If Your Agency Is Not Consulting, Then What Is It Doing?
DECEMBER 29, 2016
For marketing agencies to survive, they must start looking more like the consultants. There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. Our agency, Twist Image , was acquired by the largest holding company, WPP , in 2014 and rebranded as Mirum in 2015). In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) This begs the question: were agencies not offering consultative services before? consultant.
Looking for info on social media consulting fees?
MARCH 2, 2011
If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services. Launch a new presence on Twitter and then provide ongoing training for company – $1,000-$6,000 a month. Featured budget consulting fees
“Digitally Mature” Companies Make More Money
The Realtime Report
NOVEMBER 8, 2012
How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. The chart below shows how the companies studied fall along the two dimensions.
Consulting Services for Micro Loans?
APRIL 27, 2014
When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. I was eager and motivated by knew basically nothing about running a business. Where does the consulting come in? Easy. I’m a digital marketing strategist. Lend $50 and I’ll give you an hour.
Consulting and Photography in 2016
JANUARY 13, 2016
Several folks have asked what I am doing now on the professional front in the post Tenacity5 era. I am focusing on independent consulting and photography in 2016. Consulting remains my primary focus as it is my most valuable skill, and the one companies need the most. This also means I will not build a new agency or a larger marketing company. Partnering. Oy vey.
5 Things To Look For When Choosing A Social Media Agency Or Consultant
AUGUST 19, 2012
So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. Every company/organizations’ needs are different and the right agency knows that. No matter what, make sure you are able to have meaningful conversations with your potential agency/consultant. Regardless, the above should help you navigate through your search for the right agency/consultant. Trust your instinct.
6 Takeaways From 23 Years as a Consultant
Convince & Convert
AUGUST 29, 2011
have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. know I don’t want to work for a big company, or the government, or a lot of other things, because I’ve done them. personal branding business advice consulting lessons jay baerBut it works for me.
Should You Hire An SEO Firm Or Consultant?
Small Business Mavericks
JUNE 11, 2012
Isn’t an SEO consultant an SEO company ? Are all SEO firms also consultants? One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. An SEO company, or SEO firm, is a company that handles your SEO for you. consultant prepares the plan for you to implement on your own. Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. SEO for Small Business SEO SEO company SEO consultant
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. When analyzing multiple Company Pages, use the report to determine your highest performing Page. Closer Look at LinkedIn® Analytics.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Again, feel free to comment. Their preferences matter.
10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm
MARCH 20, 2014
Social media has defined the marketing fronts of most companies with many of them registering phenomenal success. With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Which clients do you serve?
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the PRO version alerts you to flight changes and other real-time drama, usually before you hear about it from the airline or other company.
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
The smart and savvy marketers, Pam Moore and Ken Burbary were also at Summit as insiders, and the three of us had a fun and fascinating dinner where the topic turned to this issue: Why, when they have at their disposal technology that is easy(ish) and affordable(ish) do so many companies still rely on techniques and tactics that clearly do not meet the test of great customer experience?
How to Build a Company Culture That Works
SEPTEMBER 24, 2014
Jamie Notter and I have developed a set of workshops through our new consulting firm, Culture That Works , to help our clients with their culture change issues. We have a specific interest in and focus on culture change related to technology change, but we also have expertise in conflict, generational differences, and leadership development. Interested in any of these workshops? ”).
70% of Companies Ignore Customer Complaints on Twitter
Convince & Convert
OCTOBER 11, 2011
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. . If your company sucks, Twitter is the least of your worries.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. For consultants Wikibrands offers an organized way to help your clients navigate through the complex choices in social media.
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
If you haven’t encountered this already, I bet there will come a time when you have to clean up a company’s online and social media presence. Or, maybe the company hired a self-professed “expert” who led them down the completely wrong path in the social world. Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. Put together an audit outlining where the company has a presence online. Start scrubbin’!
Is The Chief Marketing Officer A Company's Weakest Link?
FEBRUARY 16, 2017
billion in investment from US companies in the third quarter of 2016. We are seeing many new competitive forces at play in the marketing services space - this includes the largest accounting and consulting firms, publishers offering services that are typically done in-house or by an agency, platforms selling marketing services and more. There is more consolidation, as the major marketing and communications holding companies continue both their acquisition and investment to growth strategies. company. holding company. management consulting. Dramatically.
Comparison of 100 Top Companies on Social Business and Corporate Culture
Convince & Convert
JANUARY 22, 2012
Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology. Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Social Business Comparison.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. For the second niche we created a great relationship with a consultant and he sent us traffic. Myself and Diggy have a dozen law companies paying us a nice monthly fee for SEO services.
