ve been challenged recently to focus on the non-social media crowd. They are willing to be patient but every action should lead to clear revenue-focused benefit. They crave feedback because traditional marketing tools like focus groups have let them down. So the Coffee Shop owner films his ritual of roasting beans and puts the video on YouTube. I call it Corporate Small Talk. It works like this. Some nameless marketing exec tells her staff that she wants to boost engagement. The goal is to get a reaction. What’s your plans for the weekend? Sales? Opt-ins? MORE >>

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 of tweets, tweet type, conversation type. Aaron from Money life has written an interesting news-piece featuring this study. MORE >>

Blogs are the third most shared-from source online (after Facebook and YouTube). Will you take part in my focus group? Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Recent findings contained in Technorati Media’s 2013 Digital Influence Report  shed some insight into how the seemingly magical world of digital influence works. Among the 18-34 age demographic, the above ratio increases to 2 out of 3 people. Extreme, sure, but in a lot of cases true. Sometimes. Johnson. MORE >>

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Buzz YouTube Tamar Weinberg is a social media enthusiast with a passion for all things tech and productivity. Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. What are your goals? Well done! MORE >>

Kickstarter won’t do this magically, any more than YouTube will magically turn you into a karaoke star. It drives me  nuts  how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers.  Instead of paying for a focus group, I’d get money from them. Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. He wanted $75,000 he got $1.5 million. Kickstarter kicks ass. But how does one do that? Here are some steps to look at. MORE >>