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Consulting and Photography in 2016

Geoff Livingston

Several folks have asked what I am doing now on the professional front in the post Tenacity5 era. I am focusing on independent consulting and photography in 2016. Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. This also means I will not build a new agency or a larger marketing company. Partnering. Oy vey.

Looking for info on social media consulting fees?

SocialFish

If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of  what social media consultants charge for various services. Launch a new presence on Twitter and then provide ongoing training for company –  $1,000-$6,000 a month. Featured budget consulting fees

Consulting Services for Micro Loans?

Janet Fouts

When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and  advisors to help me learn the ins and outs of running a startup. I was eager and motivated by knew basically nothing about running a business. Where does the consulting come in? Easy. I’m a digital marketing strategist. Lend $50 and I’ll give you an hour.

“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one:  according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions:  1. The chart below shows how the companies studied fall along the two dimensions.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

Not every company or organization needs to outsource their social media efforts. So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. 1. While this may seem like a simple question to answer, most companies and organizations do not have a strong answer. Does my company/org have the manpower to fuel our social media efforts? Does company leadership fully embrace using social media to the fullest extent? This post is no different. An increase of sales? Social Media

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. What’s more, only 40 percent of companies survive more than a decade. Different systems are needed.

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Agencies and consultants vary in role from strategic partner to tactical provisioning. Marketing Agency AT&T Consultant digital eBay Ford General Dynamics google interactive Karen Schulman management marketing multichannel pr Procter & Gamble social Social Media VerizonWe live in an era of big [.].

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. Every company/organizations’ needs are different and the right agency knows that. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. Trust your instinct.

6 Takeaways From 23 Years as a Consultant

Convince & Convert

have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. know I don’t want to work for a big company, or the government, or a lot of other things, because I’ve done them. personal branding business advice consulting lessons jay baerBut it works for me.

From Conversation Company to Optimization Organization

Conversionation

A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Their preferences matter.

Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

The smart and savvy marketers, Pam Moore and Ken Burbary were also at Summit as insiders, and the three of us had a fun and fascinating dinner where the topic turned to this issue: Why, when they have at their disposal technology that is easy(ish) and affordable(ish) do so many companies still rely on techniques and tactics that clearly do not meet the test of great customer experience?

9 Productivity Tools I Use to Run My Company

Convince & Convert

The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company.

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

Bill Hartzer

Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Which clients do you serve?

Should You Hire An SEO Firm Or Consultant?

Small Business Mavericks

Isn’t an SEO consultant an SEO company ? Are all SEO firms also consultants? One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. An SEO company, or SEO firm, is a company that handles your SEO for you. consultant prepares the plan for you to implement on your own. Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. SEO for Small Business SEO SEO company SEO consultant

How to Build a Company Culture That Works

SocialFish

Jamie Notter and I have developed a set of workshops through our new consulting firm, Culture That Works , to help our clients with their culture change issues.  We have a specific interest in and focus on culture change related to technology change, but we also have expertise in conflict, generational differences, and leadership development. Interested in any of these workshops? ”).

Six Step Process to Clean Up a Company’s Online Presence

Spin Sucks

If you haven’t encountered this already, I bet there will come a time when you have to clean up a company’s online and social media presence. Or, maybe the company hired a self-professed “expert” who led them down the completely wrong path in the social world. Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. Put together an audit outlining where the company has a presence online. Start scrubbin’!

70% of Companies Ignore Customer Complaints on Twitter

Convince & Convert

Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. . If your company sucks, Twitter is the least of your worries.

Blog Business Model 6: Sell Consulting Services

ProBlogger

And really that’s the first step in building a successful blog that sells your consulting business—wrangling some attention. Another set of customers—for example, my tech start ups—hire me because they, too, tend to be forward-thinking companies led by entrepreneurs who can relate to the core message of TMFproject as well. Blog Business Model 6: Sell Consulting Services.

Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director at Administrate. The Art of Learning. Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Mike is bringing something new to the table for his five-member team at Administrate: an education system. In This Episode: How to encourage a corporate learning environment.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. For consultants Wikibrands offers an organized way to help your clients navigate through the complex choices in social media.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. For the second niche we created a great relationship with a consultant and he sent us traffic. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.

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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position.  I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution  from  Amber Naslund and me, Humanize  from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Social Business Comparison.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter is working with consultancy CSpace  on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K. and socio-economic backgrounds.

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann  the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company  Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?

[infographic] Industrialized vs Humanized Companies

Convince & Convert

From my review of Humanize : “The tendrils of its power and influence creeps like a vine on a lattice, and it gently consumes the rigid structures and hierarchy that our Jurassic companies have used for a century to control livelihoods.” infographic] Industrialized vs Humanized Companies is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Ergonomic Consultancy: A Business Opportunity

Idaconcpts

As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. You How to Become an Ergonomic Consultant. Conclusion.

The Importance of Local Search and Local SEO Companies

Idaconcpts

Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey! If you are a web design Montreal company, why would you trust a company located in Sydney, for example, to run your SEO strategy? As a rule of thumb, beware any company promising you a top rank within weeks. This is a mistake.

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Understanding PR 1.0 Before You Can Consult on PR 2.0

Spin Sucks

Before You Can Consult on PR 2.0 By Gini Dietrich | Email | Print | 24 Comments | Martin Waxman , Joe Thornley , and I are finally getting our chemistry down (it only took something like 12 weeks) and we’re having a blast recording InsidePR ! before you can consult on PR 2.0. Can you consult on PR 2.0 prior to consult successfully on PR 2.0. strategies. and PR 2.0,

Outsourcing Social Media Management

yMarketingMatters

sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. Social media consultants can be 20x more effective. Joe the consultant.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. Theme: Pressrow

The Important (and lucrative) Midsize Companies by @Midmarket Institute

Blue Focus Marketing

As a business executive, you’d like to find the few companies that spend a lot, have growth potential, will stay loyal to your company and provide better than average margins.  There is such a group of companies in every country and the largest group is in the U.S. American midmarket companies generate about $3.9 These companies are not well-known brands. Ram V.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. It’s like consultative selling. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And not just the basics. Sales.

The Quality Boom

Geoff Livingston

believe that demand for quality content will make hiring writers and designers a higher priority than account staff for agencies and consultancies. Notice the focus on complete stories at Cont3nt.com. I don’t think companies, journalists or content creators are looking for brilliant work in a singular tactic anymore. The same can be said for media companies.

The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex. ‘PENNEY reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm, SearchDex.

Lawyers: Client Names In Pitches…To List or Not To List?

Myrland Marketing

Ask who you can contact at their company to get their logo. LetsAskNancy Business Development/Sales Social Media Ethics & Regulations Business Development Consulting Content marketing Digital Marketing I Have A Question Law Firm Marketing Legal & Lawyer Marketing Let's Ask Nancy Myrland Marketing & Social Media Social MediaAs you know, this is dicey in some jurisdictions.

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The Spin Sucks Inquisition: Alina Kelly

Spin Sucks

She founded  AKelly Consulting  10 years ago, where she focuses on public transit and government, has two teenaged daughters, a “wonderfully supportive” husband, and Harley, a golden retriever puppy. Naming my company AKelly Consulting. By Gini Dietrich. We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Totally.

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Want to get better at social media? Ask “Why?”

Dave Fleet

Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media. B: Ok, why do you want to be in social media? A: Because we’re a customer-focused company and we want to get closer to our customers. B: Fair enough.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Let’s discuss.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Let’s discuss.

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Social Media Consultants & Companies-The truth can be found in their numbers

Direct Marketing Observations

Let’s say I’m in a need of a social media company or consultant, and that business claims to be all things social. Before I get to that, let me first offer up that I know that there are lots of good, solid  social media consultants and companies who do great work. Back then, comment spam and server farms did wonders for text based links and I was all over it.