US businesses have definitely accepted that social media has to be a part of their  marketing and PR activity -  four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. That’s a big jump from the 42% who used social media in 2008. One aspect that will be dramatically different this year is how companies measure their results. Conversions. Conversions                              8.  # of page views. For more digital PR and social media insights follow me in Twitter. MORE >>

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Social customer support I would argue is the single best place to focus your social media efforts since it can reduce customer churn and increase your retention rates faster than any other program I have ever seen before thereby delivering a strong ROI. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Reasons to Use Social Media to Grow Your Business by Pam Dyer on June 1, 2010 Share Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products, competitors, and industry, and engaging with their customers to build strong relationships. Here are 12 compelling reasons to use social media to help grow your business: 1. Good stuff! MORE >>

Social media is crap. Social media is a waste of money and time. Social media can’t be measured so we’re just wasting energy. Social media doesn’t offer lead generation. I’ve seen a ton of criticism about social media and what it can and can’t do. People and companies are quick to jump in and castrate those of us using the medium as charlatans and maggots. As for these never-ending social media books that are hitting the marketplace at the rate of what seems like one a week? MORE >>

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. Nearly one-third (31%) do not measure effectiveness of social media. MORE >>