the experience was via YouTube or Instagram. They didn’t really ask. You never really expected them to get back to you.

Compete 100

Compete Sample Samples Focus Group 100

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.

Campaign 60

Campaign Social Media Content How To 60

Buzzlogix

JUNE 27, 2017

By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company. After receiving input from your social media focus group, you can release to them prototypes of your product ideas to see if you are on the right track.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. As we wrote about in The NOW Revolution , you have to clearly understand what constitutes a crisis, and a few negative tweets isn’t it.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order. As we wrote about in The NOW Revolution , you have to clearly understand what constitutes a crisis, and a few negative tweets isn’t it.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? It’s all competition for eyeballs.

Data 60

Data Focus Group Compete Twitter 60

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Television.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Webbiquity SMM

JUNE 20, 2011

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Your buyers are there, and they expect you to be there as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. It finds your customers Companies using traditional marketing methods (e.g. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Big Brands and Social Media: The Virtuous Circle. Your response should be simple.

ROI 125

ROI Social Media Small Business CPC 125

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. & every month, subscribers are kept abreast with the latest offers through monthly catalogue.

Startup 109

Startup Web 2.0 SMS Proposal 109

Convince & Convert

APRIL 7, 2015

YouTube Channels. Facilitate focus groups or interviews with employees. While email is arguably the most popular form of business communication, you know it is not the only form. Newsletters. Town Halls. Voicemails. Leadership Blogs. And on and on. Analyze entries to company help/suggestion boxes.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

ProBlogger

NOVEMBER 24, 2011

And keep in mind that hangouts are meant to be loose, so bring your own drink, and remember that you can actually start a hangout on YouTube. The level of engagement you’ll get on Google+ is perfect for a tightly-focused group like this. Manage large circles with Sparks. Think of Sparks as Google Alerts for Google+.

Products 52

Products Google Groups Groups 52

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. You own What You Post [link] PervaraKapadia The concept of TSU is very simple and was in fact modeled after revenue share payout of YouTube.

Yahoo 50

Yahoo Social Media URL Brands 50

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. For instance, you should be sharing all of your YouTube videos to Google+. All of this information lets you dig deeper into who your customers are and what they like/dislike. But now it’s all at your finger tips.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more.

Examples 147

Examples Social Media Content Brands 147

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 114

B2B Research Sentiment Marketing 114

Viper Chill

DECEMBER 2, 2012

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We started adding people’s homemade YouTube videos. We kept testing and changing the P90X infomercial. Or we’d add a new, better testimonial from a customer.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. This was not addressed in the chat.) Answers Yahoo!

Digg 100

Digg StumbleUpon Communities Upcoming 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Brands 133

Brands Message Boards Travel Forums 133

Buffer Social

JULY 27, 2023

It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators. Find and invest your time (and sometimes money) into the relevant ones to your niche (I’m in quite a few social media-focused groups).

Content 76

Content How To Guidelines Research 76

Laurel Papworth

FEBRUARY 12, 2012

Kickstarter won’t do this magically, any more than YouTube will magically turn you into a karaoke star. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Tip : Make a list of bloggers and twitterers.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

FEBRUARY 22, 2016

Teenagers and millennials are branding themselves on YouTube, Instagram, Snapchat—you name it. The CEO’s message included footage of men sitting in focus groups watching the reality (that part was off screen!). This is true, but simply communicating tone or personality is not enough anymore. The Final Frontiers?

Data 60

Data Marketing Campaign Film 60

Webbiquity SMM

FEBRUARY 23, 2012

You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Alejandro Rivas-Micoud reports on results of a focus group test with Facebook users in various age groups test-driving Google Plus and providing feedback. Can Google+ succeed among the common people?

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

SEPTEMBER 20, 2010

It's also about how the brand has set up the Twitter account or accounts: are they just selling, giving deals; is it a genuine customer service contact point; are they engaging with followers and brand advocates, directing conversations beyond Twitter to blogs, YouTube, other channels?

Social CRM 147

Social CRM Twitter B2B CoTweet 147