Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. We’ll discuss why it works and how brands can leverage it to its full potential. For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture.

Campaign 90

Campaign Content Upcoming Authentication 90

Firebelly

NOVEMBER 17, 2011

Cabot Cheese's board for appetizers brings appetizers made with their cheeses to life. This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How It Works. Once you start pinning, you can’t stop.

Conversation 229

Conversation Brands Fashion Loyalty 229

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area.

Social Media 108

Social Media Sentiment Loyalty Microsoft 108

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. When you’re shopping in a store, you have the ability to directly compare products and see which is better. They believe the group is better informed than they are. Positive Reviews.

Conversation 110

Conversation How To Review Influencer 110

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 132

Tips Authentication LinkedIn Groups 132

Social Media Strategies Summit

SEPTEMBER 22, 2023

That means monitoring social media conversations where people discuss your brand and products without @-ing you. Starbucks Coffee (@Starbucks) August 24, 2023 Use a social media listening and monitoring tool to look out for — and respond to — the following types of conversations: Negative feedback. Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180

Study Company Web 2.0 Twitter 180

The Realtime Report

JUNE 2, 2023

6 Ways How Office Relocation Can Boost Productivity Are you looking for ways to enhance productivity in your office? The physical environment of your workplace plays a significant role in shaping employee productivity, engagement, and overall satisfaction. A streamlined workspace design can do wonders for productivity.

Products 91

Products Transportation Collaboration Instant Messaging 91

The Realtime Report

AUGUST 28, 2020

There are many routes to becoming an affiliate, but most are online focused and involve setting up a website or using social media channels to promote the product or service. Work On SEO. We recommend checking out a company like LNP Media Group for help with your SEO. Are you currently working for a few brands?

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

Social Media 91

Social Media Apple Survey Feed 91

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 112

Analytics Sentiment Analysis Patterns 112

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. It can be as simple as showing what you’re working on. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Reach out to key influencers.

Influencer 99

Influencer Brands Fashion Review 99

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” zara Choose your lipstick!

Strategy 122

Strategy Brands Content UGC 122

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. Or still on the fence about their awesomeness?

FAQ 138

FAQ Retail Team Buy 138

Buffer Social

JANUARY 3, 2024

I found my own approach to wholesale (and every other business goal) Almost everyone who makes physical products wants to see their products in a storefront—it’s validating and a great way to reach new audiences. Many businesses like mine expand product categories much more quickly to grow their sales.

Retail 85

Retail Apparel Instagram Small Business 85

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. People drive our community, not products. ” – Nicholas.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

MAY 20, 2021

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Micromanagers. Tedious tasks. Toxic teams.

Engagement 130

Engagement Survey How To Collaboration 130

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Which means the industry is primarily made up of Millennial white women.

Social Media 121

Social Media Survey Education Team 121

Sprout Social

OCTOBER 5, 2022

If you’re a business leader, you’re probably thinking about the emergence of quiet quitting, or doing the bare minimum at work. Only 32% of workers report being engaged at work, with the rest ambivalent, or worse, actively disengaged like 18% of workers. In my first inside sales job, I wasn’t stimulated by the work.

Team 83

Team Engagement Travel Report 83

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. How does our product make their jobs easier? Lay the foundation: Brand positioning.

Brands 125

Brands Team Industry Research 125

Buffer Social

OCTOBER 12, 2023

Allison Ullo’s life took a significant turn almost a decade ago when she decided to stop consuming caffeine. She’s learned a lot in her first year about what it really takes to get a product-based business going. In the fall of 2022, I won a $5,000 grant through FlutterHabit.

Small Business 94

Small Business Cost Class Discount 94

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. Instead, they’re only doing what’s required and reclaiming their lives outside of work. By quiet quitting work, people are silently protesting toxic company cultures. The workplace TikTok trend known as quiet quitting.

Team 97

Team Loyalty Report Collaboration 97

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. But influencer marketing is not just for B2C.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

JULY 4, 2022

For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. What End-of-Life Means for Social Studio. However, even though you can’t renew the product, you don’t have to panic. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 110

Social Media Authentication Communities Campaign 110

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Conversion Optimization 3?? Both teams want the company to succeed.

Team 117

Team Marketing Collaboration Hubspot 117

Buffer Social

FEBRUARY 10, 2023

It's fair to say that not many people grow up dreaming about working in customer support. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever. It's not the typical aspirational career path!

Skills 68

Skills Team Review Hotels 68

Sprout Social

NOVEMBER 8, 2023

73% of customers want companies to recognize their unique needs and expectations. Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. 52% of customers expect an answer within an hour of posting on a brand’s digital page.

Sentiment 109

Sentiment How To Analysis Review 109

Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. However, there are ways to make sure brands are getting value from their sponsored post, and influencers are being fairly compensated for their work. If your goal is conversions.

Price 145

Price Influencer Instagram How To 145

Rebekah Radice

JULY 15, 2019

The key to making these work in your business is showing up consistently, creating a theme around the topic so they’re memorable and valuable to your audience, and then sharing your expertise. In fact, educational or explainer videos can increase conversion by up to 20% or more. Thought Leadership Videos. Brand Videos.

Types 119

Types Video Content Case Study 119

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Clothing company Rawson used this format to better understand customer preferences. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Share a good review of your product. Real customer reviews matter.

Instagram 125

Instagram Engagement Brands Avatar 125

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No one knows that feeling better than trucking companies. We are celebrating this productivity workhorse with a vintage-inspired ad. At first glance, the paper and cardboard company has nothing to do with pizza.

Industry 86

Industry Social Media B2B Resources 86

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates. Read up on chatbot examples categorized by real-life use case below.

Examples 96

Examples FAQ Insurance Retail 96