New Tool Helps SEO, SEM Consultants Pinpoint Local Clients
APRIL 26, 2011
The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. What annoys me is that the company in this search engine optimization article about being penalized by Google is still buying links. Apparently being “penalized in Google cost Ryan Abood’s company $4 million.
Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
FEBRUARY 22, 2017
This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. Agencies must have strong technology partnerships (with companies like Adobe, Marketo , Acquia , Salesforce , etc.) consultancy. consultant. adobe.
Why Growing a ‘Teaching Company’ Improves Your Bottom Line
Convince & Convert
JANUARY 14, 2016
Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director at Administrate. The Art of Learning. Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Mike is bringing something new to the table for his five-member team at Administrate: an education system. In This Episode: How to encourage a corporate learning environment.
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Read Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. It is a global company. Listen Now. Eric, how are you?
The Importance of Local Search and Local SEO Companies
FEBRUARY 25, 2012
Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey! If you are a web design Montreal company, why would you trust a company located in Sydney, for example, to run your SEO strategy? As a rule of thumb, beware any company promising you a top rank within weeks. This is a mistake.
Blog Business Model 6: Sell Consulting Services
JUNE 30, 2012
And really that’s the first step in building a successful blog that sells your consulting business—wrangling some attention. Another set of customers—for example, my tech start ups—hire me because they, too, tend to be forward-thinking companies led by entrepreneurs who can relate to the core message of TMFproject as well. Blog Business Model 6: Sell Consulting Services.
Outsourcing Social Media Management
MARCH 4, 2013
sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. Social media consultants can be 20x more effective. Joe the consultant.
Ergonomic Consultancy: A Business Opportunity
MAY 6, 2013
As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. In a nutshell, ergonomic consultants advise businesses on how to work efficiently to increase worker productivity, while decreasing worker injury rates. You How to Become an Ergonomic Consultant. Conclusion.
[infographic] Industrialized vs Humanized Companies
Convince & Convert
AUGUST 28, 2012
From my review of Humanize : “The tendrils of its power and influence creeps like a vine on a lattice, and it gently consumes the rigid structures and hierarchy that our Jurassic companies have used for a century to control livelihoods.” infographic] Industrialized vs Humanized Companies is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. Waiting in line here is worth it! Upwork
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter is working with consultancy CSpace on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K. and socio-economic backgrounds.
#SproutChat Recap: How to Scale Marketing With a Growing Company
JULY 1, 2016
Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. A1: #SproutChat – define the goals as your company grows. A2: Do research of your audience and establish your company's voice/tone #SproutChat. Zagat , Content Consultant and Copywriter. Prepare for Expansion With Extensive Planning. https://t.co/rdJG7J4SQ4.
Questions To Ask When Trying To Hire The Right SEO Company
The Realtime Report
JULY 31, 2016
Questions To Ask When Trying To Hire The Right SEO Company. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Hiring one of the best seo companies in Canada to help with the search engine optimization on your website is important. Being the owner of a small business is a tough job.
The Quality Boom
FEBRUARY 10, 2014
believe that demand for quality content will make hiring writers and designers a higher priority than account staff for agencies and consultancies. Notice the focus on complete stories at Cont3nt.com. I don’t think companies, journalists or content creators are looking for brilliant work in a singular tactic anymore. The same can be said for media companies.
The Important (and lucrative) Midsize Companies by @Midmarket Institute
Blue Focus Marketing
APRIL 30, 2013
As a business executive, you’d like to find the few companies that spend a lot, have growth potential, will stay loyal to your company and provide better than average margins. There is such a group of companies in every country and the largest group is in the U.S. American midmarket companies generate about $3.9 These companies are not well-known brands. Ram V.
The Spin Sucks Inquisition: Alina Kelly
AUGUST 28, 2015
She founded AKelly Consulting 10 years ago, where she focuses on public transit and government, has two teenaged daughters, a “wonderfully supportive” husband, and Harley, a golden retriever puppy. Naming my company AKelly Consulting. By Gini Dietrich. We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Totally.
Want to get better at social media? Ask “Why?”
MARCH 30, 2012
Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media. B: Ok, why do you want to be in social media? A: Because we’re a customer-focused company and we want to get closer to our customers. B: Fair enough.
6 Parts of Your Company That Should be Listening to Social Conversations
Convince & Convert
JANUARY 13, 2011
“Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. It’s like consultative selling. Listening helps make sure that the language you’re using as a company is the same language being used by the people you’re hoping to hook. And not just the basics. Sales.
Content Marketing for Professional Services: Does It Cannibalize Your Business?
Convince & Convert
MARCH 27, 2012
In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. Let’s discuss.